How strong is your learning brand?
•
0 likes•1,035 views
Your learning brand is more important than ever before and Carl tells you why. Providing an anatomy of your learning brand and how to judge its health Carl provides strategies for building a learning brand people can believe in, creating a consistent digital experience for your internal customers.
Recommended
Recommended
More Related Content
Similar to How strong is your learning brand?
Similar to How strong is your learning brand? (20)
More from LearnerLab
More from LearnerLab (7)
Recently uploaded
Recently uploaded (20)
How strong is your learning brand?
- 1. How strong is your learning brand? Flickr: DoctorButtsMD #TotalLearning London 2014
- 2. Only 44% of L&D professionals say they have a communications plan that engages all stakeholders Source: Toward Maturity, Engaging Disengaged Learners 2014 Flickr: Steve Jurvetson
- 3. Who are our stakeholders? Colleagues Line managers Operations Senior leaders Shareholders Consumers Flickr: Trevor Cummings
- 4. 65% of customers are likely to share their negative experience with someone else, such as a coworker or friend Source: CEB The Effortless Experience: Implications for L&D 2014 Flickr: John O'Nolan
- 5. Most organisations have a learning brand Few actively manage them Flickr: Thalita Carvalho
- 7. If your brand looks like a duck and swims like a dog people will distrust it Source: The Brand Gap
- 8. This is an identity
- 9. Brand is the experience
- 10. Influencing feelings Flickr: rachaelvoorhees
- 11. Meet the most important brand owner
- 12. MOTIVATION TRIGGERS FAIL TRIGGERS SUCCEED Define the whole experience Source: Dr. BJ Fogg: Persuasive Technology Lab at Stanford University ABILITY LOW HIGH HARD EASY ACTIVATION THRESHOLD
- 13. Influence Inspire Trigger How people feel How people behave People to act Influence Inspire Trigger How How people people feel feel How How people people behave behave People People to to act act Source: 3 marketing lessons for learning & development by Todd Tauber
- 14. The current reality Desired outcome Brand jo urney Flickr: DoctorButtsMD
- 15. Insight • Understand corporate & people strategies & KPIs • Understand corporate brand • Audience profile: Motivations, perceptions of learning and relationship to org requirements • Evaluate current activities Flickr: Nina Jean
- 16. Purpose Vision 2. Definition Positioning • Key messages that communicate purpose • Explain the Why, What and How • Aligned to corporate vision • Response to 'what's in it for me?' Flickr: Mackenzie Greer
- 17. Realisation • Brand story & guidelines • Asset & template creation Addd • Launch campaign • Communications plan • Capability building 3. Constancy Flickr: Matt Neale
- 18. Amplify stories
- 20. Expand consistent experiences Flickr: James Lee
- 21. Develop your personality Flickr: Michael Krigsman
- 22. Position your tribe Flickr: Tinou Bao
- 23. Focus on outcomes not activities
- 24. Affirming Advocacy Personal Personality Confident Efficient Predictable Be inspired by CX Source: The 7 Essentials of Customer Experience - Different
- 25. Message Open a dialogue Source: The Brand Gap
- 26. 88% learn from collaboration with team workers 79% from manager 70% from Google 46% from formal education courses 55% learn on way to work Be agile and responsive Source: modernising-learning-delivering-results-2014/
- 27. Summary Don’t leave engagement to chance Create a communications strategy Define your brand experience Track and share success
- 28. Thank you for listening @learnerlab www.learnerlab.com carl@learnerlab.com