Social media is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing and collaboration. ... Mobile applications make these platforms easily accessible. Some popular examples of general social media platforms include Twitter, Facebook and LinkedIn.

1. The Importance of Social Media Today
The simplestandeasiestwaytoconnectwitheachothertodayis throughsocial media.Social mediais
playingaveryimportantrole ineveryone'slife.Social mediaisawebbasedonline tool.Whichhelps
people togetnewinformation,tolearnandtoconnectpeople inreal time.Social mediahaschanged
the way people livetheirlivestoday.Itinvolvesthe exchangeof contentsuchas picturesandvideos.
Social mediaplatformsworkindifferentformatslike blogs,businessforums,podcasts,microblogs,
photosharing,weblogsetc.
Social mediahasbecome veryimportantforanybusinesstoday,because asanentrepreneuryouowna
brand andwiththe helpof social mediayoustay intouch withyourcustomerssothat the customers
knowwhattheywant.And the value of yourbrand dependsondirectcustomerengagement.According
to a study,mostpeople spend25%of theirtime onsocial mediaplatforms.Itshowshow popularand
popularsocial mediahasbecome inrecenttimes.The importance of social mediaisseen inall areaslike
entrepreneurship,entertainment,lifestyle.
Importance of social media:
1) Today more than 70% of professionalsmarkettheirproducts,servicesandbusinessesonsocial media
platforms.
2) Those whohave usedsocial mediamarketingformore than3 yearsfor theirbusinesshave seena
60% increase insalesorrevenue.
3) Almost60% of marketersare givingtheirfull timeonsocial mediaplatformfordevelopmentand
maintenance.
The numberof usersoneach social mediasite isincreasing.One of the reasonsmillionsof usersare on
social mediasitestodayisbecause of the marketingof yourbusiness.Platformslike Facebook,Twitter,
Instagram,FacebookMessenger,WeChatandWhatsApphave made ahuge impacton people'slives.
Notjust photosor chattingand sharingbuttrade and businesshasalsoflourished.Millionsof userson
social mediasitestodayhave changedthe conceptof the communicationsector.
Making your businessstand out on social mediaplatforms today.
1) Communication:: - Today,the worldisinthe handsof social media.Social mediaplatformslike
Facebook,Twitter,Google+allow youtoconnectwithyouroldfriendsonline.Thishasmade iteasierfor
himto stay intouch andrun the business.
2) Awarenesscampaigns:
Social medianetworkshelpalotwhenanatural disasterstrikesacity.Because at such timesitiseasier
to helpa charityinanothercity.

2. 3) Advertisement:- Todayeverysectorison social mediaplatform.Thispromotesyourbusinessand
makesitgrow. Also,entrepreneurscanfindoutwhatpeople thinkabouttheirproductsthrough
reviews.
Conclusion:-
Suffice ittosay that social mediaisa platformwhere notjustpromotionormarketingcanreachmillions
of people.We cangethisopinion,we getinformationaboutwhatishappeningaroundusthroughsocial
media.Of course,social mediacanbe disadvantagedbyanyothertheory.