Data is imperative to marketing success. How can your team build effective future strategies without understanding the results of previous campaigns? Gathering and analyzing essential data is the key to success – here’s how to measure essential B2B marketing metrics.

1. 98% of your website visitors don’t inquire, we tell you who they are
leadforensics.com
UK: 0207 206 7293 • USA: 720-362-5033
Measuring essential
B2B marketing metrics
Though 80% of marketers are driven by data, a majority struggle to properly measure
their marketing performance, and optimize campaigns for increased success.

2. This detailed
measurement can only be
done with metrics – strictly
numerical values offering
objective, unbiased results.
leadforensics.com • UK: 0207 206 7293 • USA: 720-362-5033

3. Metrics are powerful, as they can be easily
analyzed to understand apparent trends and
patterns, better informing marketers of areas
they can improve.
leadforensics.com • UK: 0207 206 7293 • USA: 720-362-5033

4. There are two key forms of metrics.
Channel – specific to individual
marketing processes and campaigns.
And pipeline – specific to key
movements within the buyer journey.
leadforensics.com • UK: 0207 206 7293 • USA: 720-362-5033
Identify your website visitors for a bounty of new sales leads – book your free demo today! >

5. Essential pipeline metrics include:
leads generated, leads qualified, sales closed.
leadforensics.com • UK: 0207 206 7293 • USA: 720-362-5033
Identify your website visitors for a bounty of new sales leads – book your free demo today! >

6. These metrics offer insight into overall pipeline
processes, helping your team understand lead
quality and departmental success.
leadforensics.com • UK: 0207 206 7293 • USA: 720-362-5033
Identify your website visitors for a bounty of new sales leads – book your free demo today! >

7. Channel metrics include: email open rates,
content downloads, website traffic volumes,
contact forms submitted (and so many more…)
leadforensics.com • UK: 0207 206 7293 • USA: 720-362-5033
Identify your website visitors for a bounty of new sales leads – book your free demo today! >

8. These metrics are detailed and specific,
enabling your team to identify individual channel
problems, pinpointing how strategies can be
evolved for improved success.
leadforensics.com • UK: 0207 206 7293 • USA: 720-362-5033
Identify your website visitors for a bounty of new sales leads – book your free demo today! >

9. Look to both your channels
and your pipeline, asking
what you aim to achieve with
each area, and what metrics
you need to be understood
to reach your goals.
leadforensics.com • UK: 0207 206 7293 • USA: 720-362-5033
Identify your website visitors for a bounty of new sales leads – book your free demo today! >

10. With metrics identified,
ask how you’ll gather these
essential numbers. Will you
need an updated CRM? Or a
new marketing software?
leadforensics.com • UK: 0207 206 7293 • USA: 720-362-5033
Identify your website visitors for a bounty of new sales leads – book your free demo today! >

11. For incredible metric
insight and new business
lead generation success,
discover Lead Forensics,
identifying your
business website visitors
and providing detailed
website analytics.
leadforensics.com • UK: 0207 206 7293 • USA: 720-362-5033
Identify your website visitors for a bounty of new sales leads – book your free demo today! >

12. leadforensics.com
UK: 0207 206 7293 • USA: 720-362-5033
REVOLUTIONIZE YOUR B2B MARKETING PROCESSES TODAY!
Book your free demo &
no obligation trial today