Primary Research Vs. Secondary Research
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Primary Research Vs. Secondary Research
- 2. SLIDESMANIA.COM TableofContents ● Primary Research -Definition ● Secondary Research – Definition ● Differences between Primary & Secondary Research ● Advantages of Primary Research ● Advantages of Secondary Research ● Primary & Secondary Research Sources
- 3. SLIDESMANIA.COM PrimaryResearch-Definition Primary research is the information that we gather through self-conducted research methods. It involves gathering fresh data.
- 4. SLIDESMANIA.COM SecondaryResearch-Definition Secondary research method involves using information gathered through primary research.
- 5. SLIDESMANIA.COM DifferencesbetweenPrimary&SecondaryResearch Primary Research ● Information gathered through self-conducted research methods ● Based on Raw Data ● Carried by the researcher ● Expensive ● Time consuming Secondary Research ● Information gathered from previously conducted studies ● Based on interpreted data ● Carried by someone else ● Cheap ● Faster
- 6. SLIDESMANIA.COM AdvantagesofPrimaryResearch Relevant The researcher collects data according to the objectives of the research Controllable Researcher can control the selected respondents Up-to-date In primary research, data is collected when it is needed Confidential Only researcher has access to the data
- 7. SLIDESMANIA.COM AdvantagesofSecondaryResearch ● Ease of Access Secondary data sources are easily accessible ● Inexpensive The majority of secondary data is available for free or at a very low cost ● Time-saving Secondary research can be done in limited time. It is highly time-saving ● Longitudinal Analysis Secondary data sources cover information over a long period
- 8. SLIDESMANIA.COM Primary&SecondaryResearchSources Primary Research ● Interviews ● Surveys ● Questionnaires ● Focus Groups Secondary Research ● Internet ● Libraries ● Journals or Magazines ● Public Records ● Historical & Statistical Documents
Editor's Notes
- Research is the art of investigation. Every research method, either traditional or modern, falls into one of the two basic categories of research. Primary and Secondary Research. This video will guide you about Primary and Secondary Research.
- Primary research is the information gathered through self-conducted research methods. It involves gathering fresh data collected for the first time.
- Secondary research method involves using information gathered through primary research.
- Primary Research: Information gathered through self-conducted research methods. Based on Raw Data. It is done by the researcher. It can be expensive. It is time consuming. Data is based on the needs of the researcher. Secondary Research: Information gathered from previously conducted studies. Based on interpreted and analyzed data. It is carried by someone else. It is very cheap. It is faster. May not be based on the needs of the researcher.
- Up-to-date: In primary research, data is collected when it is needed. Therefore, it is more up to date. Relevant: It is more relevant as the researcher collects data according to the objectives of the research. Confidential: It is confidential as only researcher has access to the data. Controllable: It is more controllable as a researcher can control the selected respondents and data collected.
- Ease of Access: Secondary data sources are easily accessible and readily available. Inexpensive: The majority of secondary data is available for free or at a very low cost. Time-saving: Secondary research can be performed in no time. It is highly time-saving. Longitudinal Analysis: Secondary data sources cover information over a long period. It helps to determine trends and allows perform longitudinal analysis.
- There are different sources/methods to collect data for Primary and Secondary Research. Primary Research Methods. Interviews. Survey. Questionnaire. Focus Groups. Secondary Research Sources. Internet. Libraries. Technical and trade journals or magazines. Public records. Historical and statistical documents.
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