Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
MBAFORGET YOUR A FRAMEWORK FORBEING A MANAGER INA CREATOR CULTURE
Marcelo Somers  Media Product Manager          Sabre Holdings         @marcelosomers    behindcompanies.com
Making moneyIS NOT YOUR GOAL
“    Profit […] is the result of doing things right    rather than the purpose of business activity. It    is, above all, ...
“    When you look at growth as a strategy, it becomes somewhat    seductive, addictive. But growth should not be—and is n...
BUILD ANAmazing    PRODUCT           (or                 ser                     vice!)
“    At Apple the top priority is the product.    Sounds trivial, but very few companies place product first.    Those who...
Farmingvs Mining            http://www.flickr.com/photos/94881465@N00/2268231965/            http://www.flickr.com/photos/18...
IDEAS ARE CHEAP,Real Artists ship
http://thefutureofthings.com/pod/243/microsoft-surface-computing.html
THE ROLE OF AManager
“    A lot of startup talk seems to say that you should simply get a lot of    smart people together and let them do whate...
Experience    DON’T HIRE FOR
“    Knowing that “it can’t be done” because you can    recount each of the failed attempts in the last 20    years to sol...
MAKE YOUR CUSTOMERSInsanely Happy
Revenue      DON’T CHASEAT THE EXPENSE OF WHAT MAKES YOU      SUCCESSFUL
http://www.flickr.com/photos/jorgeq82/5401489188/in/photostream/
SLAUGHTER YOURGolden Gooses
Thank You.       NOTES AVAILABLE: BIT.LY/CREATOR-FRAMEWORK                                          @marcelosomers        ...
Forget Your MBA: A Framework for Being a Manager in a Creator Culture
Forget Your MBA: A Framework for Being a Manager in a Creator Culture
Forget Your MBA: A Framework for Being a Manager in a Creator Culture
Upcoming SlideShare
Loading in …5
×

Forget Your MBA: A Framework for Being a Manager in a Creator Culture

1,518 views

Published on

Futher notes available at http://bit.ly/creator-framework

Published in: Business

Forget Your MBA: A Framework for Being a Manager in a Creator Culture

  1. 1. MBAFORGET YOUR A FRAMEWORK FORBEING A MANAGER INA CREATOR CULTURE
  2. 2. Marcelo Somers Media Product Manager Sabre Holdings @marcelosomers behindcompanies.com
  3. 3. Making moneyIS NOT YOUR GOAL
  4. 4. “ Profit […] is the result of doing things right rather than the purpose of business activity. It is, above all, determined by what is necessary to attain company objectives. Profitability is a measurement of how well the business discharges its functions in serving market and customer. - Peter Drucker in Management: Tasks, Responsibilities, Practices (http://amzn.to/gZzfiU)
  5. 5. “ When you look at growth as a strategy, it becomes somewhat seductive, addictive. But growth should not be—and is not—a strategy; it’s a tactic. The primary lesson I’ve learned over the years is that growth and success can cover up a lot of mistakes. We’re going to make more mistakes. But we’ve learned a great lesson. And as we return the company to growth, it’ll be disciplined, profitable growth for the right reasons—a different kind of growth.” - Howard Schultz, Starbucks CEO (http://bit.ly/eAUwQE) http://www.flickr.com/photos/38047620@N00/3745750018/
  6. 6. BUILD ANAmazing PRODUCT (or ser vice!)
  7. 7. “ At Apple the top priority is the product. Sounds trivial, but very few companies place product first. Those who do tend to be producing creative works (e.g. movie or advertising studios, companies built around a creative process). Most companies place either production or distribution first. Placing product first forces the bizarre behavior that Apple is well known for: being innovative and quixotic. It makes them foolish and hungry. Sometimes it even makes them catastrophically destructive to competitors.” - Horace Dediu (http://bit.ly/fApvkB) http://www.xtranza.com/blog/?p=284
  8. 8. Farmingvs Mining http://www.flickr.com/photos/94881465@N00/2268231965/ http://www.flickr.com/photos/18874793@N00/1507407136/
  9. 9. IDEAS ARE CHEAP,Real Artists ship
  10. 10. http://thefutureofthings.com/pod/243/microsoft-surface-computing.html
  11. 11. THE ROLE OF AManager
  12. 12. “ A lot of startup talk seems to say that you should simply get a lot of smart people together and let them do whatever they want until something sticks, and that is a recipe for success in everything (product, team happiness). This is wrong. So wrong. Creativity comes from constraints and direction. For us, the hard part of this was to actually define the problems / goals we were attacking and then ruthlessly refuse projects that didn’t address these. Instead, we found it so much easier to simply say “yes” whenever someone suggested something, but then let it die later through neglect or lack of interest – on purpose, or otherwise. This is a horrible idea, because it not only communicates an utter lack of focus but it is completely and utterly opposite of honest communication, and leads to people feeling betrayed, and rightly so. Instead, you should provide a problem and framework, then let employee X figure out the solution. - Justin Kan of Justin.tv (http://read.bi/gp0Hl4)
  13. 13. Experience DON’T HIRE FOR
  14. 14. “ Knowing that “it can’t be done” because you can recount each of the failed attempts in the last 20 years to solve the problem can be a boat anchor on insight and imagination. This not only effects individuals, but happens to companies as they age. - Steve Blank (http://bit.ly/eYkItr)
  15. 15. MAKE YOUR CUSTOMERSInsanely Happy
  16. 16. Revenue DON’T CHASEAT THE EXPENSE OF WHAT MAKES YOU SUCCESSFUL
  17. 17. http://www.flickr.com/photos/jorgeq82/5401489188/in/photostream/
  18. 18. SLAUGHTER YOURGolden Gooses
  19. 19. Thank You. NOTES AVAILABLE: BIT.LY/CREATOR-FRAMEWORK @marcelosomers behindcompanies.com linkedin.com/in/marcelosomers

×