No conflict. No story. Brand engagement the ‘split second’ era

1. No conflict, no story
Brand engagement in the ‘split second’ era
DML 2017

2. How to hack
Amazon Alexa?

4. Welcome in the
‘split second’ era

5. Average attention
span has decreased
from 12 seconds in 2000
till 8 in 2015

8. Alexa
5 milion sold in US

9. When we
want something,
we want it
now!

10. 90% of our actions
are unconscious

11. We are run by our
reptile brain

12. Increase in speed will
be met by ancient
compulsiveness

13. Emotion is king…
...full stop

14. Now is the time to
conquer your brain position

15. And in the future you might have to
conquer your AI position

16. Emotion is king…
...full stop

17. Q:Whats the key driver
for true engagement?

18. It exists in:

19. A story with a
beautiful
conflict

20. Why:

22. No conflict,
no story

23. The mouse sat
on the mat
is not a story

24. Universal storytelling structure

25. Universal storytelling structure

26. What works for
entertainment
works for brands

27. The Brand Conflict
Model

28. LST Brand Conflict Model film

29. Challenge the status quo

30. v

31. v

32. Delta Loyd

33. Brand Conflict Model Delta Lloyd
Delta Lloyd, The most pro-active
insurance company
Financial procastination
Help people to be actionable and decisive in
directing their financial future
Expertise in complex financial
products
Entrepreneurial mindset
Strong network of advisors

34. The Delta Lloyd film is not available for public viewing.

35. Delta Loyd
Dialogue

37. A small conflict with a big stir
Vrij van bezet

38. A small conflict with a big stir
Vrij van bezet

41. So how do we hack Alexa?

42. Find a beautiful conflict
& touch people
with your story

43. Thank you
Gijsbregt Vijn
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