1. Lee-Sean Huang / ls@foossa.com / @leesean
The ABC’s & 123's of
Social Media Storytelling
Foundation Center New York, November 2015
Lee-Sean Huang - ls@foossa.com
FOOSSA @foossa_com / @leesean

2. WWHW
@leeseanFOOSSA @foossa_com / @leesean

3. @leeseanFOOSSA @foossa_com / @leesean
What?
Why?
How?
Who?

4. Lee-Sean Huang / ls@foossa.com / @leesean@leeseanFOOSSA @foossa_com / @leesean
Tell us about your awesome project!
(What? Why?)
How will you use the money?
Tell us a little about yourself (Who?)
WWHW
AwesomeFoundation.org

5. ICEE
@leeseanFOOSSA @foossa_com / @leesean

6. @leeseanFOOSSA
Inspire
Connect
Entertain
Educate
via Tony Hsieh of Zappos
@foossa_com / @leesean

7. ABC + Impact
@leeseanFOOSSA @foossa_com / @leesean

8. Lee-Sean Huang / ls@foossa.com / @leesean@leeseanFOOSSA @foossa_com / @leesean
ContentFramework
Action - Benefits - Champions

9. Lee-Sean Huang / ls@foossa.com / @leesean@leeseanFOOSSA @foossa_com / @leesean
Action - Benefits - Champions
Your mission in action

10. Lee-Sean Huang / ls@foossa.com / @leesean@leeseanFOOSSA @foossa_com / @leesean
Action - Benefits - Champions
Who benefits from your mission?

11. Lee-Sean Huang / ls@foossa.com / @leesean@leeseanFOOSSA @foossa_com / @leesean
Action - Benefits - Champions
Who makes your work happen?

12. Lee-Sean Huang / ls@foossa.com / @leesean@leeseanFOOSSA @foossa_com / @leesean
+ Impact
Call to Action: how can we help?
Provide a full capoeira uniform
for a student on scholarship
$50
Sponsor capoeira classes for a
month for a student on
scholarship
$100
Sponsor capoeira classes for a
semester for a student on
scholarship
$500
Provide capoeira classes for a
school year for a student on
scholarship
$1,000
Enable 2 teaching artists to
provide 1 semester of classes at
a school
$10,000
Underwrite 2 teaching artists to
provide 1 year of classes at a
school
$25,000

13. Use Visuals
Use Metaphors
@leeseanFOOSSA @foossa_com / @leesean

14. ‘If a picture is worth a
thousand words, then
a metaphor is worth a
thousand pictures’
- Daniel Pink

15. Lee-Sean Huang / ls@foossa.com / @leeseanFOOSSA @foossa_com / @leesean

16. Lee-Sean Huang / ls@foossa.com / @leeseanFOOSSA @foossa_com / @leesean

17. NYC produces 12,000
tons of trash every day

18. NYC produces enough
trash to fill the Empire
State Building every day