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Social Media [2011]


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A presentation for the Distance Forum at the University of Otago. This is has been slightly modified from an original presentation delivered to the staff of the University's Health Sciences Library in September 2011.

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Social Media [2011]

  1. 1. Social Media
  2. 2. 14/11/2011 Sarah Gallagher
  3. 3. Opportunity• This is another living space• Staff / students can opt in• It’s about showing that we know about this stuff• We should be there if they need us• It’s about bringing people together across distance• Injection of fun14/11/2011 Sarah Gallagher
  4. 4. What do we need to consider?Purpose:To actively engage with students and staff ofHealth Sciences in social spaces online.Goals:• Build relationships with people who may not otherwise engage with the library (e.g. Distance students, mature students …).• Engage with people around campus, and the world, that we currently have relationships with.• Use this as a means of marketing/promoting our resources and services.• Use these tools and spaces as a means of up-skilling staff (library, academic and general).14/11/2011 Sarah Gallagher
  5. 5. But, what do we say?• What do they need to know?• What do we want them to know?• What have we got that they need (resources and services)• Does HOW we get this message across REALLY MATTER?• What’s important is WHAT we say and HOW we say it.14/11/2011 Sarah Gallagher
  6. 6. Growth of social mediaSource : [Aug 2011]14/11/2011 Sarah Gallagher
  7. 7. It’s HOW big?Source : [Aug 2011]14/11/2011 Sarah Gallagher
  8. 8. School of Pharmacy14/11/2011 Sarah Gallagher
  9. 9. Interacting14/11/2011 Sarah Gallagher
  10. 10. WML on Facebook14/11/2011 Sarah Gallagher
  11. 11. What WML have to say about FB• We certainly get a better student:librarian ratio of followers on Facebook than on Twitter.• While we get the odd piece of feedback we don’t get a whole lot.• One interesting thing to note is when we post a link to something specifically WML related, like the newsletter or databases, we get more clicks from Facebook than from Twitter.Source : Email from Milton Lee 07.09.1114/11/2011 Sarah Gallagher
  12. 12. Interacting with students on Twitter• #OUTweCon• Liaison tool – identified HS PGs followed up• Info sharing• Networking and connecting Online & In Real Life [IRL]14/11/2011 Sarah Gallagher
  13. 13. Frontiers of Health Ed at Otago• Source : Otago Bulletin 9 September 2011 p.11 3980.pdf14/11/2011 Sarah Gallagher
  14. 14. @HealthSciLib14/11/2011 Sarah Gallagher
  15. 15. @Healthscilib - mentions14/11/2011 Sarah Gallagher
  16. 16. Which does what?• Facebook = likely to be found by students (their demographic) – info on services / resources/ comms w users• Twitter = networking, info sharing, other disciplines, schools, departments, news, share info on services / resources / comms w users• Blog = what library staff are interested in, more detail, higher value, greater detailed descriptions of resources and services – link to Twitter and FB14/11/2011 Sarah Gallagher
  17. 17. Social Media Use US Companies New ZealandSource : [Aug 2011] Source: [Nov 2011]14/11/2011 Sarah Gallagher
  18. 18. Netiquette• Be mindful of your online reputation• Be polite and respectful• Be warm and engaging (write with a smile)• If you make a mistake, apologies as soon as you can• Keep your discussion and links to information on topic• Before your RT or pass on information, check it / evaluate it14/11/2011 Sarah Gallagher
  19. 19. Some things to check out• ALIA 2011 : use of SM• ECAR National Study of Undergraduate Students and Information Technology, 2011 Report• How to protect your Online Reputation? protect-your-online-reputation/• Mobile Year in review• #OUTweCon Proceedings outwecon• Semantic Digital Libraries• Social Media Statistics in NZ [Nov 2011]• SM best practice• State of the Media : Social Media Report Q3 / Neilson• Students Push Their Facebook Use Further Into Course Work academics/33947• UTS library Reinventing IL instruction … information-literacy-instruction-through-experimentation-and-play• Web 3.0 catch it if you can Sarah Gallagher
  20. 20. CreditsSocial Media Dynamics graphic [Nov 2011] insurance image [Nov 2011] of the University of Otago used withpermission and sourced from Twitter avatar is from Comically Vintagehttp://comicallyvintage.tumblr.com14/11/2011 Sarah Gallagher
  21. 21. Sarah GallagherAcademic Liaison LibrarianHealth SciencesLibrary, University of Sarah Gallagher