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Android grill[5]
- 1. LaSondria Elston Po Hwang Larry Stephney David Timmons Monique Whyte
- 3. The Android Grill Propane Grill Stainless Steel Easy Igniter Start Side Burner Easy Lift and Move 4 Separate Burners
- 4. The Android Grill 4 Cast Iron Self Flipping Grill Racks Auto-Vox Controllable Camera Each Burner Equipped with Meat Temperature Thermometer
- 5. BBQ Buddy Grilling APP Application Category Recipe
- 6. BBQ Buddy Grilling APP More App Categories
- 7. BBQ Buddy Grilling APP More App Categories
- 8. BBQ Buddy Grilling APP More App Categories
- 9. Competitive Forces • Weber grill • Gas grills Economic Forces • Weak • Brand marketing • Passive Political Legal/Regulatory Forces • None Technological Forces • No current patents • Local manufacturing • Natural transportation hub Sociocultural forces • Sporting events • Weather • Advanced technology
- 10. Media Budget Media Plan (3 Months) Medium Stations Cost Frequency Radio Pandora, KSII $ 30,000.00 375 (5am - 10am & 3pm-8pm) Television KFOX, KINT $ 40,000.00 80 (5am - 10am & 3pm-8pm) Digital media EP Times $ 10,000.00 200 (7 per month) Facebook Internet $ 5,000.00 333 CPM Demos Retail Stores $ 15,000.00 30 ea Price (1) The projected cost of the product for parts and labor is $75/grill. (2) The recommended retail price for the Android Grill will be $499. (3) This price is slightly higher than the average propane grill of $399.
- 12. Strength Weaknesses Opportunities and Threat (SWOT) Analysis Strength Weakness Opportunities Threats
- 14. TARGET MARKET
- 15. BENEFITS TO THE REGION
- 16. OLD WAY TO BBQ
- 17. OLD WAY TO BBQ
- 18. OLD WAY TO BBQ
- 19. OLD WAY TO BBQ
- 20. NO TIME
- 21. OLD LIFESTYLE
- 22. CHEFS
- 23. CHEFS
- 24. START COOKING!
- 25. START COOKING!
- 26. TRANSFORMATION
- 27. TRANSFORMATION
- 28. The Only Grill Controllable From Your Couch
Editor's Notes
- PLAY TV COMMMERCIAL
- TARGET MARKET IS A HETEROGENEOUS POPULATION
- MANUFACTURING PLANTS IN EL PASO EMPLOYMENT
- DEFICIENT CULINARY SKILLS
- WASTED FOOD
- WASTED EFFORT
- WASTED MONEY
- STOP WASTING TIME!
- FORGET YOUR OLD NOTIONS OF BBQ GRILLING!
- ADD REAL EXPERTISE AND SKILLS TO YOUR COOKING EXPERIENCE
- LET ANDROID DO THE COOKING FOR YOU. YOUR ANDROID GRILL APP IS LIKE HAVING 1000 CHEFS WORKING FOR YOU!
- PERFECT STEAKS EVERY TIME.
- VENTURE TO MASTER MORE DIFFICULT CUISINE.
- IT WILL CHANGE YOUR LIFE. IT WILL CHANGE YOUR FAMILY.
- IT BRINGS THE JOY BACK TO BBQ
- YOU CAN DO A LOT IN 20 MINUTES. THE ANDROID GRILL. THE ONLY GRILL CONTROLLED FROM YOUR COUCH. <play DROID sound effect>