3. Source: Heller, Lauren. A Reflection on my time with Chad Berry. Berea, KY: Berea College. 2015. Print.
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4. Source: Salstrom, Paul. Appalachia's path to dependency: Rethinking a region's economic history 1730-1940. Lexington, KY:
University Press of Kentucky, 1994. Print.
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5. 10 Key Concepts
1. Find the bright spots
2. “Out perform what is expected by you.”
3. “If you are going to be a bear, be a grizzly bear”
4. Teamwork makes the dream work
5. Head + Heart = Hustle
6. “Great stuff, no fluff.”
7. When your elephant and rider move together, the impossible
becomes possible
8. Details matter
9. Problems are opportunities in disguise
10. “The mark you make today will show up tomorrow.”
7/3/2015 EPG Cohort 12 Final Portfolio by Lauren Suzanne Heller 5
7. Be a Grizzly Bear
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8. “The mark you make
today will show up
tomorrow.”
Source: Taulbert, Clifton L, and Gary Schoeniger. Who Owns The Ice House?. Cleveland, Ohio: ELI Press, 2010. Print.
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9. EPG Abilities and Values Acquired
• Engaging uncertainty and ambiguity
• Exploring values and ethical structures
• Facilitating groups
• Recognizing opportunities
• Mobilizing resources
• Advocating change
Source: Berea.edu,. 'EPG Cycle Of Abilities For Entrepreneurial Leadership'. N.p., 2015. Web. 1
July 2015.7/3/2015 EPG Cohort 12 Final Portfolio by Lauren Suzanne Heller 9
10. Engaging Uncertainty and Ambiguity
Source: Heller, Lauren. Personal Image. 2015. Print.
7/3/2015 EPG Cohort 12 Final Portfolio by Lauren Suzanne Heller 10
11. Facilitating Groups
Source: Lamisa Facebook,. Marshmallow Challenge. 2015. Print.
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17. 13 Billion
Source: Certec Inc., of Versailles. Berea/Richmond Tourism’s Economic Impact Report for Madison County. Kentucky: Kentucky
Tourism, Arts, and Heritage Cabinet, 2015. Print.
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18. Trial and Error
Source: Heller, Lauren. 'Fostering Appalachian Development'. 2015. GoogleImages. Presentation.
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19. • Emerging Scholars
Program
• Incoming
Freshmen to
Berea College
• Phone, email, social
interactions
• Office interaction
• Email
communication
• Integrate Freshmen
into Berea College
• Academic support
• Collaborative class
interaction
Schedule meetings
• Schedule meetings
• Send emails
• Put together events
emails
Put together events
• Berea College
• US Government
• Mrs. Sartor
• Mr. Boggs
• Office Staff
• Berea students
• Time, approximately 10 hours per week • Paycheck
• Office experience
• Grant writing experience
• Student Interaction and connections
Lauren Suzanne Heller
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20. Personal Growth Assumptions
Source: Heller, Lauren. 'Fostering Appalachian Development'. 2015. Presentation.
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22. Ice House Lessons
Source: Taulbert, Clifton L, and Gary Schoeniger. Who Owns The Ice House?. Cleveland, Ohio: ELI Press, 2010. Print.
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23. Most Significant Event
Heller, Lauren. 'Fostering Appalachian Development'. 2015. GoogeImages. Presentation.
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26. Heller, Lauren. 'Fostering Appalachian Development'. 2015. Presentation.
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27. Works Cited
• 3.bp.blogspot.com,. N.p., 2015. Web. 1 July 2015.
• Berea College Photography,. Headshot. 2015. Print.
• Berea.edu,. 'EPG Cycle Of Abilities For Entrepreneurial Leadership'. N.p., 2015. Web. 1 July 2015.
• Certec Inc., of Versailles. Berea/Richmond Tourism’s Economic Impact Report for Madison County. Kentucky: Kentucky
Tourism, Arts, and Heritage Cabinet, 2015. Print.
• Facebook,. Marshmallow Challenge. 2015. Print.
• Galinsky, Lara, and Kelly Nuxoll. Work On Purpose. Echoing Green, 2011. Print.
• Heller, Lauren. 'Fostering Appalachian Development'. 2015. Presentation.
• Heller, Lauren. Personal Image. 2015. Print.
• Taulbert, Clifton L, and Gary Schoeniger. Who Owns The Ice House?. Cleveland, Ohio: ELI Press, 2010. Print.
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Editor's Notes
Hello everyone, my name is Lauren Heller and I’m from Maysville, Kentucky, I’m a rising sophomore at Berea College, and I’m still exploring my future major. This presentation is meant to manifest and bright into light the civic engagement that Entrepreneurship for the Public Good Cohort 12 has produced over the course of this summer 2015. The civic engagement produced by my EPG team places great emphasize upon the learned coursework, fieldwork, personal insight, and research.
Listed here are my klout, trip advisor, yelp, Facebook, Instagram, and Pinterest social media impacts. Throughout EPG we have made it our goal to help business owners to find these social media platforms useful to aid in increasing revenue, building relationships with their clients and creating new relationships with potential customers.
This summer I have learned so much about Appalachia and I’d like to share with you two of many insights I have learned
The first Insight is:
One of the most significant, new insights I gained during the Institute about the Appalachian Region was the concept that Dean Chad Berry introduced during his presentation earlier this summer. Often times people try and define a culture or region, such as Appalachia through a single question such as…“What is Appalachia?”. They ask themselves, is Appalachia a hillbilly, poor, uncivilized culture or is Appalachia a culture that is rich in history and artistry? Well the answer is neither. The pictures are two different images. The one on the left is one of the many stereotypically images that people often imagine and define Appalachia as vs. the picture of the right which is of the October Sky boys who brought honor to their small Appalachian of Coalwood, West Virginia, which is often overlooked. In his presentation Chad quoted historian, Altina Waller, stating that “Appalachia became the ‘other,’ a place and a people to be admired, patronized, converted, taught, uplifted, disciplined, and sometimes even emulated.”
In this sense, I learned that it is so easy to define a culture by a single image or stereotype, but in order to erase all labels, we must learn and experience interactions with the people of the culture firsthand so that we can know the history and the story behind the people before believing images such as the one on the slide above.
Works Cited: Altina L. Waller, “Feuding in Appalachia: Evolution of a Cultural Stereotype,” in Appalachia in the Making: The Mountain South in the Nineteenth Century (Chapel Hill: University of North Carolina Press, 1995), 349.
Heller, Lauren. A Reflection on my time with Chad Berry. Berea, KY: Berea College. 2015. Print.
The second key insight is one that I learned from the book Appalachia’s Path to Dependency by Paul Salstrom. “Follow the money”…this phrase helped me to understand the economic dependency of Appalachia in the late 1800’s and early 1900’s and even present day. As more and more economic capital was poured into the troubled Appalachian regions from outside hands, the more dependent Appalachians became to these Northern “helping” hands that controlled this money. In modern day Appalachia, the issue still remains because of the foundation that was set in places hundreds of years ago. However, instead of going to outside resources for economy improvement, EPG focuses on promoting and enhancing the natural resources and local businesses that Appalachia already has which will hopefully help to liberate Appalachia from these “helping” hands and enable each community to stand strong on their own.
Works Cited: Salstrom, Paul. Appalachia's path to dependency: Rethinking a region's economic history 1730-1940. Lexington, KY: University Press of Kentucky, 1994. Print.
After learning insights about Appalachia, I learned key concepts. 1. is finding the bright spot, 2. this quote is from Uncle Cleve from Who Owns the Ice House book, this quote is from the mayor of Middlesboro, 3. this phrase became evident from the very beginning, in order to work on purpose its major to connect your head and head to produce your hustle, this quote is from Guy K. Social Media book, this concept from Switch defines how a person can make a change in their life, in addition to the elephant and rider concept, this concept of scripting the moves and taking great concern in the details is a crucial one, throughout the Ice House we saw entrepreneurs turning problems into opportunities, the last concept is a quote from Uncle Cleve from “Who Owns the Ice House?”
Like dessert at the end of your meal, you need to look for the early glimmers in your life, something you can look forward to. And when you find a bright spot, your mission is to study it and clone it. For example, let’s say you want to win parent of the year award. Your child comes home with 4 A’s and 1 F. Instead of focusing soley on the F, you should focus on the bright spots, aka the A’s and help your child study what they did and make them replicate it.
Mayor of the trail town Livingston said the quote, “If you are going to be a bear, be a grizzly bear.” This quote sums up what I’ve learned about what it takes to be an entrepreneur. You cannot do anything half-heartly. I have learned that you have to invest your full passion and perseverance to get the wanted outcome you desire. If you show up everyday in class and decide to get on Facebook instead of listening to your professor, you aren’t going to get the most out of the class. Life’s like that, you get what you give and if you have the choice, I suggest to give your all so that you can be the grizzly bear.
This quote from Uncle Cleve in “Who Owns the Ice House?”, is a great concept that I hope to live my life by. Every action that we embarked upon this summer is something that will effect future generations. It is almost like a ripple effect. Two examples I can think of where we have made our mark is through…The social media posts we posted on TripAdvisor, Yelp, Facebook, Instagram, and Pinterest will effect the many different restaurants, hotels, and museums that we have reviewed. These posts will hopefully bring more people and money from all different parts of the world to these small towns such as Livingston and Buck Horn. The second example is…the aid that we have helped Berea in becoming a trail town. This process will impact Berea and hopefully bring more tourists and their money to Berea.
In addition to the 10 key concepts, I have learned EPG abilities. Listed are the EPG abilities that I have acquired over the summer. I’d like to focus and give examples of “Facilitating groups, mobilizing resources, and mobilizing resources.”
Throughout the summer I have had to participate in activities where I was very uncertain. Presenting to the Hal Rogers Scholars and being that person to host and facilitate the group made me very nervous. I thought to myself, I was in their shoes only two years ago and I know how much I hated long boring presentations. But I have learned so much. I learned that in order to gain new skills you have to get rid of these preconceptions and self doubts. The Hal Rogers Scholars taught me that it’s okay to engage uncertainty because in the end something great will usually come out of it such as teaching students the entrepreneurial mindset and not allowing them to say “oh that presentation was so boring.”
This summer I have consistently had to facilitate groups of all kinds. An example that I recall is teaching the Hal Roger Scholars at Lindsey Wilson College about the entrepreneurial mindset. We had to assist and work together with the group to help them understand this complex and often misconstrued concept. Through exercises such the marshmallow challenge we saw how hard it was to work effectively and successfully in a group. You either assist and work together as a group and succeed such as this group or you fail and your tower of spaghetti falls and your team loses.
I’ve learned how important it is to mobilize your resources. With economic pressures causing many towns to shrink their tourism budgets, it is even more critical than before to utilize the resources within a community to ensure the continued success of the town. Through social media it became really evident to me how important a single person’s voice is if they project it. Social media is also a free way to mobilize your resources and bring outside revenue into a community.
My Kolb Learning Style has changed completely because of EPG. I have learned the that I learn best when I actually do something through active experimentation and become comfortable with being uncomfortable.
For example, Rock climbing the Black Diamond was a prime instance of becoming comfortable with being uncomfortable and practicing active experimentation. I am terrified of heights, and I really didn’t want to be suspended about 150 feet on some rocks by only a harness and some wire. If someone had told me before EPG that I would be doing this I’d laugh at them. But that’s the thing. EPG has given me the confidence to push myself beyond my comfort zone. I’ve learned that the biggest rewards are often the things you do even when you feel like saying no. Instead of saying no to uncomfortable situations in the future, I will now be saying yes so that I can grow comfortable with being uncomfortable.
In addition to changing my learning style, my definition of entrepreneurship has changed. So ask yourself. What is entrepreneurship? When thinking of entrepreneurship, many people think of individuals such as internet guru and billionaire, Bill Gates or automotive genius, Henry Ford. However, there is a large unidentified image that many people do not envision. This is the kid on the corner selling 25 cent lemonade or even the college students who created their own business model and won a state wide competition. Entrepreneurship comes in many shapes, forms, ages and places. The crucial adjectives that I would describe entrepreneurship by would be the ability to turn a problem into a solution. Whether that problem may be how to get to places faster through automotive or where to stop to hydrate your thirst, entrepreneurship is everywhere and is the utilization of problems into solutions.
So what how did the Cohort 12 EPG members act as entrepreneurs? This summer my cohort and I embraced the Kentucky Trail Town Program. Particularly we helped our own college town of Berea to recognize the economic value of adventure tourism and assists Berea to organize their resources into becoming more hospitable for these particular tourists.
So why does becoming a trail town matter? There are many benefits of trail towns to the community. Trail towns help communities recognize the economic value of their adventure tourism and assists towns to organize their resources into becoming more hospitable for these particular tourists. The 13 billion dollars from Kentucky’s 2014 travel expenditures would likely grow because of the increase in trail towns in Kentucky. With the knowledge that certain towns are trail towns, more people are likely to visit and thus the economy of Kentucky should become strengthened with the financial support from tourists.
One example where I tested the trails of Berea through trail and error was my 10 mile bike ride to Anglin Falls with my team members. I learned the first hand pains and gains of bike riders that I would not have been able to gain without actually stepping inside the outsiders shoes. When we interviewed the Transamerica bicyclists I kind of blew off their dog comments, but when I had 5 vicious dogs chasing me it was pretty hard to not take into consideration the problem. Through trial and error, I learned the importance of empathy and human design thinking.
Going into EPG I thought I was a great team worker. Having a twin sister, I constantly have to work with someone to get things accomplished so I practice teamwork on a daily basis. But EPG proved to me that working as a team member is not as easy as I thought it was. Having a team of five people with different personalities, ways of learning, and ways of communicating is very challenging at times. There’s an old proverb that states “It is the same boiling water that softens the potatoes, but hardens the egg.” I now have learned how important it is to recognize that working in a team is hard. No matter how much you want to be right. Sometimes you have to be wrong. In addition, EPG has taught me how important it is to communicate effectively in order for your team to succeed in it’s mission. Whether that may be a presentation, personal interview, team test such as a kayaking race; communication and design thinking is detrimental to being a great team member.
We all have regrets in life. So what are my regrets or mulligans from EPG this summer? If I could go back I would give out my business card more and make more connections. It wasn’t until the end of the summer that I started giving out my business card and started recognizing the importance of connections.
The biggest lesson I learned from the Ice House Course was that as an entrepreneur, we must APPORACH LIFE AS A SERIES OF QUESTIONS TO BE ANSWERED. And through those answers, we can turn a problem into an opportunity.
For example, the online course introduced to us entrepreneur, Keith Kokal who is founder and CEO of Micro Laboratories Inc. At age 16 he recognized problems that could be turned into solutions. He sold broken cars and fixed them for twice the profit that he bought them. The ice house opened my mind to the new possibilities of what can happen when a person approaches life as a series of questions to be answered.
The most significant event I experienced during EPG was learning and interviewing with present-day entrepreneurs. Every entrepreneur had a different story. Whether it was Adam in Damascus, Virginia brewing beer living on his passion and skills or Mike from Mike’s Hike and Bike capitalizing on the fact that Richmond did not offer outdoor sporting equipment. Every entrepreneur taught me that how to turn problems into opportunities. They taught me that it is important to persevere when you have a dream. They taught me that every person, no matter his or her major or rank in life can become an entrepreneur.
As you can see on your table I have placed in front of you a piece of paper. If everyone would please read out the name on the piece of paper. What do we see in common with these names?
Now that we’ve come to an end of EPG, now what? There was this quote was mentioned in the beginning of the Who Owns the Ice House book and as soon as I saw this quote, I thought to myself this is going to be a good book
*Read quote. This quote is one of my favorites because it is a reminder to me of who I am and who I am not. I hate failing at things. Whether it be not getting an A on a test or not winning my tennis match, I suck at accepting failure. But this summer has taught me that I am strong and it is my light and my passions in life that matter not the fear of failure or not succeeding. I have realized this, and because of this realization, I am liberated from my fear of failure and will hopefully grow powerful beyond measure because of the values and concepts I have learned because of EPG.
