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How EDF Energy are extending the classroom experience with learner-generated video

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Find out how EDF Energy is pioneering user-generated mobile video to increase engagement with its leadership programme. Presentation slides from Learning Technologies 2019. Speakers: Carl Lovett, Digital Learning Manager at EDF Energy and Carl Hodler, Co-Founder StoryTagger.

For more info see: https://www.storytagger.com/learningtechnologies/

Published in: Leadership & Management
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How EDF Energy are extending the classroom experience with learner-generated video

  1. 1. 18th January 2019 Cheryl Clemons cheryl@learnerlab.com 07968 972917 THE EDF ENERGY STORY: EXTENDING THE CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO Carl Hodler – Co-Founder, StoryTagger Carl Lovett– Digital Learning Manager, EDF Energy
  2. 2. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO A new user-generated mobile video tool for learning
  3. 3. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO Why is UGV important in learning right now? Demand for video Need for trust Open cultures Consumer video growth Currently too expensive Hard to scale Remove hierarchies Break down silos Innovation and change Knowledge sharing Trust is under pressure Authenticity
  4. 4. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO Why hasn’t UGV reached critical mass? Self-filming is not a natural behaviour Lack of time/people’s experience in reflection Challenging for people to focus on complex topics Tough to make short videos Variety of technology to support Sharing large video files is difficult
  5. 5. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO Share experiences and success stories Embed what works Unlimited locations No time dependency Personal videos Guided process Quick and simple Bridge event and work Increase in engagement 21st century leadership skills Mobile first Trusted sources On-demand How pioneering teams are using StoryTagger Learning reflectionCareer stories Learning transfer Blend classroom experience Sales enablement
  6. 6. Carl Lovett Digital Learning Manager EDF ENERGY Fundamentals of Leadership Programme - StoryTagger Our leaders’ stories
  7. 7. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO Complex operating environment and audience Domestic Renewables Nuclear Field engineers Contact centres Power station
  8. 8. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO Changing expectations of how we live and work Culture shift
  9. 9. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO • Develop new social learning technology / methodology for a pilot project. • Understand benefits of social learning technology and how it can support our learning experiences. • Increase learner engagement through social learning and enable a continuous learning culture. Aims of project
  10. 10. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO Pilot #1 – A sprint to launch Contract signed Story pack design Invitations to download FLEP days 1-3 Only 15 days Personal introductions Application of learning Application of learning StoryTagger set up period Impact feedback
  11. 11. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO Measure Pre-Pilot Cohorts* StoryTagger Pilot #1 Fulfilment of expectations 82 90 Preparation & organisation 86 85 Content 88 97 Training structure 80 87 Trainers 92 96 Handouts & aids 82 85 Anticipated impact 79 79 Satisfaction 88 92 Did you complete the pre-course activities? 90 93 The content relates directly to my role as a leader? 86 84 I would recommend this programme to a colleague in a similar role 87 92 Pilot #1 – Early results and lessons learned * Average across the previous cohorts using Moodle forum Not all measures relate to StoryTagger. Direct A/B testing 92% recommendation highest ever from programme
  12. 12. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO Pilot #2 – Enhanced integration Enrollment comms Pre-course webinar FLEP days 1-3 Application of learning FLEP days 4-5 Reconnects back at work Personal introductions Application of learning Introduce ST Trainer videos Seed videos and nudge Amplify great content Data-driven communications Launch final story packs Impact feedback Trainer videos and data-driven communications
  13. 13. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO Integrate user-generated video into programme Seed content from ‘super- engaged’ colleagues Nudge engagement with data-driven communications 1. 2. 3. Tips for using UGV in classroom blend
  14. 14. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO Potential future uses of ST at EDF Energy .fr .co.uk Embedding across our full Leadership offering ‘Story telling’ Hinkley Point C build in Somerset APIs to further build continuous learning cultures Connector between EDF Energy and EDF Group to break down silos Knowledge transfer of metering field engineers
  15. 15. EXTENDING CLASSROOM EXPERIENCE WITH LEARNER-GENERATED VIDEO Thank you – any questions?
  16. 16. Follow me on LinkedIn Carl Hodler Try StoryTagger today Use code: lt19stories

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