Final portfolio.hellere.epg2015
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This presentation is meant to reveal the insights I have gained from: coursework, research, and fieldwork throughout my summer with the Entrepreneurship for the Public Good Program at Berea College, Berea, Kentucky.
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- 1. The Summer I Became a Rock- Climbing/Trail Town/Social Media Expert This presentation is meant to reveal the insights I have gained from: coursework, research, and fieldwork throughout my summer with the Entrepreneurship for the Public Good Program at Berea College, Berea, Kentucky July 1, 2015 Cohort 12 Sophomore, Nursing Major, from Maysville, Kentucky: Elizabeth Heller 7/3/2015 Summer 2015 Elizabeth Heller
- 2. Social Media Expert Interviews 64 52 reviews 9 pages claimed 5 useful votes 55 reviews 2 helpful votes 43 interviews 7 photos 764 likes 75 photos 435 likes Entrepreneurship for the Public Good. Cohort12. Elizabeth Heller. “Personal Observations. Berea, KY. 1 July, 2015. 7/3/2015 Summer 2015 Elizabeth Heller
- 3. “Help people help themselves rather than give them charity.”- Will Bowling Source: Salstrom, Paul. Appalachia’s Path to Dependency: Rethinking a Region’s Economic History, 1730-1940. Lexington, KY: U of Kentucky, 1994. npg. Print. Source: Will, Bowling. Interview. 20 June, 2015. 7/3/2015 Summer 2015 Elizabeth Heller
- 4. The Second Significant New Insight I Gained about the Appalachian Region Source: Berry, Chad. “Appalachia.” Presentation. Loyal Jones Appalachian Center. Stephen Hall, Berea, KY. 21 May, 2015. Source: Salstrom, Paul. Appalachia’s Path to Dependency: Rethinking a Region’s Economic History, 1730-1940. Lexington, KY: U of Kentucky, 1994. npg. Print. 7/3/2015 Summer 2015 Elizabeth Heller
- 5. Ten Key Concepts 1. Barter/Creeper Phenomenon 2. The Art of Social Media 3. Head + Heart=Hustle 4. Branding 5. Redefining Entrepreneurship 6. Perseverance 7. How to Make a Change 8. Internal Locust of Control 9. Curse of Knowledge 10.Use Your Past to Build Your Future Entrepreneurship for the Public Good. Cohort12. Elizabeth Heller. “Personal Observations.” Berea, KY. 1 July, 2015. 7/3/2015 Summer 2015 Elizabeth Heller
- 6. 1. Use Your Past to Build Your Future Galinsky, L, K. Nuxoll, L. Armstrong, D. Ulman, G. Cananda, and T. Deifell. Work on Purpose. New York: Echoing Green, 2011. Print. 7/3/2015 Summer 2015 Elizabeth Heller
- 7. 2. Branding Entrepreneurship for the Public Good. Cohort12. Elizabeth Heller. “Personal Observations. Berea, KY. 1 July, 2015. 7/3/2015 Summer 2015 Elizabeth Heller
- 8. 3. How to Make a Change Source: Heath, C, and D. Heath. Switch: How to Change Things When Change is Hard. New York: Broadway Books, 2010. Print. 7/3/2015 Summer 2015 Elizabeth Heller
- 9. Six EPG Abilities 1. Uncertainty and ambiguity 2. Exploring values and ethical structures 3. Facilitating groups 4. Recognizing opportunities 5. Mobilizing resources 6. Advocating change Entrepreneurship for the Public Good. Cohort12. Elizabeth Heller. “Personal Observations. Berea, KY. 1 July, 2015. 7/3/2015 Summer 2015 Elizabeth Heller
- 10. 1. Recognizing Opportunities Entrepreneurship for the Public Good. Cohort12. Elizabeth Heller. “Personal Observations. Berea, KY. 1 July, 2015. 7/3/2015 Summer 2015 Elizabeth Heller
- 11. 2. Facilitating Groups Entrepreneurship for the Public Good. Cohort12. Elizabeth Heller. “Personal Observations. Berea, KY. 1 July, 2015. 7/3/2015 Summer 2015 Elizabeth Heller
- 12. 3. Uncertainty and Ambiguity Entrepreneurship for the Public Good. Cohort12. Elizabeth Heller. “Personal Observations. Berea, KY. 1 July, 2015. 7/3/2015 Summer 2015 Elizabeth Heller
- 13. Learning Gained 7/3/2015 Summer 2015 Elizabeth Heller
- 14. Adapting with 7/3/2015 Summer 2015 Elizabeth Heller
- 15. Edison Learning Style Entrepreneurship for the Public Good. Cohort12. Elizabeth Heller. “Personal Observations.” Berea, KY. 1 July, 2015. “Just keep biking, just keep biking..” 7/3/2015 Summer 2015 Elizabeth Heller
- 16. Having the Mindset of an Adventure Tourist Entrepreneurship for the Public Good. Cohort12. Elizabeth Heller. “Personal Observations.” Berea, KY. 1 July, 2015. 7/3/2015 Summer 2015 Elizabeth Heller
- 17. Personal Hunches 7/3/2015 Summer 2015 Elizabeth Heller
- 18. Civic Leadership Learning Entrepreneurship for the Public Good. Cohort12. Elizabeth Heller. “Personal Observations. Berea, KY. 1 July, 2015. 7/3/2015 Summer 2015 Elizabeth Heller
- 19. Civic Leadership Learning- Empathy Indian Fort Trail Anglin Falls Trail Entrepreneurship for the Public Good. Cohort12. Elizabeth Heller. “Personal Observations. Berea, KY. 1 July, 2015. 7/3/2015 Summer 2015 Elizabeth Heller
- 20. "Kentucky Trail Town - Livingston." Kentucky Trail Town - Livingston. N.p., n.d. Web. 01 July 2015. 7/3/2015 Summer 2015 Elizabeth Heller
- 21. Elizabeth Heller • Mrs. Crawford • Office Staff • Berea Students • Gallery Visitors • Answer phones • Monitor security cameras • Make work schedules • Calculate Payroll • Manage students • Government • Berea College • Keep artwork secure • Promote Art Dept. • Adjust Freshmen • Ensure cleanliness of Art Dept. • Face-face labor meetings • Email • Text • Phone calls • Berea Patrons • Visitors • Students • 15 hours per week • Stress • Office skills • Responsibility • Leadership • Paycheck Source: Tim, Clark. Osterwalder, Alexander. Pigneur, Yves. Business Model You. Wiley. June 20, 2015. 7/3/2015 Summer 2015 Elizabeth Heller
- 22. Personal Growth as Entrepreneurial Leader Entrepreneurship for the Public Good. Cohort12. Elizabeth Heller. “Personal Observations.” Berea, KY. 1 July, 2015. 7/3/2015 Summer 2015 Elizabeth Heller
- 23. Value of Design Thinking Entrepreneurship for the Public Good. Cohort12. Elizabeth Heller. “Personal Observations.” Berea, KY. 1 July, 2015. 7/3/2015 Summer 2015 Elizabeth Heller
- 24. My Mulligan 7/3/2015 Summer 2015 Elizabeth Heller
- 25. Insights from Who Owns the Ice House Source: Taulbert, Clifton and Gary G. Schoeniger. Who Own the Ice House?: Eight Life Lessons From an Unlikely Entrepreneur. Publisher: ELI Press, LLC.7/3/2015 Summer 2015 Elizabeth Heller
- 26. Most Significant Event: Building Relationships Entrepreneurship for the Public Good. Cohort12. Elizabeth Heller. “Personal Observations. Berea, KY. 1 July, 2015. 7/3/2015 Summer 2015 Elizabeth Heller
- 27. Now What? 7/3/2015 Summer 2015 Elizabeth Heller
- 28. Works Cited • Taulbert, Clifton and Gary G. Schoeniger. Who Own the Ice House?: Eight Life Lessons From an Unlikely Entrepreneur. Publisher: ELI Press, LLC. • Galinsky, L, K. Nuxoll, L. Armstrong, D. Ulman, G. Cananda, and T. Deifell. Work on Purpose. New York: Echoing Green, 2011. Print. • Salstrom, Paul. Appalachia’s Path to Dependency: Rethinking a Region’s Economic History, 1730-1940. Lexington, KY: U of Kentucky, 1994. ng. Print. • Berry, Chad. “Appalachia.” Presentation. Loyal Jones Appalachian Center. Stephen Hall, Berea, KY. 21 May, 2015. • Tim, Clark. Osterwalder, Alexander. Pigneur, Yves. Business Model You. Wiley. June 20, 2015. • "Kentucky Trail Town - Livingston." Kentucky Trail Town - Livingston. N.p., n.d. Web. 01 July 2015. • Entrepreneurship for the Public Good. Cohort12. Elizabeth Heller. “Personal Observations. Berea, KY. 1 July, 2015. 7/3/2015 Summer 2015 Elizabeth Heller
Editor's Notes
- Hello my name is Elizabeth Heller, I am a sophomore, a nursing major, and am from Maysville, KY. This summer I was able to gain an understanding about trail towns, the art of social media, and adventure tourism activities such as rock-climbing.
- By reading Guy Kawasaki’s book the Art of Social Media, I was able to begin mastering social media tools such as Yelp, TripAdvisor, Facebook, and Instagram and ended up with an overall Klout score of 64. Through Facebook and Instagram I highlighted adventures and accomplishments throughout the experience. Through tools like Yelp and TripAdvisor I reviewed local businesses and attractions throughout Eastern Kentucky.
- By promoting local businesses on TripAdvisor and Yelp I was able to gain my first significant new insight about the Appalachian Region. This insight was sparked by a remark that my team member, Will Bowling said when he was speaking of the struggles faced from his hometown, Will said that people who want to aid Appalachia should, “Help people help themselves rather than give them charity.” (Bowling, Will.) Owsley County, like many other coal towns throughout Eastern, KY is struggling to provide jobs to a disappearing coal industry. This lack of coal mining jobs was highlighted in the book Appalachian Dependency by Paul Salstrom. Salstrom says that, “In 1920 the mines of West Virginia and Kentucky supplied only 23% of the country’s coal, but in 1927 the supply rose to 41%. However, as the 20th century continues, the number of coal mining jobs throughout Appalachia declined by 70% percent from 59,000 miners to 46,000” (Salstrom, Paul.) So how can people who want to aid Appalachia do so without giving out handouts? When I thought on this question I realized that EPG has already come up with an answer. When we travel throughout Eastern Kentucky we are not going into local communities and giving any handouts. Instead, we are purchasing goods from local businesses and attractions, and then we are publicizing and promoting to the world through social media the quality of our experiences. This is not charity, rather it is helping people help themselves.
- The second significant new insight I gained about the Appalachian Region is that culture changes slowly, but economics change dramatically. I gained this insight as a result of a presentation that Dean of Berea College, Chad Berry presented to my cohort at the beginning of the summer. When Dr. Berry spoke he gave our cohort a scenario of a few different generations of settlers. Generation after generation of travelers continued to use the culture of their ancestors. Dr. Berry explained that this fixed mindset is dragged out from generation to generation until subsistence farming is no longer enough for Appalachian families to survive on (Berry, Chad.)
- Because of this fixed mindset, in order to change the economic development of Appalachia we must influence the entrepreneurial mindset of Appalachians. That brings me to the ten key concepts I learned throughout my EPG experience which helped influence my entrepreneurial mindset.
- The first concept I want to highlight is demonstrated in the book Work on Purpose by authors Kelly Nuxoll and Lara Galinsky. Nuxoll and Galinsky indicated that the childhood memories of Andrew, Cheryl, Mardie, Mark, and Socheata helped shaped their lives forever (Galinsky, L K. Nuxoll). Along the summer journey, my cohort went to Damascus Virginia to test out the Virginia Creeper Trail. During our stay we met with a restaurant owner, Joel Jerkins. Like the people mentioned in Work on Purpose, Joel used his past to build his future. Joel explained how he began cooking from a very young age alongside his grandmother in her kitchen. His passion for cooking and his entrepreneurial mindset led him to own multiple budding businesses.
- The second key concept I learned in my EPG experience is branding. Before coming to EPG I had some concept of what branding was, however the book Who Owns the Icehouse by Clifton L. Taulbert and Gary Schoeniger clearly defined what branding is. According to the Clifton, a brand is a reputation. In the book it explains that this reputation is build in various ways. One of the major aspects of a reputation is reliability (Clifton, Taulbert). I saw an example of this reliability demonstrated by a local business owner, Alfredo Escobar. Mr. Escobar owns a tshirt shop in Berea called Good Impressions. When I got a tour of his shop and interviewed him he said that his customers rely on his reliability. For example, Mr. Escobar has many workers that make his tshirts. However, before he gives his customers their orders he personally looks over each tshirt to ensure its quality. This demonstration on Mr. Escobar‘s behalf has branded not only his shop, but also him.
- The third concept that emerged to me throughout this experience was How to Make a Change. This concept has presented itself to me hundreds of times throughout my life. However, by reading the book Switch by Heath and Heath, I began to clearly see how to make a change. In this book the authors give the analogy for the two sides of one’s brain: the emotional and rational side. Heath and Heath explained that the emotional side of the brain is one’s elephant and the rational side is the rider. They explained that in order to make a change one has to direct not only the rider, but also the elephant (Heath, C.) An entrepreneur I met who was able to direct both of these sides of the brain was the mayor of the trail town Livingston, Ky, Jason Medley. Jason saw the potential that Livingston offered so he volunteered as mayor and started to direct the community’s riders and elephant. Because of this direction Livingston’s future is now looking as promising as ever as it stands out as one of few trail towns in Kentucky.
- On top of those ten key concepts I learned. I also was able to practice the six abilities of EPG. The three abilities I gained from my experience were recognizing opportunities, facilitating groups, and uncertainty and ambiguity.
- An example where I learned the ability to recognize opportunities was traveling through the Boone Trace Trail- Even though I became frustrated many times throughout the search for markers I continued on because I recognized that there were opportunities within the trail. Although this opportunity has not yet been fully capitalized on by Kentucky, people like Dr. John Fox and EPG Students are helping its development. My EPG cohort helped in two ways: we co-piloted the trail using our novice perspectives after identifying each marker we put them up on TripAdvisor to bring more awareness about the Boone Trace. This learning matters to me because.. Usually opportunities are easy to identify. However, by using the mindset of an entrepreneur I can recognize there is value in getting lost for 2 hours in the middle of nowhere.
- Throughout the summer I have had the opportunity to facilitate groups. In the beginning I was not even aware that I was facilitating groups. However, by reading and learning more about group facilitation I realized that I had gained this ability through EPG. I first encountered this ability in the classroom setting as my group and I worked together. Learning from the techniques that Dr. Hackbert taught, I was able to learn how to write an agenda, put the agenda into action in an efficient way, and complete the tasks using all the strengths of my team members. I formally facilitated a group as I led conversations with the Department of Agriculture And the Arts Council of KY.
- The third ability I gained through my experience at EPG was embracing uncertainty and ambiguity. (pg 53) In the book Switch by brothers Chip and Dan Heath they discuss how change can bring about uncertainty ambiguity if not approached correctly. Instead of simply seeing a change and letting the details work themselves out, Heath and Heath say that “the hardest part of change is precisely in the details.” To be ambiguous during times of change is a recipe for disaster. In order to successfully bring about change one must translate the ambiguous goals into concrete behaviors. (Pg. 54) In my experiences this summer I used uncertainty and ambiguity to motivate me to make a change instead of let it hold me back like I have done in the past. For example, I like most of you have a fear of failing. I am the type of person who only likes to start jobs I know I can finish so when I was presented with the daunting task of completing the black diamond I had to embrace the uncertainty that I might not be strong enough and instead let that motivate me.
- 1.Ability to seek and utilize feedback from peers- EX: evaluations from team members With almost every assignment I turn in my professors give me feedback. However, with the fast-paced college environment I never get feedback on my work from my peers. Throughout EPG I have been pleased to have been given advice as well as criticism from my teammates and cohort members. Their feedback is often times more valuable than a professor’s because we are all on the same level trying to reach the same goals.
- Ex: interviews with business owners to determine income I was raised to not speak about money or ask how much income someone made. However, this summer I have had to go against my mother’s wishes. Throughout multiple interviews I was able to find out the revenue of a couple of owners’ businesses. Learning which questions to ask when was a process of trial and error that I am still working on.
- Throughout my life I have been tested to see what style I learn the best from. I have always gotten Kinesthetic or hands-on learning but never really got to experience this type of learning in the classroom. What I loved about EPG is that I was able to put my learning into action by traveling throughout Eastern KY. I was able to work to the best of my ability because of the various types of learning such as the one demonstrated above: active, experimentation.
- Before doing EPG I had never really thought of myself as an adventure tourist. Sure I had gone hiking, biking, and canoeing on trips before-- However, throughout my experiences this summer I have been able to understand the meaning and mindset behind Adventure Tourists. For example when in Damascus, Virginia my cohort and I encountered 5 transamerican cyclists (Wouter, Seppe, Yoggie, Foodie, and Birdie.) Each of these cyclists had unique stories on how they ended up biking throughout America. However, they all shared the same mindset in order to complete their journey across the country. By using empathy to put myself in the cyclists’ heads I was able to see what they need and want all this journey. The importance of recognizing these adventure tourists’ needs comes down to the fact that they are spending money. Although each cyclist had a different budget, they all included enough money so that they could survive pretty comfortably. This matters because by looking through their mindsets Berea and other towns that are stopping points along the transamerican bike route can get the optimal amount of money from cyclists like them by catering to their unique needs.
- One realization I came across this summer is that an entrepreneur’s goal should not be to make money. For example, co-founder of Apple, Steve Jobs said, “Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products. We trust as a consequence of that, people will like them, and as another consequence, we will make some money.” (http://howtomakemyblog.com/steve-jobs-infographic/) To me entrepreneurial leadership is not about owning a business and making great amounts of money. It is not a man in an expensive suit bossing people around from a big office in a skyscraper. It is a mindset. It is about having an idea and seizing opportunities that come along to change this idea into an action.
- My teammates and I were trying to develop economies in Eastern Kentucky by testing and marketing their natural assets. We did this because we see the value that these counties have to offer and want to exploit this to adventure tourists from all over the world. This matters because bringing more tourists into these struggling parts of Eastern KY could provide jobs and better the overall lifestyle of these counties. We also were trying to complete the Berea trailtown certification process. We did this because by visiting other trailtowns we have seen how positively being a certified trailtown can be to a small community like Berea.
- The ability to empathize was used to provide trails that catered to all types of users. By prototyping the trails my cohort was able to determine if the trails were safe enough to ride/walk/drive along.
- The interest that the public common good should have in this trail town model is that by having a trail town the whole community can be positively affected. According to Livingston Mayor Jason Medley, The county’s work toward receiving a Trail Town certification has brought their community together. http://www.kentuckytourism.com/links/trailtownlivingston.aspx For example, if Berea become a trail town, the certification will guide travelers to not only the trails, but also the food, lodging, campgrounds, museums, entertainment and other services that it has to offer. This means that more money will be able to flow in as a result of the certification. Linked to the interest of the public good is the interest of the individual good. The fact is that county level resources are shrinking in Eastern Kentucky. This means that none of the counties, let alone one person can transform their economic development alone. However, by having a trail town certification, a person, and that person’s county can work hand-in-hand to better not only certain individuals, but the whole community overall.
- Here is my personal business model. I used my actual job at the college for my business model. EXPLAIN.
- Before I began EPG I expected to be put into situations I was uncomfortable in. For example, because my brother had done EPG I knew of the dozens of presentations that came along the journey. I was weary of these presentations because I have a fear of public speaking. However, when it came down to actually speaking in front of others throughout this experience I feel that I have gotten stronger because of my hesitations. Although I expected to have to speak in front of others, I did not expect one of my greatest memories and challenges I have taken away from this summer: to experience rock climbing. This experience tested me mentally and physically. I am an athlete and am used to playing against an opponent. The longer I play against someone the more I start to pick up their strengths..and most importantly their weaknesses so that I can beat them. However, when I rock-climbed my only opponent was myself.
- I experienced the value of design thinking as I was able to look at adventure tourism out from the inside as opposed to looking from the outside in. The value of this is that I was able to do interviews with current adventure tourists and experience capsizing in a canoe race rather than hearing a story about someone else doing this experience.
- Throughout the summer I really enjoyed learning about new tools such as TripAdvisor and Yelp. However, I wished I had taken advantage of more social media websites such as Pinterest. I have used this platform in the past for recreation. However, I have not used it for developing my research. Because I was so focused on Yelp and TripAdvisor I did not take advantage of Pinterest and other websites that offer great tools to aid in promoting small business and attractions.
- An insight I gained from the main character of Who Owns the Ice House, Uncle Cleve is that limitations are self-imposed. I mentioned earlier that I was afraid of public speaking, this limitation has held me back many times from doing presentations or even something as simple as raising my hand in class. In fact when I was in grade school whenever I knew the answer instead of raising my hand, I would write the answer down on a piece of paper. This fear is in my head and I realize that. In the story, Uncle Cleve did not let the limitations of being an African American man in a predominantly Caucasian community stop him from owning multiple businesses. Instead of thinking of the “what-if” scenarios he said “why not.”
- As I reflect back on my journey this summer the key experience for me was realizing how important building relationships are to succeeding in life. A small example of this importance was demonstrated in the first few weeks of the experience as my team had to come together and work on our first presentation. At first, we had to spend a large amount of time delegating tasks for each member of the team because we were unsure of how we worked. However, as time went on and our relationships with each other grew, when we were assigned a group project we knew exactly what each member should do because we had built relationships with one another. Another example of the importance of building relationships was demonstrated when Adam Walker from BC&T came to our merchant meeting for the trail town presentation. Although Adam is a merchant who should be interested having a trail town in Berea, it was obvious that he was there out of respect of Dr. Hackbert. Dr. Hackbert has had a long term relationship with Adam, and more specifically with Adam’s coffee shop BC&T. This relationship that was formed over hundreds of cups of coffee is an example of mutual respect and why building relationships matter.
- What’s my next plan?? As a suggestion of Dr. Hackbert I may join the debate team to challenge myself more because I want to continue to grow.