Due to growing economic significance of tourism, there is a spectacular increase in tourism worldwide and increase in earning of the local people. This money is observed by the local economy of the nation, and the helps increase job opportunities .tourism mostly depends on the range and typs of accommodation available at the destination. Expenditure by tourists has a multiplayer effect and also generates considerable tax revenue for local economy.
Tourism has become a major and an integral part of economic, social and physical development. Attraction accommodation supporting facilities and infrastructure are the basic elements of tourism. The flow of domestic tourists depends on the location of the tourist spot and population density of an area. Accessibility is an essential factor for better development of tourism. Hotel industries have well for development of tourism.
Switzerland has glorious traditions and reach cultural heritage are closely related with the development of tourism.
‘Tourism industry of switzerland’ w.r.t business oportunities in gujarat and chhttisgarh
1. Global Country Study Report on
Touris I dustry of S itzerla d w.r.t Business Opportunities for Gujarat and Chhattisgarh
Submitted to
K.K.PAREKH INSTITUTE OF MANAGEMENT STUDIES(722)
Under the Guidance of
Mr. Yagnaraj Manjaria
(Assistant Professor)
In partial Fulfillment of the Requirement of the award of the degree of
Master of Business Administration (MBA)
Offered By GTU, Ahmadabad
Prepared by:
Dave Tamanna K. (167220592003)
Tanna Lakhan J. (167220592023)
Pandya Amit B. (167220592018)
Shingala Shweta K. (167220592020)
Khakhkhar Keval J. (167220592013)
3. INTRODUCTION
The geography of Switzerland encompasses the geographical features of
Switzerland, a mountainous and landlocked country located in Western
and Central Europe.
SIDES COUNTRIES
East Liechtenstein and Austria
West France
North Germany
South Italy
SR. NO. RELIGION
1. Christianity
2. Others
3. Muslim
4. Hinduism, Buddhism, Judaism
Continent Europe
Region Western/Central Europe
Coordinates 47o N 80 E
Total Area 41,293.2 km2
Total Population (2017) 8.45 million
Largest lake Lake Geneva
Longest river Rhine
4. CONT..
Currency SWISS FRANC(CHF)
Exchange Rate 1CHF=1.04 US dollar (August 2017)
Flag
National Anthem Whe the or i g skies grow red…….
Rulling Party Christia De ocratic People’s Party
The Current
President
Doris Leuthard
Languages German, French, Italian, Romansh, other
5. Latest News & Development
• Ranveer Singh is the first Indian ambassador for Switzerland Tourism
• Switzerland Tourism moves into new office in Mumbai
• The world’s steepest funicular line - which an climb a 110% gradient – has opened at the Alpine resort of Stoos in central
Switzerland.
7. LIST OF INDUSTRIES & IT S
CONTRIBUTION IN NATIONAL GDP
SR. NO. INDUSTRIES GDP% (2016-17)
1. Machine, electrical engineering and metals industry 18 %
2. Watch making 1.5%
3. Chemicals 4 %
4. Textiles 1.40%
5. Tourism 2.8%
6. Banking and Insurance 10.1%
7. Pharmaceutical industry 5.70%
8. Agriculture 0.8 %
9. steel industry 3.20%
10. IT industry 8%
8. TOP COMPANIES OF INDUSTRIES
INDUSTRY TOP COMPANY INDUSTRY TOP COMPANY
MACHINERY
INDUSTRY
Schaublin
Machines SA
BANKING INDUSTRY Union bank of
Switzerland
WATCH INDUSTRY Patek Philippe PHARMACEUTICAL
INDUSTRY
Novartis (Sandoz)
CHEMICAL
INDUSTRIES
Alcon AGRICULTURE
INDUSTRY
Lindt & Sprungli
TEXTILE INDUSTRY Elnema STEEL INDUSTRY Htms S.As
TOURISM INDUSTRY Aronda Tours Sa IT INDUSTRY AutoForm
10. GUJARAT
• 6TH Largest state of India
• Gujarat’s coastline is 1600 km long.
• Total number of Rivers including small and large are 63 in which largest river is Narmada followed by Tapti.
• 17 Airports are there & that makes it highest number of operating airports nation wide.
• Gandhinagar is the greenest capital city in whole Asia
• 100% of Gujarat’s villages have electricity connection
13. GUJARAT TOURISM
• Heritage places :
1. Hriday Kunj
2. Lothal
3. Kirti Mandir
4. Vadnagar
• GUJARAT tourism is one of the leading tour operator and travel agent, specialized in organizing tours throughout the Indian
sub content and has a large and efficient network.
14. TOP PLACES OF GUJARAT
DAKOR GIRNAR SASAN GIR
SOMNATH SAPUTARARANN OF KUTCH
15. SUB – SEGMENT OF TOURISM INDUSTRY
SR. NO. SUB-SEGMENT
1. Hotels (One Star to Five Star)
2. Heritage Hotels
3. Apartment Hotels
4. Motels
5. Resorts
6. Tented Accommodation
7. Tourism and Hospitality Training Institute
8. Amusement Parks/ Water Park
9. Adventure Sports
16. MARKET PLAYERS
MARKET PLAYERS
The Courtyard by Marriott
Neeta Travels
The fern Gir forest resort
Shankus Water park
Sasan Gir national park
18. SWITZERLAND TOURISM
• Switzerland is in 1ST position in the world for the competitiveness of its tourism industry, according to a new report by the
World Economic Foru .
• Other attractions for tourists were the richness of natural resources, good environmental conditions, high safety and
security.
• The Swiss public transport network has a total length of 24,500 kilometers and has more than 2600 stations and stops.
19. CONT..
• The best exploitation of natural resources is best in Switzerland whether they are lakes, rivers, mountains or plateau, the
country of Switzerland has developed each and every city and town so well that it is has become the tourism attraction. The
success of tourism industry depends on the well-connected transport rather it is key to successful touris .
• There is no region of Switzerland that does not aspire to some form of tourism
20. CONT..
GDP: TOTAL CONTRIBUTION
• The total contribution of Travel & Tourism to GDP was US $ 60.1 bn.
• 9.1% of GDP in 2016, and is forecast to rise by 3.4% in 2017.
EMPLOYMENT: TOTAL CONTRIBUTION
• In 2016, the total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry was
11.8% of total employment (598,000 jobs).
• This is expected to rise by 4.0% in 2017.
INVESTMENT
• Travel & Tourism investment in 2016 was US $ 2.8 bn, 1.7% of total investment.
• It should rise by 2.5% in 2017.
21. TOP PLACES OF SWITZERLAND
Matterhorn, Zermatt Chateau de Chillan, Monteux The Jungfrau Region
Swiss National Park, Zernez Lake Constance
23. Cont
• The European Free Trade Association and India have been negotiating the Trade and Economic Partnership Agreement
(TEPA) since 2008.
• The 15th round of negotiations took place on January 11-13, 2017, in New Delhi.
• Switzerland is the 11th largest foreign investor in India.
• The number of jobs created through Swiss direct investment in India stood at about 100'000 at the end of 2016.
• Switzerland is the seventh largest trading partner for India.
• Government extended the e-tourist visa facility to Switzerland in 2016.
25. S-SOCIAL
SOCIOLOGY SWITZERLAND GUJARAT
Family & lifestyle Trend of Nuclear family Trend of joint family
Culture and Value There is no equal right of men and women. Mostly women are
not allowed to do job. though the banking and finance
industries continue to be dominated by men.
Women and men both have equal right. Women have
right to do job
Life expectancy Average life expectancy is 81.66 year Average life expectancy is 68.7 year.
Consumers buying
pattern
Swiss chocolate is famous all over the world so, they spend
there in buying chocolate.Swisspeople donot spend much on
luxuries items.
Gujarati people like to travel more at devotional
places. Gujarati people purchase more luxuries items.
Entrepreneurial
spirit
People have great skills of entrepreneurial. People
from EU/EFTA countries are allowed to be self-
employed in Switzerland and can receive permits for
five years.
People have entrepreneurial skills in blood
26. T-TECHNOLOGY
Technology Switzeland Gujarat
R & D Ranked top 10 among 100 Countries.In 2016, the Swiss Federal
Technology Institution ETH Zurich came fourth in Europe.
In progress to archived rank , Gunnebo security
group had started R&D center at Hallo facility
Pace The number of tourist increase due to its innovation and accepting new
technology in tourism sector
vibrant Gujarat
Energy Cost & Use It does not produce any fossil fuels and relies heavily on hydro-
electricity and nuclear power to meet its electricity needs.
It’s a leading state of India in using solar energy,
biomass and wind energy.
Industrial Focus
On Technological
Efforts
Switzerland is top in the world when it comes to innovation,
according to an index by the World Intellectual Property Organization
(WIPO). In 2016, Sweden came in second place, followed by the UK.
The Android and iOS application of the Vibrant
Gujarat Global Summit 2017.
27. E- ECONOMIC
Economic Switzerland Gujarat
GDP Tourism industry contributes 9.1% in 2016 Tourism industry contributes 13.5% in 2016
Economic Growth Tourists increased by 25% in 2016-17 Tourists increased by 16.94%% in 2016-17
Interest Rate - 0.75% in Deposits Rate is near about 6% in Deposits
Monetary & Fiscal
Policy
The Swiss National Bank conducts the cou try’s monetary
policy
RBI Conducts the cou try’s monetary policy
Government
Spending
In 2015, total spending on tourism sector is of 2.5 % share of
total GDP
Planning to spend approximately 5000 crore in 12 years
Unemployment Rate Stood 3.0% in 2017 Decrease to 1% in 2017
Inflation Rate Price rate Increase by 0.5% in 2017 Price rate increase by 0.38% in 2017
28. E-ENVIRONMENT
P-POLITICAL
Environment Switzerland Gujarat
RECYCLING The disposal of recyclable waste is mostly free of charge, though not
always operated as door-to-door collection
In Gujarat the waste material is collected door-to-door and also the charges
are indirectly collected form common people by government.
WASTE
MANAGEMENT
Swiss had its own waste management policy but the Swiss people
are much famous for its clean city area so the strict policy had no
need
Gujarat Reliance Project I dia’s Largest Desali atio Pla t
Political Switzerland Gujarat
Type of
Government
Switzerla d’s Government, Parliament, & Court are
organized three levels
They are 7 type of Government: Democracy, Dictatorship,
Monarchy, Theocracy, Totalitarian, Republic, Anarchy.
Political
condition
Switzerland has a stable government. Most voters support the
government in its philosophy of armed neutrality underlying its
foreign and defence policies.
Gujarat is governed by a legislative to the assembly of 182
members.
29. L-LEGAL
E-ETHICAL
Legal Factor Switzerland Gujarat
Legal system Legislation, Executive, Judiciary, Constitution in
Switzerland
The Governor of Gujarat, a judiciary and a legislative branch.
Major legislation
bodies
The federal Assembly is made up of two chambers,
the national council representing the Council of
States
The legislative bodies from a part of the Indian democratic
framework two type of bodiesRAJYA SABHA AND LOK SABHA.
Ethical Switzerland Gujarat
Bribery at all
levels
ranked 5th out of 176 countries, especially in case of
nepotism
94th out of 176 countries in corruption of INDIA
Reputation Reputation of Switzerland still very good in few sectors
such as dairy products, chocolates, tourism, etc.
Gujarat has good reputation among the world in the areas of
tourism, pharma sector, power sector, hospitality sector, health
awareness and education sector.
30. D-DEMOGRAPHIC
Demographic Factor Switzerland Gujarat
education Free upto higher secondary Only girls education free upto higher secondary
Gender 980 females per 1000 male 918 female per 1000 male
Age Life expectancy 83 year Life expectancy 69 year
32. S_W
Particular Switzerland Gujarat
Strength
•Blessed with natural scenes, hilly areas, rivers & have great
facility of roadway and railways connectivity.
•It is a global industry with highly international market
•It is a flexible industry which handles changes relatively easy.
•Blessed with devotional places & great roadway, airway,
waterway & railway.
•Gujarat is the only home of the Asiatic lion.
•Gujarat is the safest state in India especially for women.
•98.86% village connectivity with all wheather road.
WEKNESS
•Highly dependency on tourists, which are highly sensitive to
political events & low employment opportunity.
•High seasonal dependency for most part of the sector.
•Low level of skills and education, working conditions.
•Mostly dependent on agriculture sector.
•Gujarat needs more hotel rooms in Tier-2 Tier-3 Cities.
•Less Coordination between sub-segments of tourism.
33. O_T
Particular Switzerland Gujarat
Opportunity
•Increasing globalisation, leading to more international
travellers and tourists, especially from emerging
economies
•As Hospitality industry is a part of Tourism industry
refers wide range of exciting job opportunities
•Raneer Singh as brand of India for Switzerland may
attracts more tourists.
•Gujarat is quite an unexplored state, which the campaign can take
advantage of Domestic tourism has bloomed in India over the recent
years. The campaign can increase its reach by effectively using the
social media space.
•The campaign has a very strong brand ambassador in the form of Mr.
Amitabh Bachchan
Threat
•If the climate threat grows, long distance travelling
might decrease and thereby hurt the sector, that leads
threat to working conditions
•An ageing population makes it even harder to recruit
labour
•Terror attacks may affect the image globally
•Neighbouring states like Madhya Pradesh and Maharashtra had more
step ahead in tourism sector which may hammed a tourist.
•Disposal of waste , distruction of forest, pollution caused by vechicle
•Due to increasing temperature level might affect foreign tourist.
35. INTRODUCTION
Population 30 Million
Sex Ratio 991 female per 1000 male
Langauge Chhattisgarhi, Hindi
Religion Hindu ,Muslim and Christain
Ethnic Groups Halba People, Baiga Tribe,Bonda People
Gondi People, Koewa People,Sabar People
36. NATURAL RESOURCES
• The limestone deposits contribute a major share of mineral deposits in the State.
• It sustains 9 major cement plants with an
installed capacity of 14.75 million tones & contributes
to Minor cement plants also.
Sr. No. Name Of The Mineral
1. IRON ORE
2. COAL
3. BAUXITE
4. LIMESTONE
5. DOLOMITE
6. QUARTZITE
7. TIN ORE
8. GOLD
9. CORUNDUM
37. LARGE & MEDIUM SCALE INDUSTRIES IN
CHATTISGARH STATE
Sr. No. Category
1. Steel Industries
2. Engineering Units
3. Cement Industries
4. Chemical Industries
5. Solvent &Food Industries
6. Yarn & Fabrics
7. Paper, Plywood & others
38. ABOUT TOURISM ON CHATTISGARH
• Chhattisgarh tourism tag line FULL OF SURPRISES
• The Chhattisgarh is called Rice Bowl of India is covered with 44% area under forest, tribal dominant and has rich potential to
become one of most promising tourist spot of country. It emerged as a major destination for travel and tourism industry of
the nation.
39. TOP PLACES OF CHATTISGARH
CHITRAKOTE FALL
MAHAMAYA TEMPLE
KANGER GHATI NATIONAL PARK
SANJAY NATIONAL PARK
BHORAMDEO TEMPLERAJIM
40. CONT…
• Tourism place in Chhattisgarh is in many way such as:
1. Nature Tourism
2. Wildlife Tourism
3. Educational Tourism
4. Adventure Tourism
41. SWOT ANALYSIS
Strength Weekness
•Abundant forest resources & Well connected by Railways
& Roadways.
•Less pollution crowed
•Most of the employment opportunities are due to forest and
agricultural sources that varies as per climatic conditions
•Road connectivity
•Underdeveloped hotel industry
Opportunity Theart
•The densely forested areas in State provides
opportunities for setting tourism based industries
•Availability of highly skilled manpower will computer
related activities such as software development
•There is increasing unemployment due to over dependability
on agriculture, which is seasonal activity
•Suspicion and opposition to change in minds of the people.
•Other states are well developed than other states.
42. LITERATURE REVIEWS
• A Study on Tourism Marketing Development: March 2016(Mr. M. Robinson & M. Vijayakumar)
• So ial Media i Touris a d Hospitality: Da iel Leu g, Ro La , Hu ert a Hoof & De etrio s Buhalis
(04 Mar 2013)
43. FINDING
• Hotel, Places and transportation are major segment of Swiss tourism.
• As per the Before mention comparative table it is found that Switzerland is more developed country in tourism sector as
compare to Gujarat, while Gujarat is on the way of developed in tourism sector.
• Tourist attract to Switzerland due to its natural beauty while tourist attract to Gujarat due to its holy places.
• Due to growing economic significance of tourism, there is a spectacular increase in tourism worldwide and increase in
earning of the local people. This money is observed by the local economy of the nation, and the helps increase job
opportunities .
• Tourism mostly depends on the range and types of accommodation available at the destination. Expenditure by tourists has
a multiplayer effect and also generates considerable tax revenue for local economy.
• Switzerland has glorious traditions and reach cultural heritage are closely related with the development of tourism.
