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LeaderLab /




Social
BUSINESS
INNOVATION
2010
17th of June,
By Sofus Midtgaard,
LeaderLab.com
sofus@leaderlab.com
@sofus




                      / Rethinking business, organizations & leadership
Historien om “is industrien”...



          The story about
         the “Ice industry”
Ice factories killed
  the ice cutters



 http://www.edinphoto.org.uk/0_buildings_g/0_buildings_-_granton_ice_works_west_shore_road_7.jpg
http://www.flickr.com/photos/93174672@N00/3495166863/
Game changing
  innovation
social media Globalization Meaning
 Google Financial Crisis wisdom of the crowds



 radical innovation       Transparency
Open Source Innovative Leadership
        Co-creation
What business are you in?
“The empires of tomorrow
are the empires of the mind.”

Winston Churchill
Nobody knew
these guys in 1998
What business
 is Apple in?



   http://www.apple.com/
Our management thinking
   is still rooted in the
  industrial revolution



       http://waynemellinger.blog.friendster.com/2008/06/
In our longing for control
    we end up leading
 companies as machines



     http://www.fs-community.com/index.php?topic=88.0%3Bprev_next=next
“We tend to overvalue the things
 we can measure, and undervalue
 the things we cannot.”
 - John Hayes,
CMO of American Express
Trust is crucial for
motivation and efficiency -
we need to learn to let go!
Are we educating people
for the future or the past?

      http://www4.army.mil/OCPA/uploads/large/scorecard.jpg
“People don't buy what
they buy why!”
Simon Sinkek




                    Why
                    Purpose




                    How

                    What
Tear down the walls




   http://www.yaf.org/uploadedImages/Blogs/berlinwall1.jpg
Leadership


             HR                Communication




                    Social
                   Business            Marketing
Production
                  Innovation




        R&D                           Sales


                  Customer
                   Service
Chief Listening Officer
We need to invite customers
  inside our companies



          http://blog.zyb.com/
Starbucks have recieved more
than 80.000 ideas to improve
their business from users
Source: Mystarbucksidea.com




    http://www.flickr.com/photos/rudelovers/65007512/
More than 35% of P&G’s new
products come from customer
and partnernet works
Source: Former CEO A.G Lafley, HBS




          http://www.noscruf.org/AG%20speech.jpg
What kind of relationsship
      do we want?
Openness does not
replace Leadership...

     http://www.flickr.com/photos/ari/2238959127/
...tribes can emerge even
though you are closed and
          arrogant...
        http://www.apple.com/
...Leadership does not
replace Management...
       http://foto.jp.dk/fto/store/res_7073.jpg
...but listening louder one
 way or the other is key to
       future succes!
       http://www.flickr.com/photos/23501684@N00/3644545091
LeaderLab /




              Sofus Midtgaard,
              Managing Partner

              +45 30 220 111
              sofus@leaderlab.com
              @sofus
              www.leaderlab.com




                                    / Rethinking business, organization & leadership

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Open Leadership - making social business innovation a reality