Many of our clients often ask us, how do I engage disengaged stakeholders with our communications activity? At Cision, we work with a number of clients in designing KPI's and analysis around the requirements of the business, ensuring senior stakeholders buy in to the work the communications team does. In the case of Samsung, we worked with the communications team to develop a provoking style of infographic, that drove greater levels of engagement within the business and made KPI's far easier to understand. How do you engage with stakeholders at your organisation? And is this something you need help with?

1. Miracles come in moments.
Be ready and willing
Wayne Dyer
How to engage senior stakeholders.

2. 3%
6% 4%
0%
5%
10%
15%
20%
Lifestyle
Business
Spokesperson
comment
4%
52%
44%
20%
Target
20%
Target
Volume
Samsung,
24%
Apple,
39%
Sony ,
13%
Nokia, 4%
HTC, 10%
Other,
10%
36% 50%
Target
Message delivery
EU Overview
Share of voice
24%
Samsung’s mainstream media share of voice
increased by 6 percentage points, driven by MWC
2015 coverage. Apple’s share also increased (5pp)
due to the launch of the Apple Watch.
Sentiment
The proportion of favourable
coverage decreased by four
percentage points, due to a
nine percentage point increase
in neutral items.
55%
Target
Proactive PR
Social Media EU Average ROE
Proactivity decreased by four
percentage points to 36%
month-on-month. An increase
in passing mentions in MWC
content led to this result.
81.9 71.3
66.2 57.4
29%
Message delivery remained
relatively static at 29% in
March. ‘Enhancing people’s
lives’ was most prolific (14%).
67
ROE
average:
40%
Target
35%
Target
Article focus
The proportion of Lifestyle and
Business articles decreased,
driven by the increased volume of
items.
Tier 1
8,764
Articles analysed
Share of media
79% of key media
titles generated
coverage in March
2015
79% of key media titles were
hit in March, a slight increase
on the previous month (78%).
The volume of analysed Samsung
coverage increased to over 8,700
items, driven by MWC.
44%
Tier 2
11,096
Articles included
10%
Target