Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Hitch u persona (redo#2)
1. Formerly Trust No One
HitchU
Leah Chung
Grace Kim
Oliver Genyk
Redo #2
2. Rider: Transportation home for break
(public transit, Uber/Lyft, pickup by
parents) can be expensive,
impersonal, or burdensome.
Host: Driving home alone can be
lonely, expensive, and dangerous.
The Problem
3. ABOUT Dora is a student at UMich. She is excited
to go home for break, but not for the drive
back.
She dreads the three-hour solo trip
because she gets lonely and bored. She
is afraid of accidentally falling asleep at
the wheel.
Dora wants a driving buddy to help pay
for gas and chat with, but all of her
friends have cars, and they need to use
them over break.
Dora
4. Laura is a student at UMich and she
needs a ride home for winter break
because she doesn’t have a car.
She would either need to hail an
expensive Uber or ask her parents to
drive three hours and pick her up.
She feels safer riding with a fellow
student instead of posting on
Craigslist, and she is more than
willing to foot some of the gas bill.
ABOUT
Laura
Posting on various message boards
or asking friends of friends is
tedious, time-consuming, and often
times unsuccessful.
5. think/see/feel/do
Think: Transportation is too expensive
Do: Spends tons of money on trains, buses,
and ubers to get home
Feel: Annoyed and stranded
See: A lot of other students have cars
6. USE CASES
RIDER
As a student who
needs a ride
home, I’d prefer to
split the gas bill
and talk to a
fellow student
than hail an Uber
or book an
expensive train.
HOST
As a student who
drives home alone
for break, I’d
prefer to have
another student
for some company
on the long drive
back and to help
pay for gas.
8. HitchU Date: 1/1/2019 Filter by...
Join Dora’s ride to Chicago here!
Join John’s ride to Flint here!
Join Katie’s ride to Detroit here!
...
Available rides:
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