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How to do production innovation - March 7, 2020

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Slides from my talk at Vancouver ProductCamp 2020

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How to do production innovation - March 7, 2020

  1. 1. how to do product innovation by Lena Sesardic ProductCamp Vancouver 2020
  2. 2. AGENDA ● Team values ● Ideal team composition ● Some approaches ● Some techniques ● Customer outreach ● Talking to customers ● Pitching ● Q&A
  3. 3. TEAM VALUES ● Be bold ● Try new things ● Don’t fear rejection/failure ● Challenge each other ● No hard feelings ● Move fast, fail fast ● “Strong opinions, loosely held” ● Have fun
  4. 4. IDEAL team composition ● Entrepreneur in Residence * ● Product person * ● UX person * ● Engineering person * ● Marketing person ● Sales person ● Customer success person ● Executive sponsor, C-suite *
  5. 5. some approaches ● Design Sprint ● Basecamp 6-week “bets” ● 4-week per product idea, investment confidence 1 2 3 Product idea Confidence for investment
  6. 6. some techniques ● Product brief w/ sub-problems ● Category & motivations (Bryan Balfour’s approach) ● Transform sub-problems w/ customer data (Four Steps to Epiphany) ● Beachhead opportunity ● Fat marker sketches / Balsamiq ● Whiteboarding / ideation ● Hacking thinking (hack in a week)
  7. 7. CUSTOMER OUTREACH ● Warm contacts ● Warm introductions ● Cold outreach (email, LinkedIn) ● Have a conversation ● Events ● / blogs ● “Can you point me in the right direction?” ● Create content (articles, blog posts, webinars) ● Give back
  8. 8. talking to customers ● Behavioural interviews ● Customer pain (anchoring, not zooming in too soon) ● Individuals/companies/problems characteristics ● Current alternatives ● Makeshift solutions ($$) ● Early adopters ● Next steps
  9. 9. pitching ● Look at great pitch decks (e.g. Airbnb) ● Why this, why now, why you ● Use motivations ● Pitch deck per sub-problem/role ● Trial & tweak ● Stand up ● “Head nod test” ● Invest or kill?
  10. 10. pitching
  11. 11. Q&A

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