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NYAVA Workshop: Transformative Storytelling

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From Data to Delivery
ABC & the Elephant
NYU, November 2015

Published in: Design
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NYAVA Workshop: Transformative Storytelling

  1. 1. Lee-Sean Huang / ls@foossa.com / @leesean Transformative Storytelling From Data to Delivery ABC & the Elephant New York Association for Volunteer Administration Lee-Sean Huang - ls@foossa.com November 2015 FOOSSA @foossa_com / @leesean
  2. 2. 2 Lee-Sean Huang / ls@foossa.com / @leesean Lee Sean @leeseanFOOSSA @foossa_com / @leesean
  3. 3. @leeseanFOOSSA Foossa is a community-centered design and strategy consultancy @foossa_com / @leesean
  4. 4. @leeseanFOOSSA Why are you here today? Why are you here today? Why are you here today? Why are you here today? Why are you here today? @foossa_com / @leesean
  5. 5. WHAT? Lee-Sean Huang / ls@foossa.com / @leeseanFOOSSA HOW? WHY? @foossa_com / @leesean
  6. 6. WHY STORYTELLING? @leeseanFOOSSA @foossa_com / @leesean
  7. 7. @leeseanFOOSSA “The #1 business skills for the next 5 years” https://www.linkedin.com/pulse/20130802112108-7374576-this-will-be-the-1-business-skill-of-the-next-5-years - LinkedIn “A strategic tool with ‘irresistible power’” https://hbr.org/2014/03/the-irresistible-power-of-storytelling-as-a-strategic-business-tool/ - Harvard Business Review “The major business lesson of 2014” http://www.entrepreneur.com/article/239142 - Entrepreneur Magazine FOOSSA @foossa_com / @leesean
  8. 8. Stories help us make sense of the world help us define our identity help us connect with each other are the building blocks of culture {http://www.psychologytoday.com/collections/201106/the-power-stories/direct-hit Lee-Sean Huang / ls@foossa.com / @leeseanFOOSSA @foossa_com / @leesean
  9. 9. http://www.journeyofhearts.org/kirstimd/tellstory.htmLee-Sean Huang / ls@foossa.com / @leesean Clay Shirky http://www.youtube.com/watch?v=IyeihMTB2mE feature=share t=19m35s “Stories organize our sense of reality. Stories are how we process facts. Stories are like food we consume that helps us turn into who we are.” @leeseanFOOSSAFOOSSA @foossa_com / @leesean
  10. 10. Dr. Kirsti A. Dyer http://www.journeyofhearts.org/kirstimd/tellstory.htm “Storytelling is a part of life, intrinsic to most cultures. They help people make sense of the world--life's experiences, dilemmas and hardships. Stories can educate, inspire and build rapport. They are a means of communicating, recreating, and helping preserve cultures by translating memories into a more concrete manner that can be handed down verbally or in written form. Telling the story can provide the opportunity to gain a deeper understanding of one's experiences and oneself. “ http://www.psychologytoday.com/collections/201106/the-power-stories/direct-hit Lee-Sean Huang / ls@foossa.com / @leesean http://www.journeyofhearts.org/kirstimd/tellstory.htm @leeseanFOOSSAFOOSSA @foossa_com / @leesean
  11. 11. @leeseanFOOSSA “Storytelling comes naturally to humans, but since we live in an unnatural world, we sometimes need a little help doing what we’d naturally do.” - Dan Harmon, Writer FOOSSA @foossa_com / @leesean
  12. 12. @leeseanFOOSSA What is the story behind an artifact you have? Jewelry, clothing, photo, item in pocket/purse, etc. @foossa_com / @leesean
  13. 13. FROM DATA TO DELIVERY @leeseanFOOSSA @foossa_com / @leesean
  14. 14. What is the difference between data/information and a story?
  15. 15. When was the last time you experienced a transformative story?
  16. 16. What makes a story transformative?
  17. 17. How do we bridge the gap between empathy and action?
  18. 18. Stories have: Characters Structure Metaphor/Symbolism Lee-Sean Huang / ls@foossa.com / @leeseanFOOSSA @foossa_com / @leesean
  19. 19. Stories have: Characters Structure Metaphor/Symbolism Lee-Sean Huang / ls@foossa.com / @leeseanFOOSSA @foossa_com / @leesean
  20. 20. Lee-Sean Huang / ls@foossa.com / @leeseanFOOSSA @foossa_com / @leesean
  21. 21. Lee-Sean Huang / ls@foossa.com / @leeseanFOOSSA @foossa_com / @leesean
  22. 22. Lee-Sean Huang / ls@foossa.com / @leeseanFOOSSA @foossa_com / @leesean
  23. 23. Lee-Sean Huang / ls@foossa.com / @leeseanFOOSSA @foossa_com / @leesean
  24. 24. @leeseanFOOSSA The Pop-Up Activist of the Lower East Side MILES Founder Eric Ho in the New York Times
  25. 25. Stories have: Characters Structure Metaphor/Symbolism Lee-Sean Huang / ls@foossa.com / @leeseanFOOSSA @foossa_com / @leesean
  26. 26. 1 strong start 2 emotional climax 3 desired outcome
  27. 27. Stories have: Characters Structure Metaphor/Symbolism Lee-Sean Huang / ls@foossa.com / @leeseanFOOSSA @foossa_com / @leesean
  28. 28. ‘If a picture is worth a thousand words, then a metaphor is worth a thousand pictures’ - Daniel Pink
  29. 29. Lee-Sean Huang / ls@foossa.com / @leeseanFOOSSA @foossa_com / @leesean
  30. 30. Lee-Sean Huang / ls@foossa.com / @leeseanFOOSSA @foossa_com / @leesean
  31. 31. NYC produces 12,000 tons of trash every day
  32. 32. NYC produces enough trash to fill the Empire State Building every day
  33. 33. TRANSFORMATIVE STORIES have a Call-to-Action FOOSSA @foossa_com / @leesean
  34. 34. ABC + Impact @leeseanFOOSSA @foossa_com / @leesean
  35. 35. Lee-Sean Huang / ls@foossa.com / @leesean@leeseanFOOSSA @foossa_com / @leesean ContentFramework Action - Benefits - Champions
  36. 36. Lee-Sean Huang / ls@foossa.com / @leesean@leeseanFOOSSA @foossa_com / @leesean Action - Benefits - Champions Your mission in action
  37. 37. Lee-Sean Huang / ls@foossa.com / @leesean@leeseanFOOSSA @foossa_com / @leesean Action - Benefits - Champions Who benefits from your mission?
  38. 38. Lee-Sean Huang / ls@foossa.com / @leesean@leeseanFOOSSA @foossa_com / @leesean Action - Benefits - Champions Who makes your work happen?
  39. 39. Lee-Sean Huang / ls@foossa.com / @leesean@leeseanFOOSSA @foossa_com / @leesean + Impact Call to Action: how can we help? Provide a full capoeira uniform for a student on scholarship $50 Sponsor capoeira classes for a month for a student on scholarship $100 Sponsor capoeira classes for a semester for a student on scholarship $500 Provide capoeira classes for a school year for a student on scholarship $1,000 Enable 2 teaching artists to provide 1 semester of classes at a school $10,000 Underwrite 2 teaching artists to provide 1 year of classes at a school $25,000
  40. 40. THE ELEPHANT @leeseanFOOSSA @foossa_com / @leesean
  41. 41. RWANDA 1994
  42. 42. 43
  43. 43. 44 500K-1 million people killed
  44. 44. 45 500K-1 million people killed Population of San Francisco
  45. 45. 2014
  46. 46. How do we turn profound emotional experiences into action?
  47. 47. 51
  48. 48. 52
  49. 49. 55
  50. 50. EMPATHIC
 FEELING COMPASSIONATE
 ACTION BURNOUT
 RISK SHUTDOWN
 RISK
  51. 51. 57 INZOVU CURVE 1.0 Structure
  52. 52. The Inzovu Curve maps a prototypical journey of a person going through the transformative experience of a museum reaching a state of motivation and action.
  53. 53. 59 INZOVU = ELEPHANT
  54. 54. INZOVU CURVE 2.0 ACTIONHOPEPAINPREPARATION EMPATHY COMPASSION HERO BURNOUT / SHUTDOWN REFLECTION
  55. 55. MAPPING THE JOURNEY TO ACTION PAIN PAIN ACTION
  56. 56. MAPPING THE JOURNEY TO ACTION PAIN PAIN ACTION At the beginning there’s a neutral state before being slowly introduced to the context. If the beginning is too brutal, people could feel disoriented and unable to establish an emotional connection.
  57. 57. MAPPING THE JOURNEY TO ACTION PAIN PAIN ACTION A genocide memorial is meant to trigger a profound personal reaction. This is a moment of suffering and creates a strong emotional connection to what happened. At the beginning there’s a neutral state before being slowly introduced to the context. If the beginning is too brutal, people could feel disoriented and unable to establish an emotional connection.
  58. 58. MAPPING THE JOURNEY TO ACTION PAIN PAIN ACTION A genocide memorial is meant to trigger a profound personal reaction. This is a moment of suffering and creates a strong emotional connection to what happened. At the beginning there’s a neutral state before being slowly introduced to the context. If the beginning is too brutal, people could feel disoriented and unable to establish an emotional connection. This moment should happen multiple times during the experience itself. It’s meant as a way to decompress for sensible people, and a space to think for everyone.
  59. 59. MAPPING THE JOURNEY TO ACTION PAIN PAIN ACTION A genocide memorial is meant to trigger a profound personal reaction. This is a moment of suffering and creates a strong emotional connection to what happened. At the beginning there’s a neutral state before being slowly introduced to the context. If the beginning is too brutal, people could feel disoriented and unable to establish an emotional connection. This moment should happen multiple times during the experience itself. It’s meant as a way to decompress for sensible people, and a space to think for everyone. While genocides are terrible events, there are always heroes that shine through. These people are often highly relatable because are normal people that do positive acts.
  60. 60. MAPPING THE JOURNEY TO ACTION PAIN PAIN ACTION A genocide memorial is meant to trigger a profound personal reaction. This is a moment of suffering and creates a strong emotional connection to what happened. While it’s difficult to generate action in each and every person, this moment is made possible by the ones before. Hope gives examples to follow and show how others acted positively. At the beginning there’s a neutral state before being slowly introduced to the context. If the beginning is too brutal, people could feel disoriented and unable to establish an emotional connection. This moment should happen multiple times during the experience itself. It’s meant as a way to decompress for sensible people, and a space to think for everyone. While genocides are terrible events, there are always heroes that shine through. These people are often highly relatable because are normal people that do positive acts.
  61. 61. 2015
  62. 62. 68 How do you want visitors to tell your story? WE ASKED GENOCIDE SURVIVORS AND AEGIS / KGM STAFF
  63. 63. 69 “The people of Rwanda died 
 but the struggle for the spirit 
 of a dignified and peaceful country is now promoted, sustained, encouraged.” SURVIVOR
  64. 64. “Beauty from ashes.” KGM STAFF
  65. 65. 71 How can the memorial experience be improved? WE ASKED GENOCIDE SURVIVORS AND AEGIS / KGM STAFF
  66. 66. “This is a place of teaching peace.” KGM STAFF
  67. 67. “We need a quiet space for survivors to reflect and write messages.” SURVIVOR
  68. 68. 74 KGM IS HOME. Metaphor
  69. 69. IDEAS FOR SURVIVORS, VISITORS AND AEGIS/KGM
  70. 70. PAVILION & REFLECTION GARDEN Give Survivors a dedicated place for remembrance and reflection. A private space for fellowship and a place to share messages of hope and love.
  71. 71. COUNSELING & SUPPORT SYSTEM AND INTEGRATED FACILITIES The Counseling Support Program will provide Survivors with much needed services and facilities necessary for continued recovery and guidance.
  72. 72. REST POD A private space that provides grief recovery, comfort and respite for those Survivors overcome by the emotional strains of their visit.
  73. 73. SCHOOL OF PEACEBUILDING How might KGM serve as a place for training future multidisciplinary peacebuilders?
  74. 74. EXPERIMENTS $
  75. 75. EXPERIMENTS ANATOMY OF AN EXPERIMENT EVOLVING THE KGM EXPERIENCE 81 1. HYPOTHESIS • A hypothesis is a question and a possible idea for solving that question. • “What if we changed X to improve Y?” 2. TEST • What are metrics for success? • Test the hypothesis for a set period of time. One week, one month. • Observe what happens and gather data. 3. EVALUATE • What worked? What didn’t? • What should we start doing? • What should we continuing doing? • What should we stop doing? 4. ITERATE • How can we refine the hypothesis? • What happens if we try something different?
  76. 76. VIDEO INTRODUCTION
  77. 77. WITNESSES
  78. 78. NEW DONATION GUIDE $
  79. 79. OPEN ON THE PLANE
  80. 80. Dear Friend, We are all angered by what happened in Rwanda, but we can channel our energy into action and prevent it from ever happening again. Be heroic. Help save lives by taking action. Injustice happens around the world. The Central African Republic has been descending into ethno-religious violence, with thousands of people fleeing their homes. The UN is warning that the country is at high risk of genocide. Learn how you can raise awareness about this issue. Volunteer to spread the word in your community, on campus, or at events. Be a partner. Pledge your support and helps us fund our life sustaining social programs, youth and teacher education programs and commemoration work. Our youth programs teach the new generation about Rwanda’s history and how to move forward in peace and unity. Be a resident artist. Create work to tell the story of Rwanda through artistic expression. Visit our website at www.globalumuganda.com/toolkit to learn more. Together we can build and sustain peace. Amahoro, The Aegis Trust team
  81. 81. inzovucurve.org kgm.rw uxforgood.com ls@foossa.com @leeseanFOOSSA @foossa_com / @leesean
  82. 82. REVIEW @leeseanFOOSSA @foossa_com / @leesean
  83. 83. What is the difference between data/information and a story?
  84. 84. When was the last time you experienced a transformative story?
  85. 85. What makes a story transformative?
  86. 86. How do we bridge the gap between empathy and action?
  87. 87. Stories have: Characters Structure Metaphor/Symbolism Lee-Sean Huang / ls@foossa.com / @leeseanFOOSSA @foossa_com / @leesean
  88. 88. Lee-Sean Huang / ls@foossa.com / @leesean Transformative Storytelling From Data to Delivery ABC & the Elephant New York Association for Volunteer Administration Lee-Sean Huang - ls@foossa.com November 2015 FOOSSA @foossa_com / @leesean

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