This document provides a summary of William (Bill) Gulley's professional experience and qualifications. He has over 10 years of experience as a Business/Systems Analyst with a focus on data warehousing, ETL, and Agile methodologies. His technical skills include SQL, SSIS, Informatica, and working with technologies like Teradata, SQL Server, Oracle, and Hadoop. He has experience leading requirements gathering and analysis in both Agile and waterfall projects across multiple industries.

1. William (Bill) Gulley
Business Analyst / Business Systems Analyst
608-630-6814 (cell)
email: WGulley@TDS.net
6108 Red Cedar Drive
Bellvue, CO (Fort Collins area) 80512
Objectives:
Technical BA, or Systems / Data Analyst, to support data warehouse, ETL,
software development, or data-intensive processes. Possibly supervisory role,
and/or Hybrid Agile coaching for multiple teams combined with project work.
Profile--Methodologies:
Agile - Hybrid Agile at Jeppesen (2015-2016) and CenturyLink (CL), 2015. Scrum Agile
at Charles Schwab, 2014; “Casual Agile” at Total Merchant Services, 2013-14.
Did training, presentations, process innovations and original artifacts for Agile at
both Schwab and CL.
RUP - Complete SDLC as BA/PM; also produced many waterfall and agile artifacts.
Communication - meeting facilitator, computer trainer, public speaker, technical writing,
work with offshore teams. "Minimal documentation" specialist and mentor.
Project tools - Jira, ReqPro, Visio, SharePoint, ALM/ Quality Center, TFS, Agile Zen,
Caliber, MS Project. Prefer Excel for Kanban tasks, flowcharting, test
cases.
Profile--Technical:
"Big Data": At Schwab, worked with Hadoop, Splunk and JSON format, for 2 projects
capturing automated voice recognition, and social media web click streaming.
ETL / SQL / DW: Daily support for Informatica developers in 5 companies;
SQL / TSQL / PLSQL for Oracle, SQL Server, Teradata.
18 months ETL development using SSIS. Mid-level SQL. Taught SQL basics.
QA - automated web QA using Selenium IDE; manual testing using ALM / Quality
Center. Highly experienced test cases author using SQL packaged in Excel.
Programming: NET (C# and VB); ASP Classic; scripting using VB Script; VBA for
Access / Excel. HTML, JavaScript. Build-control and source-control tools.
Technical tools: Teradata, SQL Server, Oracle (Toad), SSIS, Informatica Express,
Erwin 9.2, PeopleSoft query and tree modules, Redgate utilities, MS Access,
XMLSpy.
Prototypes: moderate development experience using VBA in Excel, .NET on web, or
SQL scripts.

2. Professional Experience:
Jeppesen Inc (Boeing Subsidiary), Englewood CO (July 20 2015 - June 3 2016)
Business Analyst [Requirements Analyst]
In Hybrid Agile manner, as one of two requirements analysts, design and prepare
specifications for developers. Work with business SME's and Java and Informatica
developers on daily basis. Gather preliminary data facts, write data definition
documents, user stories and artifacts including source-target mapping with metadata
and validation / cleaning logic. Create high-level design documents for team review.
This project involved the automation of data describing aviation obstacles (such as radio
towers) from multiple nations using XML, text and other formats.
Project ended due to abrupt reallocation of this project to a Boeing subsidiary in Sweden
and Canada, with layoff of 30+ Denver contractors.
Tools & Technologies: Excel including VBA; some MS Access; data conversion and
testing; extensive data profiling. For project continuity, JIRA and Excel. For testing, ALM.
CenturyLink, Littleton CO (Dec 16, 2014 - June 30 2015)
SA (systems analyst) for Data Warehouse
In Hybrid Agile manner, as de-facto lead SA (systems analyst), design and prepare
specifications for requirements, development and reporting. Gather preliminary project
facts, write user stories and artifacts such as source-target mapping with metadata and
validation / cleaning logic, produce data models using Erwin 9.2, work with Data
Architects, DBA’s and ETL dev's on Informatica, Oracle and scripted methods such as
load strategies (including CDC, change data capture) and data manipulation options.
Troubleshoot and design using multiple environments and extensive data profiling and
analysis of existing and proposed fact and dim tables or views. Present high-level test
cases to QA staff; write (or collaborate on) test cases using Excel and SQL. Conduct
UAT with users as needed.
For project #1, involving sales comp data, suggested and implemented expanded trend-
analysis approach which led to superior reporting options. For project #2, wrote VBA in
Excel macros to automate Excel to pipe-delimited text conversion for transmission to
DW, and designed steps involving an existing web-based tool.
Project ended due to abrupt force reduction with layoff of 100+ contractors.
Tools & Technologies: SQL for Oracle(Toad for Oracle); Erwin 9.2, use of proprietary
Erwin to Source-To-Target doc written in Excel VBA, Caliber (waterfall artifacts
repository); Excel including VBA; some MS Access; data conversion and testing;
extensive data profiling.
Gulley / 2

3. Charles Schwab, Inc, Lone Tree CO (June 6, 2013 - Dec 3, 2014)
BSA (business systems analyst) for Data Warehouse (Teradata).
In 100% Agile Scrum manner, a contract BSA at Schwab can work up to 18 months and
performs as 99% self-directing analyst: gather preliminary project facts, write User
Stories and artifacts such as source-target mapping, produce data model using Erwin
9.2, work with Data Modeler and ETL Lead on Informatica and Teradata methods such
as load strategies (often SCD -- slowly-changing dimension); plan, coordinate and
execute testing including unit, black-box and UAT.
Also created original lessons, presented and coordinated training for new junior team
members in business analysis and PM methods including Agile, data structures, DW
methods, SQL Basics, BA artifacts for Agile teams, and Schwab-specific standards.
Tools & Technologies: SQL for Teradata (Nexus, Teradata SQL Assistant); Erwin 9.2,
Informatica Express with Data Profiling; XML Spy, MS Access, proprietary Informatica
code generator, TFS for Agile tracking.
Total Merchant Services, Longmont CO (Feb 27, 2012 - Jan 14, 2013)
QA Analyst (project contract) [TMS bought previous company, Entersolve, in June
2012; TMS is a large credit card processor; office moved to L.A. Jan 2013].
• At Entersolve: Data analysis - used SSIS and SQL Server bulk copy methods
(BCP) to build an ETL system to produce current test data. Included data
cleaning queries to convert and transport data, analysis of FK's using metadata
queries, mapping to new locations. QA of web system; build monitoring using
TeamCity; defect tracking.
• For TMS: QA of web systems both manual and automated using Selenium IDE in
agile/scrum setting. Mentor QA team members on Selenium via WebEx; wrote
user guide. Defect tracking; production of beta release summaries. Testing
often included DB queries / XML using SQL Server, extensive interaction with
developers. Liaison with L.A. QA group. Often served as QA Team Lead.
Tools & Technologies: SQL Server Management Studio; SSIS; Redgate scripts; BCP
and SQLCMD scripting. Selenium IDE automated web testing. HP Quality Center; Agile
Zen defect tracking; TeamCity build monitoring.
Move to Colorado - (Aug 2, 2011 to Feb 26, 2012)
• Permanent move - bought house in Fort Collins area - Aug 2, 2011. Planned
break of 4-5 months (was actually 6 months).
• Completed summaries of Agile Project Management with Scrum (Microsoft Press
2011); Software Requirements (Microsoft Press 2011); Supply Chain
Management: Best Practices (Blanchard 2011)
QBE The Americas - Insurance Corp, Sun Prairie, WI (Jan 4, 2011 - July 15, 2011)
Business Analyst (project contract)
• BA for expansion of 2,000+ user PeopleSoft general ledger system, which
included custom interface, ETL for data warehouse (DW), and Cognos reporting.
Gulley / 3

4. • Chaired weekly technical meetings.
• Captured and documented conditional logic, ETL specifications for DW
subsystem. Worked closely with 3 ETL developers to refine this fact-dimension
model through multiple iterations. Included complex dynamic changes to
PeopleSoft tree nodes.
• Produced SDLC artifacts including VISIO diagrams, requirements docs, interface
design, ETL specifications, test cases, traceability matrix, user guides.
• Extensive data manipulation using PeopleSoft queries, SQL, IBM Data Studio.
• Operations control for daily and overnight testing of ETL data loads.
• Mentored data governance team member and new production Admin.
Sharepoint documentation updates.
Tools & Technologies: PeopleSoft (Query Manager, Tree Viewer, Admin,
Import/Export); IBM Data Studio (DB2 - SQL); Sharepoint; Visio; MS Access; Quality
Center.
Sentry Mutual Insurance Corporation, Stevens Point, WI (July 2009 – Sep 2010)
Business / Data Analyst (project contract)
• As a member of the IT department's Data Architecture team, create 10+ original
SSIS packages for monitoring, comparing and profiling data. Creation of T-SQL
scripts and stored procedures for migrating data to data warehouse staging areas.
• Produced and documented both input data and expected-results data for major SSIS
system test. Performed continual unit testing during data manipulation steps of
company-wide reference data.
• Intermediate use of T-SQL including creation of stored procedures and scripts for
updates in multiple servers and environments, use of new features such as CTE
(common table expressions), OVER/Partition, dynamic SQL, user functions.
• Operational support for reference table build process and scripting/testing for
referential integrity and other data characteristics.
• Preparation and presentation of technical reviews; support for developers; work with
DBA's and data architects. 99% self-directed work.
• Production of regular data products for SharePoint posting or team distribution.
Tools & Technologies: SSIS for SQL Server (2008), Mercury Quality Center 9.0; SQL
Server with Management Studio (2005 and 2008); SharePoint; Redgate SQL Data
Compare, TFS Team Foundation Server.
CUNA (Credit Union Insurance), Madison, WI (February 2008 – October 2008)
Business Analyst III (contract project)
• Business validation (QA / testing) for massive ($25 million) enterprise SOA project
involving policy administration and collateral protection insurance (for credit union
auto insurance). SQL queries. Defect tracking; follow-up testing after fixes.
Tools & Technologies: Mercury Quality Center 9.0; SQL Server Management Studio
(2005); SharePoint; Excel; and the two proprietary policy-admin systems.
Covance (Global Pharma Research), Madison, WI (March 2007 – February 2008)
Senior Business Analyst, IT Department (project contract)
Gulley / 4

5. Worked on three projects for the IT department at Covance, a global contract research
organization with offices in 23 nations. Very formal RUP.
Project #1: Full-charge BA and PM - "eNotes Revision." Major enhancements to web-
based "eNotes" system (2,500 users worldwide).
Project #2: Lead BA - Records Management Conversion Study
Project #3: BA - Security System Upgrade (physical infrastructure, alarms, etc.)
Tools & Technologies: MS Project, Visio, Primavera PM
Dean Health Plan (HMO/Insurance), Madison, WI (2002 – 2006)
Software Engineer II for IT Department
• As Small Systems Specialist, full-charge building of 30+ database systems including
VBA programming, custom security, ODBC to SQL Server or Oracle, automated e-
mail or FTP. Requirements analysis, prototypes, programming, testing, user training,
documentation, security and ongoing maintenance.
• Web maintenance (6 months) using Dreamweaver, JavaScript, HTML, ASP.
• Developed original job tracking system with automated email (WUTS).
• Received cash award for original C#.NET program to serve about 20 data analysts.
• Served on data warehouse team for 2 years. Operational 24x7 support.
• Received training in Informatica ETL (Boot Camp), fact-dimension / Kimball.
•
Tools & Technologies: Oracle, SQL Server, C#.NET, ASP, VB.NET, HTML, CSS,
JavaScript, Dreamweaver, Monarch, Great Plains Dynamics, SourceSafe
Marcia Brenner Associates, Madison, WI (2000 – 2002)
Programmer/Analyst for IT Department
Developed MS Access / VBA software to interface Pearson educational systems.
Bill Gulley Consulting (1985 – 2002)
Independent Computer Trainer and Database Developer
Clients were mostly state agencies. Over 10,000 trained; over 1,000 seminars; all
original content, for MS Office Suite (all titles); MS Access / VBA specialty in later years.
State of Wisconsin (1978 – 1984) - COBOL programmer, business analyst.
Education and Training:
School Courses Years
Informatica ETL Boot Camp 4 day boot camp + 15 hours practice lessons 2006
Madison Area Technical
College
SQL, PL/SQL, JavaScript, HTML, C#.Net, PHP
(4 semesters)
2002-2005
PM Training (Software
Project Management)
2 weeks PMI Business Partner training toward PMP by
ESI Int'l, at Dean Health Plan
2003-04
University of Wisconsin Accounting, Statistics 1985-87
State of Wisconsin OTJ
training
Project Management, COBOL methods, process and
documentation methods, waterfall SDLC
1978-82
Madison Area Technical
College
COBOL, Assembler (3 semesters) 1978-82
Bachelor's with High Honors Psychology, University of Illinois, Urbana, Illinois. Minor:
creative writing and theatre
1973
Other: Licensed amateur radio operator (KB9SUP) using both digital and traditional
modes, with some hand-built electronic circuits.
Gulley / 5

6. Worked on three projects for the IT department at Covance, a global contract research
organization with offices in 23 nations. Very formal RUP.
Project #1: Full-charge BA and PM - "eNotes Revision." Major enhancements to web-
based "eNotes" system (2,500 users worldwide).
Project #2: Lead BA - Records Management Conversion Study
Project #3: BA - Security System Upgrade (physical infrastructure, alarms, etc.)
Tools & Technologies: MS Project, Visio, Primavera PM
Dean Health Plan (HMO/Insurance), Madison, WI (2002 – 2006)
Software Engineer II for IT Department
• As Small Systems Specialist, full-charge building of 30+ database systems including
VBA programming, custom security, ODBC to SQL Server or Oracle, automated e-
mail or FTP. Requirements analysis, prototypes, programming, testing, user training,
documentation, security and ongoing maintenance.
• Web maintenance (6 months) using Dreamweaver, JavaScript, HTML, ASP.
• Developed original job tracking system with automated email (WUTS).
• Received cash award for original C#.NET program to serve about 20 data analysts.
• Served on data warehouse team for 2 years. Operational 24x7 support.
• Received training in Informatica ETL (Boot Camp), fact-dimension / Kimball.
•
Tools & Technologies: Oracle, SQL Server, C#.NET, ASP, VB.NET, HTML, CSS,
JavaScript, Dreamweaver, Monarch, Great Plains Dynamics, SourceSafe
Marcia Brenner Associates, Madison, WI (2000 – 2002)
Programmer/Analyst for IT Department
Developed MS Access / VBA software to interface Pearson educational systems.
Bill Gulley Consulting (1985 – 2002)
Independent Computer Trainer and Database Developer
Clients were mostly state agencies. Over 10,000 trained; over 1,000 seminars; all
original content, for MS Office Suite (all titles); MS Access / VBA specialty in later years.
State of Wisconsin (1978 – 1984) - COBOL programmer, business analyst.
Education and Training:
School Courses Years
Informatica ETL Boot Camp 4 day boot camp + 15 hours practice lessons 2006
Madison Area Technical
College
SQL, PL/SQL, JavaScript, HTML, C#.Net, PHP
(4 semesters)
2002-2005
PM Training (Software
Project Management)
2 weeks PMI Business Partner training toward PMP by
ESI Int'l, at Dean Health Plan
2003-04
University of Wisconsin Accounting, Statistics 1985-87
State of Wisconsin OTJ
training
Project Management, COBOL methods, process and
documentation methods, waterfall SDLC
1978-82
Madison Area Technical
College
COBOL, Assembler (3 semesters) 1978-82
Bachelor's with High Honors Psychology, University of Illinois, Urbana, Illinois. Minor:
creative writing and theatre
1973
Other: Licensed amateur radio operator (KB9SUP) using both digital and traditional
modes, with some hand-built electronic circuits.
Gulley / 5