The document provides guidance on optimizing a LinkedIn profile for networking and job searching, including completing key profile sections like industry, photo, positions, education, skills, connections, and a career summary; appearing professional without being robotic; including relevant work samples and volunteer experience; and using LinkedIn to find people, request introductions, and showcase one's career goals and accomplishments to take one's career in the desired direction.
3. What to include:
1. Industry & Location
2. Profile Picture
3. Current Position
4. Additional Positions
5. Education
6. At Least 5 Skills
7. 50+ Connections
8. Summary of Career Goals
9. Work Samples
10.Volunteer Experience
4. Fully complete your
Profile
Be Searchable
Appear Professional
Sound knowledgeable but
not robotic
5. Like an extensive resume
without all the formatting
Include current and past
positions
-LinkedIn is about networking, job searching, but most importantly about marketing yourself
-Connect with current supervisors/colleges/peers who know your work and can “endorse” you, somewhat like a permanent recommendation
-Connect with people who may be able to lead you where you want to go
-95% of recruiters and 85% of hiring managers use LinkedIn to find employees.
Employers who receive your resume may turn to LinkedIn to get a better idea of your professional background, or clarify some things that appear to be unclear. If you do not have an online presence they may find it odd, or disregard your application all together.
-This is the place to highlight all of your accomplishments and skillsets, that will help you achieve mobility in your career down the road
Include: Industry & area, current position with description, two additional positions, education, minimum of 5 skills (hard or soft, general or specific skills), profile picture (can be obtained in the career center), at least 50 connections, a summary of yourself and your career goals, work samples or projects, volunteer experience
Ranks your profile from 0-100. The more information you have, the more accessible you will be. You want people to find you as easily as possible.
Your photo and tagline are the most important parts. Your tagline should be like a mini elevator speech. Include words that are relevant to your field, but still make sure to sound like a person
This is like an extensive resume without all of the formatting
In your descriptions use this formula: A strong verb + what you do/did + why that matters (EXAMPLE: )
Be specific and quantify where possible
It is a good idea to generally include 2 other positions if possible
Many students get discouraged when they do not have extensive experience to offer. Internship recruiters understand. Instead you can offer relevant coursework and academic achievements.
Include a minimum of 5 skills. It is generally best to include only hard skills on your resume, and the same is true here, but this is also the opportunity to incorporate soft skills if you wish to do so.
Get people to “endorse” you. Endorse others. Just don’t become endorsement happy and look like you’re fishing for endorsements. On the same note, don’t assume endorsements MUST be mutual.
-Start by searching people you know. Just like other social media, LinkedIn will provide relevant people you may know. If you have connected with a person they are labeled “1st degree”, people they are connected with are labeled “2nd degree”, people they are connected with are labeled “3rd degree”, and so on.
-If there is a 2nd or 3rd degree connection that you do not know, but feel would be a beneficial connection, you may ask one your 1st degree connections to “introduce” you through LinkedIn
-When requesting connections, LinkedIn will require you to state how you know this person. It is always wise to include a professional, personal message along with your invitation
-If you know someone well enough that they can attest to your skills, personality, or work ethic, request them! If you feel someone is a valuable asset to your potential career goals, send them a message, or ask to be introduced, and then add them. Anyone else, you should not feel required to connect with.
-What are your ambitions? Where do you see your career going? What moves do you plan to make?
-Relate that you understand the business and what it needs or expects of their hires
-Write about impressive accomplishments in detail. Weather it is a project, fundraiser, event, or school/work assignment. Talk the tasks YOU completed. What were the specific steps you took? What was the outcome? Quantify as much as possible
-Employers want to get the impression that an actual person is writing this information and not a computer
-Like your resume, don’t be general in your skill sets. Don’t say you are something, show that you are
-Don’t open yourself to any and all job opportunities. Recruiters want to see that your interested in them
- This is a great place to learn about your field and stay relevant
- It is also a good way to stay in touch with current and former employers and coworkers
- It may not be as easy as posting a status on Facebook, but it is important to be active on LinkedIn so that people get used to seeing your profile
- If you are interested in working for a specific company or organization, connect with them on LinkedIn and begin to research and interact with them before you officially meet them
- Just as you create a LinkedIn to brand yourself and find employment, companies also use LinkedIn as a branding tool, and to recruit employees
Following companies on LinkedIn puts both your information on their news feed, as well as their current information and job postings on your feed
To locate an array of job postings, simply go to the “jobs” tab. Much like the Owl Network, you can quickly and easily access a number of jobs and apply immediately, or save them for later