Let’s delve into the details of creating a wide-reaching content strategy that builds from various aspects of the content ecosystem. We factor in the role of marketing, R&D, sales, user documentation etc and how these moving content parts co-exist to address various needs and audiences.

1. Context for Content?
It Depends.
Eeshita Grover

3. “
”
Today there are numerous methods to access
information and there are numerous flavors
available. But attention span is a huge
challenge. Therefore, our conundrum,
context for content, or not?

4. Do we truly access information without Context?

5. Can we truly produce information without
Context?

6. Artificial
Intelligence
Machine
Learning
Metadata,
Keywords
Taxonomy
Deep
Learning
Chatbots
...just
Bots
Content Architecture
Considerations

7. Content Creation
Techniques
Minimalism
Every page
is page one
Topic-based
content – DITA
and beyond
API calls,
Commands
and
parameters
Product
Specifications

8. Workshop
Design a Customer Success Bot
• Two roles – product team and customer
• Understand the customer journey
• Anticipate what content is needed when?
• Anticipate the context in which the customer is looking for this content

9. Stages of a Customer Success Program
Onboard
Implement
UseAdopt
Retention

10. My Website…
Err… wireframe

11. Context
•Audience
•Progressive Discovery
•Keywords
•SEO
Content
•Website – desktop or mobile
•Chatbot
•Download
•Search
Presentation
•Taxonomy, Navigation
•UI and UEx
Maintenance
• Tracking
machine
learning -
human
intervention
• Content Audit
KeyComponents

12. “
”
Content is king but Context is God.
Gary Vaynerchuk

13. Takeaways
• Know your product, know your audience
• Use a combination of solutions
• Invest in maintenance and ongoing improvements
• Remember … no solution is forever. Keep a close eye on when to
divest.

14. Thank you!
egrover@cisco.com