1. +
FKO
Our Littlest Members
A Club
within A
Club

2. +
A Club Within A Club
What Is
FKO?

3. +
FKO
For Our Littlest
Members
 For Kids Only is a Club within the Club.
FKO is the place where our littlest
Members come to not only exercise
their bodies but their minds and
social skills as well.
 FKO is a place where Members can
drop off there children in a fun and
safe environment.
 FKO fosters the loyalty and trust of
every parent and child. We are
building our Little Members into our
future members.
 FKO is not just about the children, it is
about the whole family & promoting
a healthy lifestyle together.

4. +• We have added 28 new families
since January 2013
• We have 3 Moms of FKO having
new babies
• 2 Returning Members with new
babies
• 2 sets of Twins
• Birthday Parties are up and atom
again!!!!
FKO
Fun
Facts

5. +
FKO
Our Littlest Members
Love Of the
Staff: Kimmie,
Steph, Rose
LA, Sandra,
Rachelle
Birthday
PartiesWhat has
Worked…
Convenience
Loyalty
of
Parents

6. +
FKO:
Our Littlest Members
What
Needs A
Little TLC…
No
Direction
No
Leadership
Out of
Date
Under
Marketed

7. +
A New Vision for FKO
A Club Within The Club For Our Littlest Members
How
can
we
add
Value?

8. +
How To Add Value to
FKO
Modernize
Streamline
FKO
Membership
Programming
&
Events
Warm
Welcomes
&
Fond Goodbyes

9. +
Programming
Monthly
Themes
&
Events
Welcome
Program for
New Families
Fun &
Healthy
Fitness
Activities
New
Hours

10. +
DÉCOR
 Do It Yourself
 Easy to Assemble
 Cost Efficient
 New Books
 New Party Supply
 New Technology
 New paint/Chalkboard paint
 New Toys
 New Furniture
 New Artwork: DRY/ETSY

11. +
A warm
environment to
welcome
parents, invite
children, and
foster a healthy
lifestyle.
Modernization
New Décor &
Interactive Toys,
Books,& Music
Monthly
Focus
New, simple,
design scheme
utilizing modern
colors and styles,
while remaining
functional.

12. +
Let’s Get To
Work
Advertising
Commitment
&
Investment from
Everyone
Advertising
Advertising

13. +
A Little Help, Please:
 Direction
 Clear goals
 Clear expectations
 Leadership
 Who do we report to?
 Who owns what?
 Budget: $4,700
 Equipment/Decor $1,900
 Advertising $2,000
 Labor $800
 Advertising
 Email Blasts/Blog
 Magazines
 Club flyers & posters
 Promotional Event

14. +
Timeline
June/July 2013:
Promotion, Re-Organizing, Modernization
July-October 2013:
Promotion, Membership focus, Programming
October-December 2013:
Promotion, Membership Focus, Events
On-Going:
2 Birthday Parties a Month

15. +
FKOAn Added Value for our
Members, a meaningful place
for their children.
FKO is more than a room in our
building.
The FKO program should be
designed to create meaningful
relationships with our members,
while enhancing the lives of our
smaller, future members.
Through creative programming, a
dedicated staff, and a few
upgrades, our FKO program can
flourish.
Value
FUN

16. +
This is Why We Do It!!!