3. Location: 544 Mayo Ave., Maitland, FL 32751
“Our purpose is to bring hope, healing and happiness to children and families
suffering from grief, loss or life-threatening illnesses. New Hope for Kids achieves
this through two programs: Center for Grieving Children and Wishes for Kids.”
4. Market Research
● Unique services
● Facilities
● Facebook
● BMW Event
● Existing success stories
● Public outreach intervention
● Make-A-Wish Foundation
● Social Media presence
● Photo quality
● Website functionality
SWOT
STRENGTHS WEAKNESSES
THREATSOPPORTUNITIES
17. Gain social media followers and share posts.
1
3
2
STRATEGIES
Strategies
Promote mission and events.
Create targeted content.
18. Tactics
Produce Promotional Videos
● Create goals
● Film content
● Publish
Gain Followers on Social Media
● Post creative
content
● Link to website
● Interactive posts
Create Targeted Content
● Research
● Get creative
● Publish
24. May 15 - Aug. 15
Apr May Jun Jul AugMar
Hire an intern Social Media
touch-ups
Take photos at
events
Video
Publications
Analyze
success
Meet
community
members
Timeline
Improve blog
Instructional
Publications
Promotional
Publications