L. stephens music in the marketplace powerpoint
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"Music in the Marketplace," the culminating unit created as my curriculum project for the Fulbright-Hays Seminar Abroad to China in July 2014.
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L. stephens music in the marketplace powerpoint
- 2. Unit Essential Questions Does music impact commerce? Why do people choose one product over another? How do people around the world use music in daily life?
- 3. Enduring Understandings Sales tactics and sensory elements greatly impact the popularity of a product on any given day Understanding connections to varied contexts and daily life enhances musicians’ creating, performing, and responding
- 4. Lesson 1: Day to Day Sounds Around the World Objectives: Demonstrate understanding of the variety of marketplaces in China and in their own neighborhood Describe the soundscape of a particular place in their neighborhood and compare it to recordings from a marketplace in China
- 5. Unit Essential Questions Does music impact commerce? Why do people choose one product over another? How do people around the world use music in daily life?
- 6. Xi’an Market, Example #1 What do you hear with regard to…. • Dynamics (volume) • Timbre (tone color) • Type (voice, instruments, etc.) Please see: https://www.youtube.com/watch?v=RPiaxSkN-T4&feature=youtu.be
- 7. Xi’an Market, Example #2 What do you hear with regard to…. • Dynamics (volume) • Timbre (tone color) • Type (voice, instruments, etc.) Please see: https://www.youtube.com/watch?v=z-CJtojQzLo
- 8. Xi’an Market, Example #3 What do you hear with regard to…. • Dynamics (volume) • Timbre (tone color) • Type (voice, instruments, etc.) Please see: https://www.youtube.com/watch?v=RTLZSPcLp-s&feature=youtu.be
- 9. Exit Slip How does the marketplace at which you frequently shop compare with the marketplace you heard in China? Use the musical elements dynamics and timbre in your response.
- 10. Lesson 2: Point of View & Aesthetics Objectives: Describe the variety of aesthetic ideas present in different shopping venues Consider multiple points of view (cultural, gender, age, etc.) when examining a product or advertisement
- 11. Unit Essential Questions Does music impact commerce? Why do people choose one product over another? How do people around the world use music in daily life?
- 12. Opening Discussion What biases do you bring with you when you listen to sounds and music?
- 13. Music in Your Life Think-Pair-Share When and where do you hear music in your daily life?
- 14. Music in Your Life: Point of View How might this change if you were 10 years older? 20 years older? How might this change if you were in Florida? Canada? England? China? How might this change if you were of the opposite gender?
- 15. Point of View: Applying a Different Lens
- 16. Aesthetics The concept of what is beautiful, tasteful, or artistic; the philosophy of beauty
- 17. Questions for Group Discussion Use your “lens” to answer the following questions: Do I want this product? Why or why not? What aesthetic devices are being used to appeal to me? Would I see this advertisement/product in a place where I usually go?
- 18. Lens #1 • 25 year old Chinese female Lens #2 • 25 year old Chinese male Lens #3 • 65 year old American male Shanghai, China
- 19. Shanghai, China Lens #1 • 12 year old Chinese female Lens #2 • 18 year old Chinese male Lens #3 • 6 year old American female
- 20. Chongqing, China Lens #1 • 10 year old Chinese male Lens #2 • 10 year old American male Lens #3 • 22 year old American female
- 21. Soundscape As a class, choose one advertisement and one lens to create a soundscape that targets the desired audience
- 22. Lesson 3: Community & Daily Life Objectives: Compare their community to a Chinese community Evaluate the solidarity of their community Explain how music and the arts have a role in the life of communities around the world
- 23. Unit Essential Questions Does music impact commerce? Why do people choose one product over another? How do people around the world use music in daily life?
- 24. A Sense of Community Public Park in Beijing Please see: https://www.youtube.com/ watch=6xrc2AClN_I&featu re=youtu.be Please see: https://www.youtube.com/watc h?v=CC2S8jJVYvM
- 25. A Typical Saturday After watching the two videos, discuss: How many people are there? What activities are the people engaged in? What role does music play in the daily life of the people involved? How are people demonstrating their sense of community?
- 26. For the next few slides… Discuss the similarities and differences between the pictures/people you see and your own community
- 28. Food
- 29. Daily Life
- 30. Solidarity What is the effect of the communal dancing? The small crowd gathering around the guitar player? What do these acts say about people in China? How is your community as a whole like the glimpse of China you experienced through these videos?
- 31. Application Describe a typical weekend day in the life of your community. How do the arts and/or music play a part in the community?
- 32. Lesson 4: The Sales Pitch Objectives: Describe the methods used to attract customers in a given situation and critique the effectiveness of those methods
- 33. Unit Essential Questions Does music impact commerce? Why do people choose one product over another? How do people around the world use music in daily life?
- 34. Sales Tactics “Patter” Croaking frog instruments See https://www.youtube.com/w atchv=1BCOCWhJHQw&fe ature=youtu.be
- 35. Methods How effective are the methods employed by the seller?
- 36. Sales Tactics Rugs/Textiles for Sale Selling water on the bus Please see:https://www.youtube.co m/watch?v=9y57lIOmoG8& feature=youtu.be Please see: https://www.youtube.co m/watch?v=deKnqPlyV zE&feature=youtu.be
- 37. Methods What are the methods used the sellers to sell their goods? How effective are the methods employed by the sellers?
Editor's Notes
- The woman in the first video is leading a work-out/dance group in a public park. We later saw her dancing with one man to a different style of music, complete with a tip jar. The man in the second video has drawn a crowd with his rendition of “Greensleeves” on the slide guitar.
- This man was at one of many public parks in Beijing, where exercise equipment is available for all to use. His flexibility is clearly on display here.
- The banana pie on the left is a typical offering at McDonalds in China. The food on the right is just an assortment of typical meats and vegetables. It is included to highlight the variety of food and the eating utensil.
- The children on the left are using a water bottle to practice drawing characters. We saw this often, with both water bottles and paintbrushes in water. Students might draw a comparison with children in the US using sidewalk chalk. The people on the right had set up an improvisatory bike repair shop on the sidewalk.
- “Patter”: The musician was selling these instruments, among a variety of other items. I could hear him from very far away, as he was drawing customers to him with his informal performances. Croaking frog instruments: The colorful display was organized by size and shade, drawing a crowd with an appealing, eye-catching tactics.
- Rugs/Textiles for Sale: The person in the first video is drawing a crowd by practicing their craft out in the open. Selling water on the bus: The man in the second video is using a rhythmic chant to announce his wares for sale.