Gcsr on ‘tourism industry of switzerland’ w.r.t business oportunites in gujarat and chattisgarh

Global Country Study Report
On
‘Tourism Industry of Switzerland’
w.r.t
Business Opportunities for Gujarat and Chhattisgarh
Submitted to
Institute Code: 722
Institute Name: K.K.PAREKH INSTITUDE OF MANAGEMENT STUDIES
Under the Guidance of
Mr. Yagnaraj Manjaria
(Assistant Professor)
In partial Fulfillment of the Requirement of the award of the degree
Of
Master of Business Administration (MBA)
Offered By
Gujarat Technological University
Ahmadabad
Prepared by:
Dave Tamanna K. (167220592003)
Khakhkhar Keval J. (167220592013)
Pandya Amit B. (167220592018)
Shingala Shweta K. (167220592020)
Tanna Lakhan J. (167220592023)
MBA (Semester - III / IV)
Group No. 02
2017-2018

STUDENT’S DECLARATION
We, following students, hereby declare that the Global/ Country Study Report
Titled “Tourism industry of Switzerland w.r.t Business Opportunities for Gujarat
and “is a result of our own work and our indebtedness to other work publications,
references, if any, have been duly acknowledged. If we are found guilty of copying
any other report or published information and showing as my/our original work, or
extending plagiarism limit, I understand that we shall be liable and punishable by
GTU, which may include ‘Fail’ in examination, ‘Repeat study & re-submission of the
report’ or any other punishment that GTU may decide.
Enrolment no. Name Signature
167220592003 Dave Tamanna K.
167220592013 Khakhkhar Keval J.
167220592018 Pandya Amit B.
167220592020 Shingala Shweta K.
167220592023 Tanna Lakhan J.
Place: Amreli
Date:

PREFACE
The GLOBAL COUNTRY STUDY REPORT on “SWITZERLAND” is to study the country
and various sector of economy for analyzing business opportunities. The global
country study report is part of MBA curriculum for student to explore the business
opportunities in Switzerland with various selected sectors.
In this global study report we have selected Tourism sector for the study of
Switzerland. The main objective of the project work is to develop and aware the
student about the business environment and business opportunities.
This study will give opportunity to student to learn the theoretical study practically.

ACKNOWLEDGEMENT
Any study conducted is always integrated work of many people. This study is also
done with the help of many hands for which I would like to show my gratitude
towards them.
I am very grateful first of all to Gujarat Technological University for giving such a
project work to students as a full credit subject. This indeed expands student’s
horizons and gives them a feeling that their management course is not just restricted
to traditional and conventional studies but it includes such kind of work which can
be called as contribution from them towards the economy of India.
I express my deepest and sincere gratitude towards my institute, k.k. Parekh
Institute of Management Studies, Amreli. For being fully supportive and giving all the
access and facilities that we needed to complete this exceptional task.
Last but not least I am also very thankful to Dr. Vishal Patidar-Dy. Director, KKPIMS
and all the colleagues for being patient and very kind to me, supporting, and also
being there always as a information point whereby I could get all the needed
information which was difficult for students to collect for completing this project.
Date:
Place: AMRELI Mr. Yagnaraj manjaria
(Assistant Professor)

INDEX
SR. NO. PARTICULAR PAGE NO.
1. Introduction
2. Overview of Gujarat
3. Overview of Chhattisgarh
4. STEEPLED Analysis
5. Comparison
6. Findings
7. Suggestions
8. Conclusion
9. Bibliography
10. Annexure

LIST OF TABLES
TABLE NO. PARTICULAR
1.1 Geographical location
1.2 NEIGHBOURING COUNTRIES OF SWITZERLAND
1.3 LANGAUGE
1.4 RELIGIONS
1.5 NAME OF OTHER POLITICAL PARTIES
2.1 LIST OF INDUSTRIES AND THEIR CONTRIBUTION ON
NATIONAL GDP
2.2 EXPORTED PRODUCT
2.3 IMPORTED PRODUCT
2.4 MAJOR PLAYERS OFMACHINERY INDUSTRY
2.5 MAJOR PLAYERS OF WATCH INDUSTRY
2.6 MAJOR PLAYERS OFCHEMICAL INDUSTRIES
2.7 MAJOR PLAYERS OF TEXTILE INDUSTRY
2.8 MAJOR PLAYERSOF TOURISM INDUSTRY
2.9 MAJOR PLAYERS OF BANKING INDUSTRY
2.10 MAJOR PLAYERS OF PHARMACEUTICAL INDUSTRY
2.11 MAJOR PLAYERS OF AGRICULTURE INDUSTRY
2.12 MAJOR PLAYERS OF STEEL INDUSTRY
2.13 MAJOR PLAYERS OF IT INDUSTRY
2.14 SUB –SEGMENT OF TOURISM INDUSTRY IN GUJARAT
2.15 MAJOR MARKET PLAYER OF TOURISM INDUSTRY
2.16 TAX POLICY OF TOURISM IN INDIA TAX DETAILS
3.1 TOP 10 PLACES FOR TOURISM IN SWITZERLAND
3.2 TOP 10 SWITZERLAND HOTELS
3.3 TOP 10 SWITZERLAND TOUR OPERATORS AND TRAVELLING
COMPANY
3.4 INDIAN TOURISM
4.1 MAJOR POLITICAL PARTIES & IDEOLOGY PARTIES IN
SWITZERLAND
4.2 GENDER

4.3 GENDER of Gujarat
4.4 Age
4.5 COMPARISION ON SOCIOLOGY
4.6 COMPARISON ON TECHNOLOGY
4.7 COMPARISION ON ECONOMIC
4.8 COMPARISON ON ENVIORNMENT
4.9 COMPARISION ON POLITICAL ANALYSIS
4.10 COMPARISION ON LEGAL FACTOR
4.11 COMPARISION ON ETHICAL
4.12 COMPARISION ON DEMOGRAFIC FACTOR
5.1 DETAILS OF MINERALS
5.2 LARGE & MEDIUM SCALE INDUSTRIES IN C.G. STATE
5.3 MAJOR HOTELS IN CHATTISGARH
5.4 MAJOR RESORT IN CHATTISGARH
5.5 MAJOR WATERPARK IN CHATTISGARH
5.6 MAJOR TOUR OPERATOR IN CHATTISGARH
5.7 MAJOR PLACE OF CHATTISGARH FOR TOURIST
5.8 FINDINGS IN TABULAR FORM
5.9 Comparison between Switzerland and Gujarat
5.10 SWOT Analysis

INTRODUCTION
The geography of Switzerland encompasses the geographical features of
Switzerland, a mountainous and landlocked country located in Western and Central
Europe. It is surrounded by 5 countries: Austria and Liechtenstein to the east, France
to the west, Italy to the south and Germany to the north. Switzerland is divided in
three main geographic regions; the Swiss Alps, the Central Plateau and the Jura.
The chief of state and head of government is the President. Switzerland has a
modern market economy in which the prices of goods and services are determined
in a free price system. Switzerland is a member of the European Free Trade
Association (EFTA).
Switzerland is also divided by language. There are four official languages; German
63.7% of population, French 20.4% of population, Italian 6.5% of population and
Romansh 0.5% of population as per 2017 data.
Switzerland majorly exported products are machinery, chemicals, metals, watches,
agricultural.
Main imported products by Switzerland are gems, precious metals, pharmaceuticals,
vehicles, minerals etc.

1. GEOGRAPHICAL LOCATION
Switzerland has a maximum north–south length of 220 kilometers (140 mi) and an
east–west length of about 350 kilometers (220 mi).
Continent Europe
Region Western/Central Europe
Coordinates 47o N 80 E
Total Area 41,293.2 km2
Total Population (2017) 8.45 million
Largest lake Lake Geneva
Longest river Rhine
(TABLE NO.1.1)
NEIGHBOURING COUNTRIES OF SWITZERLAND
(TABLE NO. 1.2)
2. LANGAUGE
The four main official languages are German, French, Romansh and Italian.
(TABLE NO. 1.3)
SIDES COUNTRIES
East Liechtenstein and Austria
West France
North Germany
South Italy
LANGUAGES SPEAKER %
1. German 63%
2. French 23%
3.Italian 8%
4.Romansh <1%
5. others 4%

3. CURRENCY AND EXCHANGE RATE
 Currency
The official name of Switzerland currency is SWISS FRANC(CHF).
The most important point is that in Switzerland
All type of Euros are accepted, but the shop
Owner who is accepting payment in other currency
The exchange will have to be beard by it.
 Exchange Rate
1CHF is equals to 66.63 Indian Rupee and 1.04 US dollar (August 2017).
4. RELIGIONS
SR. NO. RELIGION PERCENTAGE
1. Christianity 64%
2. Others 22%
3. Muslim 5%
4. Hinduism, Buddhism, Judaism 9%
(TABLE NO. 1.4)
5. FLAG
USED BY STATE ENSIGN
PROPORATION-1:1
IT IS SQAURE IN SHAPE
SHOWN BY THE GOVERNMENT BODY.
SHOWN ON CIVIL ENSIGN
PROPOSATION-3:2
IT IS RECTANGURAL IN SHAPE

6. NATIONAL ANTHEM
On 1 April 1981, the Swiss Psalm was declared as the official Swiss national anthem
which was composed in 1841, by Alberich Zwyssig
LYRICS OF NATIONAL ANTHEM
“When the morning skies grow red, and over us their radiance shed
Thou, O Lord, appeared in their light when the Alps glow bright with splendor, pray
to God, to Him surrender for you feel and understand that He dwelleth in this land.
In the sunset Thou art night and beyond the starry sky Thou, O loving father, ever
near, when to Heaven we are departing joy and bliss Thou'lt be imparting for we feel
and understand that Thou dwellest in this land.
When dark clouds enshroud the hills and grey mist the valley fills yet Thou art not
hidden from thy sons pierce the gloom in which we cower with Thy sunshine's
cleansing power then we'll feel and understand that God dwelled in this land.”
7. RULLINGPARTY
The present ruling party is Christian Democratic People’s Party.
The current President of Switzerland is Doris Leuthard.
NAME OF OTHER POLITICAL PARTIES
POLITICAL PARTIES IDEOLOGY OF PARTIES
Swiss people’s party Swiss national council
Social democratic party Social democracy
FDP. The liberals Classical liberalism
Christian democratic people’s party Christian democracy
Green party Green politics
Conservative democratic party Conservatism
Green Liberal party Green liberalism
(TABLE NO. 1.5)

8. LATEST NEWS AND DEVELOPMENT
 World’s longest pedestrian suspension bridge opens in the Swiss Alps
(2 AUG 2017)
The world’s longest pedestrian suspension bridge has opened in Switzerland,
inviting walkers to brave a narrow path running 86 metres above the ground
at its highest point. The Charles Kuonen Suspension Bridge, in the Swiss Alps,
near the village of Renda, is a record-breaking 494 metres long and connects
Gretchen and Zermatt on the Europaweg foot trail.
 Ticino Ticket- Free public transport in Ticino (2017)
From 2017 onwards, guests staying in hotels, youth hostels or campgrounds
will be able to use public transportation in the Canton of Ticino is free.
 New aquarium at the zoo of Zurich (2017)
Nemo, Dorie, and some 70 other fish species have a new home at the Zoo of
Zurich. After two years of reconstruction, the zoo’s aquarium has reopened
its doors.
 World nature forum (2017)
The world nature forum is the Base Camp of the UNESCO world Heritage
Swiss Alps Jungfrau Aletsch offers visitors the opportunity to experience the
unique high alpine nature, culture and glacial landscape in a profound way
with all senses.
 Nik Hartman presents his view of Switzerland live on tour(2017)
Most everybody in German speaking Switzerland knows him. But not like this.
In his first show on stage, television and radio moderator Nik Hartmann
experiences the many faces of Switzerland together with the audience.
 Switzerland has been named among the top three best countries to be an
immigrant in a ranking by US News & World Report (2017)
Part of the organization’s Best Countries survey – in which Switzerland came
top overall – the ‘Best Countries to be an Immigrant’ ranking analysed the
responses to four specific survey categories relevant to immigration:
‘economically stable’, ‘good job market’, ‘income equality’ and ‘is a place I
would live’.

 Switzerland is the safest place for expats to live, according to the latest
survey from expat networking community Internations.
Switzerland ranked first for safety and security in the 2017 Expat Insider
survey, which assesses the quality of expat life in 65 countries around the
world by questioning expats on more than 40 factors that affect their lives.
Overall, 97 percent of Switzerland-based respondents said they felt safe in
the alpine country, 18 percentage points higher than the global average.

OVERVIEW OF INDUSTRIES,
TRADE AND COMMERCE IN
THE COUNTRY OF STUDY

OVERVIEW ABOUT SWITZERLAND
Switzerland, a country that espouses neutrality, is a prosperous and modern market
economy with low unemployment, a highly skilled labour force, and a per capita GDP
among the highest in the world. Switzerland's economy benefits from a highly
developed service sector, led by financial services, and a manufacturing industry that
specializes in high-technology, knowledge-based production. Its economic and
political stability, transparent legal system, exceptional infrastructure, efficient
capital markets, and low corporate tax rates also make Switzerland one of the
world's most competitive economies.
LIST OF INDUSTRIES AND THEIR CONTRIBUTION ON NATIONAL GDP
Sr. No. INDUSTRIES GDP%(2016-17)
1. Machine, electrical engineering and metals industry 18 %
2. Watch making 1.5%
3. Chemicals 4 %
4. Textiles 1.40%
5. Tourism 2.8%
6. Banking and Insurance 10.1%
7. Pharmaceutical industry 5.70%
8. Agriculture 0.8 %
9. steel industry 3.20%
10. IT industry 8%
(TABLE NO 2.1)

IMPORT AND EXPORT STATISTIC
EXPORTED PRODUCT
PARTICULAR EXPORT %
Gems, Precious Metals 32.4%
Pharmaceutical 22.1%
Clocks, Watches Including Parts 6.5%
Organic Chemicals 6.4%
Optical, Technical, Medical Apparatus 5.1%
Electrical Machinery, Equipment 4%
Plastics, Plastic Articles 1.6%
Perfumes, Cosmetics 1%
Articles Of Iron Or Steel 0.9%
(TABLE NO.2.2)
IMPORTED PRODUCT
PARTICULAR IMPORT
%
Gems, Precious Metals 37.2%
Pharmaceuticals Industry 9.1%
Machinery Including Computer 6.5%
Vehicles 5.4%
Electricity Machinery, Equipment 5%
Organic Chemicals 4.6%
Optical, Technical, Medical Apparatus 2.8%
Mineral Fuels Including Oil 2.5%
Plastics, Plastics Articles 2.2%
Furniture, Lighting, Signs, Prefab Buildings 1.6%
(TABLE NO 2.3)

MAJOR PLAYERS OF INDUSTRIES
MAJOR PLAYERS OFMACHINERY INDUSTRY
SR.NO. NAME OF COMPANY
1 Schaublin Machines SA
2 Schaublin SA
3 Willemin-Macodel SA
4 Mikron Holding AG
5 Posalux SA
6 Agathon AG
7 Muller Machines SA
8 DUNNER SA
9 Esco S.a
10 HUMARD AUTOMATION SA
(TABLE NO: 2.4)
MAJOR PLAYERS OF WATCH INDUSTRY
(TABLE NO: 2.5)
SR.NO. NAME OF WATCH
1. Patek Philippe
2. Rolex
3. Breguet
4. Jaeger-LeCoultre
5. Blancpain
6. Zenith
7. TAG Heuer
8. Omega
9. Breitling
10 IWC

MAJOR PLAYERS OFCHEMICAL INDUSTRIES
1. Alcon
2. Arcopharma Sa
3. Bachem
4. Basf
5. Biacore
6. Clariant
7. F.Hoffmann-La Roche Ltd
8. Firmenich
9. Givaudan
10 Qchem
(TABLE NO 2.6)
MAJOR PLAYERS OF TEXTILE INDUSTRY
1 Elnema
2 Warenhandels-ContorUetersenGmbh
3. JanwoTkhaninyFuterkowe I DzianinyFuterkowe
4. Arsta.CZ S.R.O.
5. MPM Textiles – Hairdressers clothing & Promotional Textiles
6. MPM Textiles – Household Textiles
7. Queen of Catwalk Gmbh
8. House Style
9. EL Saied Company
10. EvteksTekstil
(TABLE NO: 2.7)

MAJOR PLAYERSOF TOURISM INDUSTRY
1. Aronda Tours Sa
2. Barragan Travel Service
3. Epicro
4. Sct Swiss Classic Tours Gmbh
5. Quartier Industries Ltd
6. The Swiss Tour
7. Cactus Fly In Safaris
8. Euro- Sino Economic & Cultural Exchange Ltd Liab.Co
9. Kuoni Immobilien Ag
10 Badan Voyages Et Transports Sa
(TABLE NO: 2.8)
MAJOR PLAYERS OF BANKING INDUSTRY
1. Union bank of Switzerland
2. Credit Suisse
3. Raiffeisen Switzerland
4. Zurich Cantonal Bank
5. Julius Baer Group
6. Banque Cantonale Vaudoise
7. Baiser Kantonal Bank
8. Luzerner kantonal Bank
9. St. Galler kantonal Bank
10 Berner Kantonal Bank
(TABLE NO: 2.9)

MAJOR PLAYERS OF PHARMACEUTICAL INDUSTRY
SR. NO. NAME OF COMPANY
1. Novartis (Sandoz)
2. Hoffmann-La Roche
3. Basilea Pharmaceutica
4. Actelion
5. Straumann
6. Merck Serono (Serono)
7. Ferring
8. Pharmaceuticals
9. Debiopharm
10. Nycomed
(TABLENO: 2.10)
MAJOR PLAYERS OF AGRICULTURE INDUSTRY
(TABLE NO: 2.11)
1. Viveros Rafael GandlaBelda
2. Millar Cameron
3. Dnipropetrovsk Electrical and Mechanical Plant LLC
4. BertelsBv
5. Agrology SA
6. International Green Economy Association
7. Mole Avon Town & Country Stores
8. PM Acquisitions INT’L LTD
9. Moosefid
10. Lifestyle Ventures SDN. BHD.

MAJOR PLAYERS OF STEEL INDUSTRY
SR. NO. NAME OF COMPANY
1. Htms S.As
2. L. Klein AG
3. Hans Kohler AG
4. SitecSieber Engineering AG
5. Muller AG Verpackungen
6. Rohrbogen AG
7. SuterInox AG
8. ABC Switzerland Sarl
9. Chemvalve-Schmid AG
10. IPM IndustriellePrazisions- Mechanik AG
(TABLE N0:2.12)
MAJOR PLAYERS OF IT INDUSTRY
1. CimsoftTencologiasinformacao
2. Rsconnect
3. Mautilus, S.R.O.
4. Preactor International
5. Invensys LTD
6. Apopsi S.A
7. TMA Solutions
8. Cactussoft
9. Yotec
10. Omnis Systems SRL
(TABLE NO: 2.13)

OVERVIEW OF TOURISM INDUSTRY WITH RESPECT TO
GUJARAT
GUJARAT tourism is one of the leading tour operator and travel agent, specialized in
organizing tours throughout the Indian sub content and has a large and efficient
network. Gujarat offers scenic beauty from great Ran KUTCH to the hills of Saputara.
As in all our world Indian people are more famous for their belief in god especially
the state Gujarat where many temple build form ancient time are famous for its
well-known story which attract the form different places. Temple of Gujarat are also
famous for architect design.
Amitabh Bachchan is currently the brand ambassador of Gujarat Tourism. The
‘KHUSHBOO GUJARAT KI’ campaign by celebrity Amitabh Bachchan has increased
tourism in Gujarat by 4% per annum, twice that of national growth rate.
Within Gujarat there are a wide variety of historic forts, palaces, mosques, temples,
and places of historical importance in India. Many of the palaces and forts have been
converted into heritage hotels to keep tourists close to the vibrant history of Gujarat.
For example Laxmi vilas palace, Vadodara. World heritage sites like Lothal, Dholavira
and Champaner are also located within Gujarat.
Gujarat celebrates unique festivals like “Global Garba” “kite festival”, “kankaria
Carnival” (Ahmedabad), “Rann Utsav (Kutch). “Modhera Dance Festival” and fairs
like Tarnetar Fair & Vautha mela.
While gauging the positive economic effects of tourism, we study its contribution to
the generation of national income, expansion of employment opportunities, rising of
tax revenue, generation of foreign exchange and transformation of regional
economy. Travel & Tourism is an important economic activity in most countries
around the world. As well as its direct economic impact, the industry has significant
indirect and induced impacts. Gujarat Tourism offers a potpourri of different
cultures, traditions, festivals, and places of interest.
Gujarat Tourism offers a potpourri of different cultures, traditions, festivals, and
places of interest. There are a lot of options for the tourists. Gujarat is a country with
rich cultural and traditional diversity. This aspect is even reflected in its tourism. The
different parts of the country offer wide variety of interesting places to visit.

SUB –SEGMENT OF TOURISM INDUSTRY IN GUJARAT
SR. NO. PARTICULARS
1. Hotels (One Star to Five Star)
2. Heritage Hotels
3. Apartment Hotels
4. Motels
5. Convention Centres
6. Resorts
7. Tented Accommodation
8. Tourism and Hospitality Training Institute
9. Amusement Parks/ Water Park
10. Adventure Sports
11. Wayside Amenities
(TABLE NO: 2.14)
CONTRIBUTION OF TOURISM INDUSTRY IN NATIONAL GDP
India's travel and tourism sector ranks 7th in the world in terms of its total
contribution to the country's GDP, according to a new report of the World Travel and
Tourism Council (WTTC).The contribution of Indian tourism in national GDP is 6.7% in
2017.

MAJOR MARKET PLAYER OF TOURISM INDUSTRY
SR. NO. MARKET PLAYERS SUB SEGMENTS
1. The Courtyard by Marriott
HOTELS
2. Madhubhan Resort & Spa
3. Neeta Travels
TRANSPORTATION
4. Mahasagar Travels
5. Shankus Water park
WATER PARKS
6. Amaazia Water Park
7. Camel safari
ADVENTURE SPORTS
8. Sasan gir national park
9. The fern gir forest resort
RESORTS
10. The devine resort
(TABLE NO: 2.15)

TAX POLICY OF TOURISM IN INDIA
TAX DETAILS
SR.NO. SERVICES RATE OF
TAX
UNDER
GST
1. Services by a hotel, inn, guest house, club or campsite, by
whatever name called, for residential or lodging purposes, having
declared tariff of a unit of accommodation less than one
thousand rupees per day or equivalent
Exempted
Services.
2. Renting of hotels, inns, guest houses, clubs, campsites or other
commercial places meant for residential or lodging purposes
having room tariff Rs.1000 and above but less than Rs.2500 per
room per day.
12%
3. Renting of hotels, inns, guest houses, clubs, campsites or other
commercial places meant for residential or lodging purposes
where room tariff of Rs 2500/ and above but less than Rs 7500/-
per room per day.
18%
4. Accommodation in hotels including 5 star and above rated hotels,
inns, guest houses, clubs, campsites or other commercial places
meant for residential or lodging purposes, where room rent is
Rs 7500/- and above per night per room.
28%
5. Supply of Food/drinks in restaurant not having facility of air-
conditioning or central heating at any time during the year and
not having license to serve liquor.
12%
6. Supply of Food/drinks in restaurant having license to serve liquor. 18%
7, Supply of Food/drinks in restaurant having facility of air-
conditioning or central heating at any time during the year.
18%
8. Supply of Food in catering service 18%
(TABLE NO: 2.16)

GOVERNMENT INCENTIVES
Capital subsidy- ceiling limit up to 10 crores
20% on eligible capital investment for eligible units
+ 5% for new tourism units at Yatra Dhams, Eco- tourism Centers and tourism units
in and around Gandhinagar
+5% for women entrepreneurs, SC/ST Category and differently abled.
100% reimbursement of registration free/ stamp duty
Below are the details of exemption for 5 years for tour agency
Luxury tax Exemption
Entertainment tax Exemption
Electricity duty exemption
Capital subsidy – ceiling limit up to 20 crores
15% on eligible capital
Interest subsidy for 5 years
5% on municipal corporation area for tourism units.
7% for area other than above
7% for heritage hotels

ABOUT TOURISM
INDUSTRY AND SECTORS
OF SWITZERLAND

OVERVIEW OF TOURISM INDUSTRY IN SWITZERLAND
The best exploitation of natural resources is best in Switzerland weather they are
lakes, rivers, mountains or plateau, the country of Switzerland has developed each
and every city and town so well that it is has become the tourism attraction. “The
success of tourism industry depends on the well-connected transport rather it is key
to successful tourism”.
There is no region of Switzerland that does not aspire to some form of tourism.
Destination Switzerland took on new splendor thanks to its golden flower first
revealed in 1995. The official symbol gave a fresh new look to Switzerland
Tourism’s image. For the first time the industry had a single umbrella brand.
Tourist industry plays a major role in generating employment opportunity and
revenue for Switzerland landlord.
TOP 10 PLACES FOR TOURISM IN SWITZERLAND
SR. NO. NAME OF PLACES
1. Matterhorn, Zermatt
2. Chateau de Chillan, Montreux
3. The Jungfrau Region
4. Swiss National Park, Zernez
5. Lake Geneva and surrounding cities
6. Lugano
7. Bern
8. Lucerne
9. The Rhine Falls
10. Zurich
(TABLE NO: 3.1)

TOP 10 SWITZERLAND HOTELS
SR. NO. HOTELS
1. Hotel Allegro in Bern
2. Baur au Lac
3. Widder Hotel
4. The Dolder Grand
5. Hotel d’Angleterre
6. La Réserve Genève Hotel & Spa
7. Four Seasons Hotel des Bergues Geneva
8. Grottes/Saint-Gervais
9. Hotel Schweizerhof Bern & THE SPA
10. Hotel des alps
(TABLE NO: 3.2)
TOP 10 SWITZERLAND TOUR OPERATORS AND TRAVELLING COMPANY
SR. NO. TOUR ORGANIZERS
1. Butterfield &Robinson (luxury)
2. Trafalgar (Standard)
3. Topdeck (Standard)
4. Exodus Travels (Standard)
5. Explore! (Standard)
6. G Adventures (Standard)
7. Alpha Golf Tours
8. Destination Travel & Consulting
9. Laros Reisen
10. Polyreisen
(TABLE NO: 3.3)

JUSTIFICATION
As we all know that India is mostly famous for its traditional culture and Switzerland
mostly attract people by its natural beauty and sceneries so this is one of the reason
for selecting tourism industry, secondly there are many online reports which acted
as a factor that helped to select tourism industry for study purpose when it came the
name of Switzerland. Tourism is one of the easiest way to attract foreign earnings.
Now a day’s people are more interested in travelling and government has also made
many exemptions for tour and travel industry. To promote tourism sector in India
many new step are taken by government. Switzerland is one of the best tourist’s
places among all travelling places, so it is generated our interest for selecting tourism
industry as a part of our study.
Tourism industry plays the vital role in the national GDP of Switzerland. The tourism
industry is the sector which is growing at a good pace since last many years.
Switzerland gives the various transportation facilities to the tourists. As we have
analyzed several organizational reports and online websites that made us more
eager to work over the industry.
TOURISM IN SWITZERLAND
Switzerland is number one in the world for the competitiveness of its tourism
industry, according to a new report by the World Economic Forum.
The only negative was Switzerland’s high prices.
Other attractions for tourists were the richness of natural resources, good
environmental conditions, high safety and security.

INDIAN TOURISM
Tourism is a major engine of economic growth and an important source of foreign
exchange earnings in many countries including India. It has great capacity to create
large scale employment of diverse kind – from the most specialized to the unskilled
and hence can play a major role in creation of additional employment opportunities.
The year 2016 witnessed a growth of 10.7 % in Foreign Tourist Arrivals (FTAs) in
India. FTAs during 2016 were 88.9 lakh (provisional) as compared to the FTAs of 80.3
lakh during 2015. The Foreign Exchange Earnings (FEEs) from tourism in rupee terms
during 2016 were Rs.1, 55,650 crore (provisional) with a growth of 15.1%.
For development and promotion of Adventure Tourism in India, a Task Force on
Adventure Tourism has been formed in October, 2016 to resolve the issues related
to Adventure Tourism which includes Safety and Security of Tourists.
SR. NO. STATES MOUs SIGNED AMOUNT (RS. IN CRORES)
1 Gujarat 298235
2 Karnataka 22595
3 Rajasthan 45847.7
4 Uttrakhand 9507
5 Chhattisgarh 112
(TABLE NO: 3.4)
BILATERAL SERVICES BETWEEN INDIA AND SWITZERLAND
Government extended the e-tourist visa facility to 37 more countries from 26th
February 2016 including Switzerland, covering 150 countries. Henceforth, Swiss
nationals visiting India for tourism purposes can avail this e-visa facility with
immediate effect. There has been a slow but steady uptake of e-visas- According to
India Switzerland relationship.
In 2018, Switzerland and India will celebrate the 70 years of the Indo-Swiss Bilateral
Friendship Treaty of 1948.
Switzerland’s close and dynamic relations with India are reflected in a large number
of agreements and treaties and also in frequent, high-ranking diplomatic visits. The
multi-faceted partnership between Switzerland and India encompasses cooperation
in several areas including economy, science, education and culture.

LITERATURE REVIEWS
A Study on Tourism Marketing Development: March 2016(Mr. M.
Robinson & M. Vijayakumar)
India has reasons to be proud of its democratic traditional in any part of the world,
you’ll find Indian. The people of the country need the future citizens to be good with
strong moral and ethical values. Times have certainly changed. Today more and
more graduates from the science, engineering, management and other streams are
making their way. The more mechanical and competitive life we need some
relaxation, choose any tourism (tour) plan to protect us. Learning a new skills and
the joy of new discoveries, choose tourism. Accepting leisure without guilt and
enjoying it, choose tourism. The most exciting treat you will ever have Where ever
you are. Whatever you do life both precious and fragile need to be predicted as well
as to be allowed to flourish.
Social Media in Tourism and Hospitality: Daniel Leung, Rob Law,
Hubert van Hoof & Demetrio’s Buhalis (04 Mar 2013)
Being one of the “mega trends” that has significantly impacted the Switzerland.
Switzerland tourism system, the role and use of social media in travellers’ decision
making and in tourism operations and management have been widely discussed in
tourism and hospitality research. This study reviews and analyzes all extant social
media-related research articles published in academic journals during 2007 to 2011,
mainly in tourism and hospitality fields. Based on a content analysis on the analyzed
articles from both the consumers' and the suppliers' perspectives, this article found
that consumer-centric studies generally focused on the use and impact of social
media in the research phase of the travelers’ travel planning process. Supplier-
related studies have concentrated closely on promotion, management, and research
functions, but few discussed product distribution. Research findings thoroughly
demonstrate the strategic importance of social media for tourism competitiveness.
This study also contributes to the academia and industry by identifying some
research voids in extant research and providing an agenda for future research.

STEEPLED ANALYSIS
OF
SWITZERLAND

1) SOCIOLOGY
FAMILY AND LIFESTYLE
The family and lifestyle of Switzerland are somewhat similar to many other country.
In 19thcentury its was found that family member of two to three generation like to
live together, such tradition is continued till beginning of 20thcentury but after that
the tradition of joint family convert the nuclear family tradition. Blended family
system is also encouraged in which couples form a new family with the children from
their former marriage.
Although people of Switzerland rarely get chance to spend some quality with there
children but whenever they get chance they went for tacking because Switzerland
are mostly famous due to its natural scene.
CULTURE AND VALUE
Swiss country is always been respected for its tradition, there respects towards there
on family members, different religion and homeland.
The glacial lakes and Snowy landscape create the image of cleanness and unspotted
land for other Countries.
Switzerland culture mostly believes in conformist rather than in individualist and for
that reason many different religions are accepted in Switzerland.
In 20thcenturary woman of other country are encouraged to do job while it’s being
opposite in Switzerland. Most number Switzerland female are being profession by
housewife.
In a party or at a road side when u are calling someone use its last name unless and
until permitted by person to call by its first name.
Women of Switzerland have no equal rights compare to woman. Switzerland rank
bottom in the equality of men and women.
LIFE EXPECTANCY
The life expectancy of Switzerland people is 81.66 year in 2017. Where female live
for 84.66 year and male for 78.82 year. Switzerland rank 17thamoung top 100
countries in life expectancy in 2017.

RELIGION
Christianity is the predominant religion in Switzerland. Approx. 64 percent of
Switzerland’s population belong to one of the main churches, Roman-catholic and
Evangelical-protestant.Around 22 percent of the population are not affiliated with
any religion; Muslims make up 5 percent (mostly from Bosnia, Turkey, and Kosovo).
Judaism, Buddhism and Hinduism are very rare in Switzerland. Although Catholic and
Protestant belong to same church but their belief towards God is different.
HEALTH CONSCIOUSNESS AND WELFARE
SWISS people and government are more health consciousness; they give more
importance to their health so, to remain fit Swizz people go for horse riding, cycling
and for walking. Teenagers go for outing on the hilly areas. Due to health
consciousness Swizz government has made it compulsory for swizz people to obtain
health insurance within 3 months from the either birth or start to live in the
Switzerland. Children don’t need to be insured by the same company as their
parents. Once a child turns 18, they are officially responsible for their own health
insurance payments.
From 2017, an adult has to pays an average of CHF 447 in Swiss health insurance
premiums in, addition to that they are also liable pay monthly premiums to the
insurer, contribution towards the cost of any medical consultations and treatments,
up to a fixed decided amount.
ATTITUDE TOWARDS LIFE LEISURE
The close proximity to the mountains in all areas in Switzerland has greatly
influenced the leisure of Swiss people. Sunday-morning shooting Session and
HORNUSEEN (a kind of alpine baseball) are two other traditional Swiss sports. On
weekends, Families are often active together, taking trips or visiting family or friends.
Many people also devote part of their leisure time to the public service.
SOCIAL AND LABOUR MOBILITY
At the end of 2016, the state secretariat for migration of Switzerland accepts 31299
asylum applications due to which total population increased by 1.8%.

CONSUMER BUYING PATTERN
Switzerland was developed as a tourist place. Tourist attract due to Alps and natural
beautiful of the Switzerland. Mostly tourist buy chocolate and chocolate made items
from Switzerland , because Swiss chocolate had a different and unique taste which is
not find in any other chocolate.
ENTERPRENEURIAL SPIRIT
In 2016, Switzerland will be represented at the World Entrepreneur of The Year
awards by Dr. Jan Lichtenberg .In the fall of 2015, Dr. Jan Lichtenberg won the Swiss
Entrepreneur of The Year award in the “Emerging Entrepreneur” category. In
addition to the technology and innovation potential of InSphero AG, the jury in
particular underscored the high quality of his business management. The jury calls
him an entrepreneur of international standing with global potential.

2) TECHNOLOGICAL ANALYSIS on SWITZERLAND
RESEARCH AND DEVELOPMENT
RESEARCH AND DEVELOPMENT includes basic research, its applied research and
experimental development.Switzerland is being ranked in top 10 countries in
research and development. In 2016, the Swiss Federal Technology Institution ETH
Zurich came fourth in Europe.
PACE
Due to Switzerland innovative ideas which it’s being applied in hotels and travelling
route it’s attract tourist to Switzerland it’s also increase the number of tourist as in
2015 the number of tourist is 9158000 which increase to 9305000 in 2016.
INDUSTRIAL FOCUS ON TECHNOLOGICAL EFFORTS
The tourism industry is now mainly focused in the used of the new technology and
are modernizing the way of carrying out the various activities in this sector the
industry is mainly focused to adopt new technologies regarding the tourism sector
and making more easier for the travelers so they can use the technology and can
enjoy their tour.
COMPUTERIZATION
Use of computer is the best technique which is more in use in present generation.
Use of computer much useful in for tourist company because with the help of
computer the work being easy for tourist worker all the work are done online which
is less time consuming.
Ticket and hotel booking planning the trip Select the place & review regarding place
& Climate information
ENERGY COST AND USE
Switzerland doesn’t produce any fossil fuels and relies heavily on hydro-electricity
and nuclear power to meet its electricity needs.
Between2014-2015, alternative and nuclear energy used in Switzerland was
decreasing on average by 1.35% each year, although before that, it grew from 16.3%
in 1971 to 43.6% in 2014.Fossil fuel energy consumption of Switzerland net import
from 10296 in 2015 to 10332 in 2016.

CHANGES IN IT
Switzerland is a country which being famous for its mission in education, innovation
and expecting or advancing in new technology. Its innovative idea. Information and
communication systems embedded in a global net have had a profound influence on
these industries, as also these industries with their presence in the electronic market
show an impact on the developments of IT.

3) E-ECONOMIC ANALYSIS ON SWITZERLAND
GROSS DOMESTIC PRODUCTS (GDP)
Switzerland has one of the most stable and continuously increasing economy. It is a
policy driven country and has highly concentrated on the money security agenda.
Due to this reason investors feels safe by keeping money in Switzerland. Because of
the country's small size and high labor specialization, industry and trade are the keys
to Switzerland's economic livelihood
Though Switzerland contribution of travel and tourism to GDP (% of GDP) fluctuated
substantially in recent years, at 9.1 % in 2016.
Tourism Revenues in Switzerland increased to 3790.73 CHF Million in the first
quarter of 2017 from 3447.52 CHF Million in the fourth quarter of 2016. Tourism
Revenues in Switzerland averaged 3504.89 CHF Million from 2000 until 2017,
reaching an all time high of 4725.41 CHF Million in the third quarter of 2014 and a
record low of 2179.85 CHF Million in the fourth quarter of 2001.
ECONOMIC GROWTH
Switzerland Tourism in India, beyond by almost 25 per cent growth (2016) into that
country last year, is rolling out the red carpet further with big and novel promotions,
new destinations, special packages and infrastructure targeted at Indian travelers.
Policymakers also noticed that the Swiss franc recent weakness against the euro and
appreciation against the dollar has helped to reduce the overvaluation of the
currency although it still remains highly valued. Growth forecasts for 2017 were
lowered to under 1 percent from near 1.5 percent while inflation is seen slightly
higher at 0.4 percent from 0.3 percent. Interest Rate in Switzerland averaged 0.88
percent from 2000 until 2017, reaching an all time high of 3.50 percent in June of
2000 and a record low of -0.75 percent in January of 2015.
INTEREST RATE
The Swiss National Bank left its deposit interest rate at a record low of -0.75 percent
on September 14th 2017 as widely expected, aiming to stabilize the inflation and
support growth.

MONETARY AND FISCAL POLICY
The Swiss National Bank conducts the country’s monetary policy as an independent
central bank. It is obliged by Constitution and statute to act in accordance with the
interests of the country as a whole. Its primary goal is to ensure price stability, while
taking due account of economic developments. Swizz National Bank conducts in
depth monetary policy assessment in March, June, September and December. As
budget expenditures are issued on a yearly basis by the government, the federal
council, and have to be approved by the parliament, they reflect the country's fiscal
policy.
GOVERNMENT SPENDING
The share of Travel & Tourism spending or employment in the equivalent economy-
wide concept in the published national income accounts or labor market statistics.
Visitor exports are compared with exports of all goods and services Domestic Travel
& Tourism spending is compared with GDP Government individual Travel & Tourism
spending is compared with total government spending Internal Travel & Tourism
consumption is compared with total internal consumption (i.e. total domestic
spending plus total export) Leisure Travel & Tourism contribution to GDP is
compared with total GDP Business Travel & Tourism contribution to GDP is
compared with total GDP Travel & Tourism capital investment spending is compared
with all fixed investment spending. During the 2015, total spending on tourism
sector is of 2.5 % share of total GDP of the Switzerland.
UNEMPLOYMENT RATE
Swiss unadjusted unemployment rate stood at 3.0 percent in August of 2017, the
same as in the prior two months. The figure remained at its lowest since October
2014 and in line with market consensus. Unemployment Rate in Switzerland
averaged 3.33 percent from 1995 until 2017, reaching an all time high of 5.40
percent in March of 1997 and a record low of 1.60% in November of 2000.

EXCHANGE RATES
Swiss Franc Equals to 66.83 Indian rupees
Swiss Franc Equals to 1.04 US $
INFLATION RATE
Swiss consumer prices increased 0.5 percent year-on-year in August 2017, in line
with market consensus and following a 0.3 percent rise in the previous month. It is
the highest inflation rate since May, driven by higher prices of housing and utilities
and transport. Inflation Rate in Switzerland averaged 2.43 percent from 1956 until
2017, reaching an all time high of 11.92 percent in December of 1973 and a record
low of -1.40 percent in August of 2015.
CONSUMER CONFIDENCE
Swiss consumer confidence rose to -3 in the third quarter of 2017 from -8 in the
previous period and matching market consensus. There was an improvement in
consumers' expectation over the next 12 months regarding the general economic
situation (16 from 5 in Q2) and the labor market (41 from 48 in Q2). Also, the
likelihood of saving increased slightly (17 from 15). In contrast, there was a slight
deterioration in households' expectations regarding their own financial situation (-4
from -3). The long term average of the index stood at -9. Consumer Confidence in
Switzerland averaged -9.28 from 1972 until 2017, reaching an all time high of 22 in
the first quarter of 2000 and a record low of -51 in the first quarter of 1991.

4) ENVIRONMENTAL ANALYSIS
WELFARE AND IMPACT ON SECTOR
The Swiss constitution guarantees a basic living to a anyone in need and
everyonehas the right to assistance towards economic independence and social
integration. Social welfare cost is paid by canton and communes; the only exception
is benefitsfor asylum seekers which are paid by the federal government.
CLIMATE CHANGE AND ITS IMPACT ON SECTOR
Switzerland’s tourist season peaks during the months of July and August, when the
weather is most pleasant.
RECYCLING
In Switzerland, the following common household waste materials are recycled:
aluminum and tin cans, old batteries, light bulbs, glass, paper, PET bottles, textiles,
electrical and electronic equipment, and other. The disposal of recyclable waste is
mostly free of charge, though not always operated as door-to-door collection. Some
waste must be brought to collection spots (e.g. glass, metal, textiles), some is
collected in supermarkets or retail shops (e.g. batteries, pet bottles, and old
electrical and electronic equipment).
WASTE MANAGEMENT
Switzerland itself generally has a successful waste management policy. But
although the Swiss are great recyclers, they are among the worst offenders in
terms of the quantity of rubbish produced.The more than 50 per cent recycling
rate makes the country among the greenest in Europe. For some materials, such as
glass, the rate rises to 95 per cent.
ATTITUDE TOWARDS GREEN OR ECOLOGICAL PRODUCTS
That are tourism industry which being a major source of the income and
employment for many countries depends heavily on environment resources that
include pristine beaches, warm climate, clean air, landscape formation among
others. From a practical standpoint, green products sellers should pursue the
excellent green attributes and services that stimulate customer’s positive to
evaluation and encourage the development of favorable attitudes toward green
PRODUCT.

5) POLITICAL ENVIRONMENT
TYPES OF GOVERNMENT
Government, parliament and courts are organized on three levels:
 Federal
 cantonal (based on 26 cantonal constitutions)
 communal (in a few small cantons and in some 2500 small villages reunions of all
citizens are held instead of cantonal and communal parliaments; local courts are
usually common to several communities)
 The federal constitution in principle reserves the areas of foreign relations, the army,
customs examinations and tariffs, value added taxes and the legislation on currency,
measure and weight, railways and communications to the confederation. On the
other hand only the cantons (and some major cities) do have armed police forces,
run hospitals and universities (with the exception of two federal institutes of
technology). Legislation on public schools is made by the cantons, resulting in 26
different education systems, but the public schools are actually run by the
communes, much like many other public services (like water supply and garbage
collection). The confederation, the cantons and the communes do collect income
taxes .to finances their affairs.
MAJOR POLITICAL PARTIES & IDEOLOGY PARTIES IN SWITZERLAND
SR.
NO.
MAJOR POLITICAL PARTIES IDEOLOGY
1. SOCIAL DEMOCRATIC PARTY (SP) SOCIAL DEMOCRACY
2. FREE DEMOCRATIC PARTY (FDP) CLASSICAL LIBERALISM
3. SWISS PEOPLES PARTY (SVP) NATIONAL DEMO CONSERVATISM
4. CHRISTIAN DEMOCRATIC PARTY CHRISTIAN DEMOCRACY
5. THE GREENS GREEN POLITICS
(TABLE NO: 4.1)

POLITICAL CONDITION
Switzerland has a stable government. Most voters support the government in its
philosophy of armed neutrality underlying its foreign and defence policies. Domestic
policy poses some major problems, to the point that many observers deem that the
system is in crisis, but the changing international environment has generated a
significant re-examination of Swiss policy in key areas such as defence, neutrality,
and immigration. Quadrennial national elections typically produce only marginal
changes in party representation. Political parties play major role in tourism sector; a
healthy government can develop and maintain tourist places. Further government
can do campaigning for promoting benefits to the tourism sector, for international
tourist, it is very necessary to have transparent visa policy which can be formed by
government only.
INFLUENCE OF POLITICAL PARTY ON RESPECTIVE SECTOR
A municipality in canton Graubünden in eastern Switzerland has launched its own
political party aimed at supporting the tourism industry.

6) LEGAL FACTOR
LEGAL SYSTEM
LEGISLATION IN SWITZERLAND
The Bicameral parliament system is in force in Switzerland that was empowered with
the authority to legislate.The Swiss Parliament has two houses the Council of States
or the upper chamber which has 46 representatives (two from each canton and one
from each half-canton) who are elected under a system determined by each canton,
and the National Council or the lower chamber, which consists of 200 members who
are elected under a system of proportional representation, depending on the
population of each canton. Members of both houses serve for 4 years and only serve
as members of parliament part-time.
EXECUTIVE IN SWITZERLAND
The Swiss Executive is considered one of the most stable governments of the world.
Since 1848, it has never been renewed entirely at the same time, providing a long-
term continuity. The Federal Council has the executive powers in Switzerland. It
directs the federal administration and serves as the collective Head of State. The
Federal Council is a collegial body of seven members, elected for a four-year
mandate by the Federal Assembly which also exercises oversight over the Council.
JUDICIARY IN SWITZERLAND
The Federal Court is the judiciary arm in Switzerland. The Federal Supreme Court
hears appeals against rulings of cantonal or federal courts. The judges are elected by
the Federal Assembly for six-year terms.

CONSTITUTION OF SWITZERLAND
The Constitution of Switzerland, originally called the Federal Constitution is one of
the oldest constitutions of the World and was adopted in 1848. A newer Constitution
was introduced in 1999 with some changes yet retaining the federal structure. It
outlines basic and political rights of individuals and citizen participation in public
affairs, divides the powers between the Confederation and the cantons and defines
federal jurisdiction and authority
MAJOR LEGISLATION BODIES
NATIONAL COUNCIL
The National Council is Switzerland's "house of representatives". The 200 members
are elected every four years according to a refined proportional representation
system in principle, but since every canton forms a constituency and cantons have
extremely different numbers of inhabitants, five smaller cantons may only send one
deputy to the national council, which results in majority elections for these deputies.
COUNCIL OF STATES
The Council of States represents the cantons (like the U.S. senate). Most cantons
may send two members. For historical reasons, six cantons are considered half-
cantons and may send only, giving a total of 46 members. The rules how to elect the
members are made under cantonal legislation, so they may differ from canton to
canton. A majority of cantons does elect their members of the Council of States
every four years on the same day as the members of the National Council, however.
SWITZERLAND'S LEGISLATION PROCESS
IN SWITZERLAND, LAWS ARE CREATED IN FOUR STEPS
 Draft by the administration
 Consultation of federal states, political parties, entrepreneurs, unions and other
interested groups
 Parliamentary debate and final version passed
 Possibility of a referendum

7) E-Ethical in Switzerland
BRIBERY AT ALL LEVELS
Switzerland extended and tightened its criminal law on corruption in three stages.
 Bribing public officials and private person
 Active and passive bribery
 Bribery and giving or accepting of an advantage
On the above all the stages, swiss government have very strict law and regulations in
which the punishment is described either imprisonment or fine or both.
REPUTATION
Reputation of Switzerland still very good in few sectors such as dairy products,
chocolates, tourism, etc. due to hard work of the swizz people and its warm
welcome for the tourist and visitors. In Banking Sector, due to closed discloser policy,
the reputation is of mixed type in the world.
CORPORATE GOVERNANCE
Switzerland does not have any official definition of CG. In fact, CG is not a legal term
under Swiss law. Most erudite commentaries pertaining to corporate law matters
state that the term seems unclear and try to explain CG by referring to several
international reports (e.g. to the Cadbury Report) and their definitions and to one
particular Swiss code.8 In substance, the academic definition9 combines on one side
the internal CG (i.e. management, board of directors, auditors and their relations)
and on the other side the external CG (i.e. relations with capital markets, customers,
and employees).

8) D-DEMOGRAPHIC
EDUCATION
Most students in Switzerland attend local schools, which are of high standard and
free.Only about 5 percent of Swiss children go to a private school.There are no
school uniforms in Switzerland.In Switzerland, lessons are taught in the language of
the region - – German, French, Italian or Romansh. From early on, students also learn
one of the other official Swiss languages, as well as English.
GENDER
Over the last 50 years, female population of Switzerland grew substantially from
3.07 million to 4.22 million persons rising at an increasing annual rate that reached a
maximum of 1.24 % in 1991 and then decreased to 0.80 % in 2016.
PARTICULAR TOTAL
TOTAL POPULATION 8,359,000
FEMALE POPULATION 4,142,000
MALE POPULATION 4,217,000
(TABLE NO: 4.2)
AGE
Though Switzerland sex ratio for people aged 0-24 years fluctuated substantially in
recent years, it tended to increase through 1970 - 2015 period ending at 105 males
per 100 females in 2015.
Sex ratio for people aged 25-69 years of Switzerland increased from 95.23 males per
100 females in 1970 to 100.81 males per 100 females in 2015 growing at an average
annual rate of 0.64 %.
Sex ratio for people aged 70+ years of Switzerland increased from 63.26 males per
100 females in 1970 to 73.71 males per 100 females in 2015 growing at an average
annual rate of 1.76 %.
MARITAL STATUS
Ratio of divorce in 2016 in Switzerland is 17028.
LANGUAGES
Main languages are: German, French, Italian, and English

1) S-SOCIAL IN GUJARAT
FAMILY AND LIFE STYLE
Gujarati’s are being famous for its joint family tradition. Although there are some
percent of nuclear familybut comparatively less than joint family number. Mostly
joint family tradition is found in city because in city both men and women do job.
CULTURE AND VALUES
Gujarat are always famous for its heritage and rich traditions and also blend with
different culture of Gujarati’s like arts, beliefs, customs, languages etc.
Gujarati’s does not prevails in Gujarat but it has been widespread to different parts
of the world and now recognized as an international culture. Gujarati are mostly
famous for its food because they cook more spices and oily food.Gujarati’s are
famous for its handwork art on cloth.
RELIGION
As in other state of India ,Gujarat states also consist of different religion people in
which around 89.1% are Hindu, 9.1% are Muslim , 1.0% are Jain, 0.6% are Christian
and 1.2% are other.
HEALTH CONSCIOUSNESS AND WELFARE
National health mission, state health society of Gujarat has created wide network of
health and medical care facilities in the state to provide primary, secondary and
tertiary health care at the door step of every citizen of Gujarat with prime focus on
BPL families, marginalized population and weaker sections in rural and urban slum
areas.
Department also takes appropriate actions to create adequate educational facilities
for medical and paramedical manpower in the state of Gujarat.
LIFE EXPECTANCY
As per the information around 68.7 year of life expectancy of Gujarati people in
which 66.6 year for men and 71 year for women.

ATTITUDE TOWARDS LIFE LEISURE
Gujarati people always have a positive attitude towards their life leisure. Lots of
different festival celebrate in Gujarat, so Gujaratipeopledo not have to found time or
reason for taking break from their usual work schedule.
CONSUMERS BUYING PATTERN
Generally speaking Gujarati people are famous for its negotiation habitwith
shopkeeper, except in tourism sector. Gujarati people like travelling in different
places. Gujarati people also spend after thinking twice but when they think is useful
for their lifestyle they did not think for a second. Many foreign company established
in Gujarat because Gujarati people always like to purchase new and innovative
items.
SOCIAL/LABOR MOBILITY
Much of Gujarat’s success can be contributed to the high concentration of Parsis and
Jains. But now days Gujarat are in progress of employment opportunity especially in
tourism sector. The vibrant Gujarat had increased a number of tourist though which
the employment opportunity for guide had increased.
ENTREPRENEURIAL SPIRIT
In Gujarat people usethe word Dhandh which team business as per English language.
Gujarati’s have highly entrepreneurial spirit, their innately businessmind and highly
persevering lead them to success in any part of business. Most of children of
Guajarati’s get entrepreneurial spirit from heredity.
Gujarat Venture Finance Limited (GVFL) is the pioneer Venture Capital Fund in the
country supported by the Government of Gujarat.

2) T-TECHNOLOGICALANALYSIS ON GUJARAT
RESEARCH AND DEVELOPMENT
Gunnebo Security Group, a global security solutions provider, will be putting up a
global R&D center at its Halol facility in Gujarat and will also invest USD 4.92 million
for capacity addition to meet export demand.
PACE
As government of Gujarat had launched the advertisement such as Vibrant Gujarat
to encouraged people from different state or Gujarat to being a tourist in Gujarat.
Also the advertisement being announced with the help of different technology such
as TV, Radio, Internet,
Hoarding, etc though which advertised being reached at all over the world easily.
Due to vibrant Gujarat the ratio of tourist increases from 32.7million in 2014 to 38.3
million in 2015.
INDUSTRIAL FOCUS ON TECHNOLOGICAL EFFORTS
The Android and iOS application of the Vibrant Gujarat Global Summit 2017
was made using Hubilo.
According to data shared by Yatra.com, in the period between May 15 2014 and May
14, 2017, flight bookings on the portal have increased more than 25%.
Indian hospitality industry enjoys second place in the rapidly growing tourism market
in the world. It has been estimated that Indian hospitality industry is likely to grow at
a rate of 8.8 per cent between years 2007 to 2016.
Now a day the Ola AND Uber car facility encouraged the tourist to travel at different
mobile as well as that route is also connected with your relatives
COMPUTERIZATION
At the old time people used to stand in line for ticket booking which consume more
time so mostly people avoid to go out for holiday which directly decrease the income
of tourist industry but with the help of computer system all the procedure being
easy. Even though tourist can make their trip plan with the help of online available
information for holiday

ENERGY COST AND USE
Energy cost has chosen to focus on topics that are ripe for alternative and efficient
technology transformation - where a shift in policy has the potential to snowball.
Energy to the literate citizenry, capable of making wise energy choices The Research,
development, demonstration and popularization of Renewable Energy and Energy
efficient Technologies too this is ranked by the sustainability experts as one of this
most effective sustainable development nodal-model agency in the country.
Gujarat is rich in solar energy, biomass and wind energy. It is also the leading state in
terms of overall solar energy installation in India. As part of its renewable energy
promotion policy, Gujarat enacted the country’s first Wind Energy policy in 1993 and
become the first state with a Solar Policy in 2009.
CHANGES IN IT
Switzerland is a country which being famous for its mission in education, innovation
and expecting or advancing in new technology. EPFL has more than 250 laboratories
and research group on campus and advance degree and research programme in the
field of physic, material science, life science and biotech, chemical and engineering.
The technology used in tourism sector which provide a good services. Now a day
there is use of new software to manage the activity of the tourism.

3) E – ECONOMIC GROWTH
GROSS DOMESTIC PRODUCTS (GDP)
Contribution of over 13.5 per cent last fiscal (2015-16), the tourism sector has
emerged as one of the main contributors to Gujarat's State Domestic Product (SDP),
said an official. "Since the last ten years during Narendra Modi's regime, tourism has
been emerging as a sector contributing substantially to Gujarat's SDP," Kamlesh
Patel, Chairman, Tourism Corporation of Gujarat Ltd (TCGL), was quoted as saying in
a PTI report.
Tourism Department had invested more than Rs 1,800 crore for improving tourism
infrastructure in the state.
ECONOMIC GROWTH
While the Khushboo Gujarat ki campaign featuring popular actor Amitabh Bachchan
gave the much needed push to Gujarat's tourism sector, now that the campaign is
well past its prime, the state has managed to hold on to the impressive growth rates
in tourist footfalls. On a much enlarged base, it has managed to accomplish a 16.94%
growth in tourist arrivals in FY17 over the previous year.
Tourist flow grew from 38.3 million in FY16 to 44.8 million in FY17. Tourist flow from
other Indian states grew 22%. Business remained the dominant purpose of visit, at
55% share of tourist flow, followed by spiritual tourists at 36% share.
INTEREST RATE
Current Interest rate of Gujarat is near by 8.00%
GOVERNMENT SPENDING
Government sending’s too high in area of tourism sector. Government is planning to
spend approx. 5000 crore in 12 years. Due to which branding of Gujarat has been
done successfully. For the branding purpose Gujarat Government has hire Shri
Amitabh Bachhan as a Brand Ambassador.

MONETARY AND FISCAL POLICY
Monetary policy is the process by which monetary authority of a country, generally a
central bank controls the supply of money in the economy by its control over
interest rates in order to maintain price stability and achieve high economic growth.
In India, the central monetary authority is the Reserve Bank of India (RBI). is so
designed as to maintain the price stability in the economy. Other objectives of the
monetary policy of India, as stated by RBI, are:
• Reducing Rigidity
• Price Stability
• Promotion of Fixed Investment etc.
Fiscal policy deals with the taxation and expenditure decisions of the government.
Fiscal policy is composed of several parts. These include, tax policy, expenditure
policy, investment or disinvestment strategies and debt or surplus management.
UNEMPLOYMENT RATE
According to the report, while India’s jobless rate stood at 3.8% during the last fiscal,
Gujarat showed lowest rate of 1%. The Report also noted that Gujarat has an
extremely low unemployment rate among females in urban areas.
INFLATION RATE
Inflation rate for the month of July – august 2017 is 0.38%
ECONOMIC CYCLE
In India there are three seasons winter, summer and monsoon and in the winter and
monsoon there is cold weather in the country so there are many tourist arriving in
the country so in that season the tourism is in boom period and rest in the vacation
and festival other that there is recession in the tourism of Gujarat.

4) E-ENVIRONMENTALANALYSIS
RECYCLING
Recycling is the activities of collecting and sorting of waste materials and from which
some brand new products has been made and such products are also buying by the
consumers. Gujarat Tourism has developed recycling facility at major cities of the
Gujarat which will help in keep the Gujarat clean. Due to tourism sector, government
needs to clean the tourist places and by recycling the materials product can be
available at more effective rate.
WASTE MANAGEMENT
Some of the best practices found in the waste management in Gujarat for promoting
the tourism which is as follows –
• Eco Certification Scheme for hotels, restaurants and other tourism related
establishment
• Women`s Self Help Group (SPG) for solid waste collection where women
helping in collection of solid waste management.
• Programme of cleaning city by Surat Municipality Corporation (SMC), Gujarat.
ATTITUDE TOWARDS GREEN ECOLOGICAL PRODUCTS
Tourism, which being a major source of income and employment for many countries
depends heavily on environmental resources that include pristine beaches, warm
climate, clean air, landscape formation among others. From a practical standpoint,
green products sellers should pursue the excellent green attributes and services that
stimulate customers’ positive evaluations and encourage the development of
favourable attitudes toward green products.
INFLUENCE OF ENVIRONMENT IN THE TOURISM SECTOR
The government is carrying out many activities in the Gujarat for improving the
environment. The influence of the environment affects very much to the tourism
sector there is good waste management and recycling system in the Gujarat which
helps to maintain the god environment.

5) POLITICAL ENVIRONMENT
TYPES OF GOVERNMENT
Types of government
 Democracy
 Dictatorship
 Monarchy
 Theocracy
 Totalitarian
 Republic
 Anarchy
MAJOR POLITICAL PARTIES
 BHARTIYA JANTA Party (BJP),
 CONGRESS,
 AAM ADMI Party (AAP)
IDEOLOGY OF THE PARTIES
 BJP: Believe in development, growth and peace
 CONGRESS: “Join Hands with the Congress if you believe in their ideology…”
 AAP: Originates from strike. This believes in the power of a common man
POLITICAL CONDITION
Gujarat is governed by a legislative to the assembly of 182 members. Members of
the Legislative Assembly (MLA) are to elected on the basis of to adult to
suffragefrom one of 182 constituencies, of which 13 are reserved for scheduled
castes and26 for scheduled tribes. The office for a member of the legislative to
assembly is 5 years.
INFLUENCE OF POLITICAL FACTORS IN TOURISM SECTOR
This is two major parties in the Gujarat BJP and Congress and at present the ruling
party BJP. Gujarat government is very much active in developing a tourism sector.BJP
chairman MR Nadrandra Modi had launched Vibrant Gujarat.

6) LEGAL FACTOR
LEGAL SYSTEM
The Government of Gujarat, also known as the State Government of Gujarat, or
locally as State Government, is the supreme governing authority of the Indian state
of Gujarat and it has 33 districts. It consists of an executive, lead by the Governor of
Gujarat, a judiciary and a legislative branch.
MAJOR LEGISLATION BODIES
This legislation bodies to the parts of Indian democratic framework are of 2 types
RAJYA SABHA and LOK SABHA.
Gujarat Legislative Assembly or Gujarat Vidhan Sabha is the unicameral legislature of
the Indian state of Gujarat. It is situated in the capital Gandhinagar. Presently, 182
members of the Legislative Assembly are directly elected from the single-seat
constituencies and one member is nominated. It has term of 5 years unless it is
dissolved sooner. 13 constituencies are reserved for scheduled castes and 27
constituencies for scheduled tribes.
INFLUENCE OF LEGAL FACTORS IN TOURISM SECTOR
The legal system of Gujarat is very simple and transparent. For the development of
tourism sector, the government need to discuss some issues related to maintain of
heritage of the state. The government needs to pass budget for various tourism
place in parliament.

7) E-Ethical
BRIBERY AT ALL LEVELS
As compared to Switzerland bribery is more in the Gujarat. It is so because
government officials and public both want to satisfy their personal expectations with
the help of power of position and public money.
REPUTATION
Gujarat has good reputation among the world in the areas of tourism, pharma
sector, power sector, hospitality sector, health awareness and education sector.
Gujarat has very strong reputation of their people’s cooperative mentality and
friendly behavior. Further world knows the Gujarat as a house of the handloom,
industries and small scale business.
CORPORATE GOVERNANCE
It is in this context that corporate governance has assumed greater significance,
particularly with companies that are seeking to establish a global footprint. Thus, we
are creating a platform to learn and understand the “new" evolution & challenges
which relate to the broader issues of how corporations can govern themselves better
in going forward and also linking governance with their performance.

8) D-DEMOGRAPHIC
EDUCATION
The education system, in Gujarat, with respect to schooling is divided
into four distinct stages viz. Primary (Class I to IV), Upper Primary (Class
V to VII), Secondary (Class VIII to X) and Higher Secondary (Class XI and
XII). Higher and technical education is provided through universities and
colleges in the general higher education category (arts, science and
commerce) and technical education category (engineering, pharmacy,
agricultural sciences etc.).
Gujarat ranks 9th on the Education Development Index (EDI); Planning
and prepared by the National University of Educational Administration
(NUEPA) , this index measures the performance of states on the
Universalization of Elementary Education programme.
GENDER
As against the national figure of 943, the overall sex ratio of Gujarat was
919 in 2016, the Review said.
With 919 females for every 1000 males, Gujarat ranked 22nd among 28
states as per the 2016 Census.
Total Male 31,482,282 (2016)
Total Female 28,901,346 (2016)
Sex Ratio in Gujarat 918 females per 1,000 males
(TABLE NO: 4.3)

AGE
(TABLE NO: 4.4)
LANGUAGE
Gujarati language
Bhili language
Gamit language
Kutchi language
Kathiyawadi language
POPULATION
 Current Population of Gujarat in 2015 is 65,105,237.
 Demographic condition indicates the population, Ageing analysis, education,
religion, language, etc. For the development of tourism sector, versatile
demographic situation is required which is the strength of the Switzerland.
AGE GROUPS
0-14 years 29.3%
15-24 years 18.2%
25-54 years 40.2%
55-64 years 6.8%
65 years and more 5.6%

COMPARISON
BETWEEN
SWITZERLAND & GUJARAT

(TABLE NO: 4.5)
COMPARISION ON SOCIOLOGY
PARTICULAR SWITZERLAND GUJARAT
Family &
lifestyle
Trend of Nuclear family Again trend of joint family
are found
Culture and
Value
There is no equal right of men and
women. Mostly women are not
allowed to do job.
Women and men both have
equal right. Women have
right to do job
Religion 1) Christianity 2) Muslims 3)
Judaism 4) Buddhism 5) Hinduism
1)Hindu 2)Muslim 3)Jain
4)Christian 5) other
Health
consciousness
and welfare
Swiss government and people are
more health conscious, health
insurance is compulsory for born
baby also.
Gujarati people are also as
conscious, but not as much
as Swiss people, there is
compulsion rule for health
insurance
Life expectancy Average life expectancy is 81.66
year
Average life expectancy is
68.7 year.
Attitude
towards life
leisure
In Swiss people use to time with
their family on weekend.
In Gujarat different festival
being celebrated in a year
so they get many to enjoy
with their family
Consumers
buying pattern
Swiss chocolate is famous all over
the world so, they spend there in
buying chocolate.Swisspeople
donot spend much on luxuries
items.
Gujarati people like to
travel more at devotional
places. Gujarati people
purchase more luxuries
items.
Entrepreneuria
l spirit
People have great skills of
entrepreneurial
People have
entrepreneurial skills in
blood

COMPARISON ON TECHNOLOGY
RESEARCH AND
DEVELOPMENT
Ranked top 10 among 100
Countries.In 2016, the Swiss
Federal Technology Institution
ETH Zurich came fourth in
Europe.
In progress to archive
rank , Gunnebo security
group had started R&D
center at Halol facility
PACE The number of tourist increase
due to its innovation and
accepting new technology in
tourism sector
Through vibrant Gujarat
many tourist attract to
Gujarat for peace because
Gujarat is been blessed
with devotion place
INDUSTRIAL FOCUS
ON
TECHNOLOGICAL
EFFORTS
Tourism industry of Switzerland
almost had done its work with the
help of technology.
Tourism industry is in a
way to make its industry
thrughly worked with the
help of technology.
COMPUTERIZATION Whole work of tourism industry
done through computer
Tourism industry done its
work with the help of
computer
ENERGY COST AND
USE
It does not produce any fossil
fuels and relies heavily on hydro-
electricity and nuclear power to
meet its electricity needs.
It’s a leading state of India
in using solar energy,
biomass and wind energy.
CHANGE IN IT
SECTOR
Now a day there is use of new
software to manage the activity
of the tourism.
It’s in progress to run
transport vehicle with the
help of electricity
(TABLE NO: 4.6)

(TABLE NO: 4.7)
COMPARISION ON ECONOMIC
GDP Tourism industry contributes
9.1% in 2016
Tourism industry
contributes 13.5% in 2016
Economic growth Tourists increased by 25% in
2016-17
Tourists increased by
16.94%% in 2016-17
Interest rate Decrease to 0.75% in Deposits Rate is near about 6% in
Deposits
Monetary and fiscal
policy
The Swiss National Bank conducts
the country’s monetary policy
RBI Conducts the country’s
monetary policy
Government
spending
In 2015, total spending on
tourism sector is of 2.5 % share of
total GDP
Planning to spend
approximately 5000 crore
in 12 years
Unemployment rate Stood 3.0% in 2017 Decrease to 1% in 2017
Exchange Rate 1CHF = 1.04 US $ 1 US $ = 64.80 Indian
rupees
Inflation rate Price rate Increase by 0.5% in
2017
Price rate increase by
0.38% in 2017
Consumer confidence Rose impressively in 12 months Rose

(TABLE NO: 4.8)
COMPARISON ON ENVIORNMENT
RECYCLING The disposal of recyclable
waste is mostly free of
charge, though not always
operated as door-to-door
collection
In Gujarat the waste
material is collected door-
to-door and also the
charges are indirectly
collected form common
people by government.
WASTE MANAGEMENT Swiss had its own waste
management policy but
the Swiss people are much
famous for its clean city
area so the strict policy
had no need
Eco Certification Scheme,
Women`s Self Help Group
(SPG) for solid waste
collection,Programme of
cleaning city by Surat
Municipality Corporation
(SMC), Gujarat.
ATTITUDE TOWARDS
GREEN OR ECOLOGICAL
PRODUCTS
Swiss is famous for its
cleanliness and green
environment which attract
tourist and also Swiss
people preferred not
much spices food they
always like to eat green
vegetable
Gujarati people always
like to eat spices food they
like to eat green vegetable
but not that much as
Swiss people like to eat

COMPARISION ON POLITICAL ANALYSIS
Type of
Government
Switzerland’s Government,
Parliament, and Court are
organized three levels
They are 7 type of Government
Democracy, Dictatorship,
Monarchy, Theocracy,
Totalitarian, Republic, Anarchy.
Major Political
Parties & it’s
{Ideology}
Social democratic party (SP),
social democracy, Free
democratic party (FDP), classical
liberalism, Swiss peoples party
(SVP), national demo
conservatism, Christian
democratic party (CVP), Christian
democracy, The Greens, Green
politics
BHARTIYA JANTA Party (BJP),
Believe in development, growth
and peace, CONGRESS
“Join Hands with the Congress
if you believe in their
ideology…”, AAM ADMI Party
(AAP)Originates from strike.
This believes in the power of a
common man
Political
condition
Switzerland has a stable
government. Most voters
support the government in its
philosophy of armed neutrality
underlying its foreign and
defence policies.
Gujarat is governed by a
legislative to the assembly of
182 members.
(TABLE NO: 4.9)

COMPARISION ON LEGAL FACTOR
Legal system Legislation, Executive, Judiciary,
Constitution in Switzerland
The Governor of Gujarat, a
judiciary and a legislative
branch.
Major legislation
bodies
The federal Assembly is made up of two
chambers, the national council
representing the Council of States
The legislative bodies from a
part of the Indian
democratic framework two
type of bodiesRAJYA SABHA
AND LOK SABHA.
(TABLE NO: 4.10)
COMPARISION ON ETHICAL
PARTICULARS SWITZERLAND GUJARAT
Bribery at all
levels
bribery is less in the Swiss bribery is more in the Gujarat
Reputation Reputation of Switzerland
still very good in few
sectors such as dairy
products, chocolates,
tourism, etc.
Gujarat has good reputation among
the world in the areas of tourism,
pharma sector, power sector,
hospitality sector, health awareness
and education sector.
Corporate
governance
Switzerland does not have
any official definition of CG
Gujarat have official definition of CG
(TABLE NO: 4.11)

(TABLE NO: 4.12)
COMPARISION ON DEMOGRAFIC FACTOR
Education Free education up to higher
secondary
Girls education is free up to
higher secondary education
Gender 980 females per 1,000 males 918 females per 1,000 males
Age Life expectancy 83 Years Life expectancy 69 Years
Marital status
Language German, French, Italian,
English
Gujarati, Bhili, Gamit, Kutchi,
Kathiyawadi
Population 8,359,000 65,105,237

S-STRENGHT
 Switzerland is a country which is blessed with a beautiful places and natural
scene which near stop tourist to visit again and again.
 It is a global industry with highly international market
 It is a flexible industry which handles changes relatively easy.
W-WEAKNESS
 Highly dependency on tourists, which are highly sensitive to political events.
 High seasonal dependency for most part of the sector.
 Low level of skills and education, working conditions etc.
 Perceived to be a low status employment sector.
O-OPPURTUNITY
 The ageing population could be a boost for the integrated services of the
catering sub-sector
 Changes in the gender structures, more women entering the labour market.
Also this means an opportunity for the sector to get the needed labour.
 The trend of higher demands on quality could add value to the sector.
 Concerns for climate and health are also trends that potentially add value to
products and services.
 Increasing globalisation, leading to more international travellers and tourists,
especially from emerging economies.

T-THREATS
 The big black market is a threat to working conditions, which in the long run
is a threat to the sector's competitiveness when it comes to recruiting skilled
staff.
 The lack of sufficiently skilled personnel jeopardises the quality of the sector.
 If the climate threat grows, long distance travelling might decrease and
thereby hurt the sector.
 An ageing population makes it even harder to recruit labour.
 The educational system is ageing and might, if not renewed, jeopardise the
quality of the sector.
 For the catering industry there is a trend to invest less in food for employees
and to put taxes on these kinds of wage benefits.

S-STRENGHT
 The campaign has a very strong brand ambassador in the form of Mr.
Amitabh Bachchan
 The campaign has been a great success in terms of its visibility on various
media
 The campaign manages to create a good visual impactThe campaign
effectively showcases the diversity in Gujarat.
W-WEAKNESS
 Gujarat is not traditionally known as a tourist destination, hence the
branding is challenging
 The campaign has been a late starter in the much popular digital space
O-OPPORTUNITY
 Gujarat is quite an unexplored state, which the campaign can take advantage
of Domestic tourism has bloomed in India over the recent years
the campaign can increase its reach by effectively using the social media
space.
T-THREAT
 There are many competing campaigns from other Indian states like Kerala,
Madhya Pradesh, and Maharashtra etc.
 The emergence of the neighbouring South-East Asian countries as popular
tourist destinations can hamper domestic tourism.
 Every campaign has a shelf life and so does this one.

POPULATION
The total population of Chhattisgarh in 2017 is 29,936,268.
The sex ratio is 991 female per 1000 male
OFFICIAL LANGUAGE
Chhattisgarhi, Hindi
RELIGION
Hindu,Muslim and Christain
ETHNIC GROUPS
 Halba People
 Baiga Tribe
 Bonda People
 Gondi People
 Koewa People
 Sabar People
NATURAL RESOURCES
The limestone deposits contribute a major share of mineral deposits in the State. It
sustains 9 major cement plants with an installed capacity of 14.75 million tones and
contributes to minor cement plants also. Cement grade limestone registered a
significant presence in Raipur, Durg, Bilaspur, Bastar, Anger, Kawardha and Raigarh
districts. The reserves to the tune of 3580.6 MT have been proved and vast area still
remains to be explored. The low-grade limestone is used as building material
abundantly. The largest share of mineral revenue is contributed by coal. It is being
exploited and marketed by Coal India Ltd.

DETAILS OF MINERALS
SL.NO. NAME OF THE
MINERAL
RESERVES IN INDIA
(LAKH TONES)
RESERVES IN STATE
(CRORE TONES)
1 Iron ore 1,05,520 2069
2 Coal 20,46,530 2561
3 Bauxite 24,62,543 193
4 Limestone 7,56,590 3177
5 Dolomite 43,870 580
6 Quartzite 27,070 4,40
7 Tin ore 28907000* 1213
8 Gold 68* 3*
9 Corundum 28337* 25*
* Reserves in tones.
(TABLE NO: 4.1)

TRANSPORTATION CONNECTIVITY OF GUJARAT WITH CHATTISGARH
Chhattisgarh has coverage of mostly 2-lane or 1-lane roads which provides
connectivity to major cities. 11 national highways passing through the state which
are together 3078.40 km in length. The bus fares are affordable and services
are scheduled at convenient timings for the public.National Highway 6 connect
Gujarat and Chattisgarh. Availability of 12 Trains from Ahmadabad to Raipur named
by Okha Howrah express, Adipuri express, Kavi guru express etc. are the trains which
helps in goods as well as fare transportation.
Major transport services are:
 Gujarat Goods Transport & Traders
 Raipur Gujarat Transport Co.
There are several flights from Gujarat to Chhattisgarh. Majority of flights takes about
4:30 hrs time from Ahmadabad to Raipur.
MAJOR INDUSTRIES
A number of wide ranging industries can come up in this State due to availability of
minerals, power, labor and agricultural base.
The recently announced Chhattisgarh’s Industrial Policy is based on two primary
factors. Firstly, creating basic infrastructure, friendly labor relations, transparency
and accountability and reducing red Tourism. The other factor is best planning and
encouraging administration.
Considering the State’s potential for industrial growth, traditional sector like
agriculture, forest produce, minerals, weaving, handicrafts and modern areas like
information technology and biotechnology have been termed as the ‘thrust areas’.
Thrust sector and mega projects have been given some concessions. Government is
working as a facilitator for creating more jobs through industries, development of
regions and increase in exports.

LARGE & MEDIUM SCALE INDUSTRIES IN C.G. STATE
SR.
NO.
CATEGORY NO.
OF
UNITS
INVEST
MENT
EMPLOYMENT
(Rs.In
lakhs)
1 STEEL INDUSTRIES 58 369708 79292
2 ENGINEERING UNITS 7 5110.67 3012
3 CEMENT INDUSTRIES 14 229910 8010
4 CHEMICAL INDUSTRIES 34 1435.56 130446
5 SOLVENT &FOOD INDUSTRIES 35 5327.13 2614
6 YARN & FABRICS 7 20425.8 5315
7 PAPER, PLYWOOD & OTHERS 10 8844.59 1912
TOTAL : 165 800762 230601
(TABLE NO: 4.2)
CONTRIBUTION IN GDP
Chhattisgarh contribution in GDP is 7.14%

TOURISM IN CHATTISGARH
The Chhattisgarh is called Rice Bowl of India is covered with 44% area under forest,
tribal dominant and has rich potential to become one of most promising tourist spot
of country. It emerged as a major destination for travel and tourism industry of the
nation.
Tourism sector is developing in Chhattisgarh because it’s blessed with many natural
scenario which attract tourist to visit that place. Tourism place in Chhattisgarh is in
much way such as
1) NATURE TOURISM
Many caves and waterfall situated in Chhattisgarh named by Jogimara caves,
Kutumser caves, Chitrakote waterfall, Tirathgarh waterfall.
2) WILDLIFE TOURISM
Almost 44% area of a state covered with forest , it has 3 National park and 11
Sanctuaries named by Kanger Valley National Park, Indravati national park,
Achanakmar wildlife sanctuary, Udanti sanctuary.
3) EDUCATIONAL TOURISM
Indira Kala Sangit University is asia’s biggest music university.
4) ADVENTURE TOURISM
The various rugged mountains area of SARGUJA and BASTAR region of Chhattisgarh
attract tourist for trekking.
CONTRIBUTION OF TOURISM INDUSTRY IN GDP
 Tourism in India accounts for 9.6 per cent of the GDP and is the 3rd largest foreign
exchange earner for the country. In 2016, foreign tourist arrival in India stood at 8.8
million
 The number of Foreign Tourist Arrivals (FTAs) in April 2017 was 7.40 lakh as
compared to FTAs of 5.99 lakh in April 2016 and 5.42 lakh in April, 2015.

MAJOR PLAYER OF TOURISM INDUSTRY IN INDIA
MAJOR HOTELS IN CHATTISGARH
SR.
NO.
NAME OF HOTELS CITY RATING
1 HOTEL LANDMARK RAIPUR 4 and half star
2 HOTEL THE SUDESH RAIPUR 4 and half star
3 COUTYARD BILASPUR 4 and half star
4 HOTEL MEERA RAIPUR 4 star
5 HOTEL ROYALE AMBIENCE RAIPUR 4 star
6 HOTEL AVALON RAIPUR 4 star
7 HOTEL JINDAL REGENCY RAIGARH 4 star
8 THE AANANDA IMPERIAL BILASPUR 4 star
9 HYATT RAIPUR RAIPUR 4 star
10 HOTEL GRAND IMPERIA RAIPUR 3 and half star
(TABLE NO: 4.3)
MAJOR RESORT IN CHATTISGARH
SR. NO. NAME OF RESORTS CITY RATING
1 WILD HILL RESORT RAIPUR 5
2 HOTEL SHANTI HOME RAIPUR 4
3 CHAWLAS HOLIDAY RESORT KUMHARI 4
4 BHOJLI RESORT RAIPUR 3.5
(TABLE NO: 4.4)
MAJOR WATERPARK IN CHATTISGARH
SR. NO. NAME OF WATERPARKS CITY RATING
1 M M FUNCITY GODHI 4.5
2 WONDERLAND RAIPUR 4
3 WATER WORLD RAIPUR 4
4 WATER ZORBING RAIPUR 3
(TABLE NO: 4.5)

MAJOR TOUR OPERATOR IN CHATTISGARH
SR. NO. NAME OF TOUR OPERATOR CITY RATING
1 COX AND KINGS LTD BILASPUR 5
2 CHHAYA TRAVEL RAIPUR 5
3 LET’Z HOLIDAY RAIPUR 4
4 VALMIKS NATURE TOURISM RAIPUR 4
5 GLOBAL TOUR AND TRAVEL RAIPUR 3.54
6 THOMAS COOK INDIA LTD RAIPUR 3
7 MOON HOLIDAYS BHILAI BHAILIA 2
8 OBERIO TOUR AND TRAVEL RAIPUR 1
9 TOUR MASTI. COM RAIPUR 1
10 SWIFT TOUR AND TRAVEL RAIPUR 1
(TABLE NO: 4.6)
MAJOR PLACE OF CHATTISGARH FOR TOURIST
SR. NO. TOURIST PLACE CITY
1 CHITRAKOTE FALL TIRATHA
2 MAHAMAYA TEMPLE RATANPUR
3 KANGER GHATI NATIONAL PARK JAGDALPUR
4 SANJAY NATIONAL PARK KORIYA DISTRICT
5 BHORAMDEO TEMPLE KABIRDHAM DISTRICT
6 MAHANT GHASIDAS SANGARHALAYA RAIPUR
7 DANTESHWARI TEMPLE BASTAR DISTRICT
8 BASTAR PALACE JAGDALPUR
9 MAITRI BAGH BHILAI
10 ANTHROPOGICAL MUSEUM JAGDALPUR
(TABLE NO: 4.7)

LOCAL TAX AND DUTIES CHARGED FROM TOURISM INDUSTRY
Seat capacity from 4 to 6 – Rs 50 per seat per month
Seat capacity from 7 to 12 +1 – Rs 150 per seat per month
Seat capacity > 12+1- Rs 800 per seat per month
Capital subsidy- ceiling limit up to 10 crores
20% on eligible capital investment for eligible units
+ 5% for new tourism units at YatraDhams, Eco- tourism Centers and tourism units in
and around Gandhinagar
+5% for women entrepreneurs, SC/ST Category and differently abled.
100% reimbursement of registration free/ stamp duty
Below are the details of exemption for 5 years for tour agency
Luxury tax Exemption
Entertainment tax Exemption
Electricity duty exemption
Capital subsidy – ceiling limit up to 20 crores
Interest subsidy for 5 years
5% on municipal corporation area for tourism units.
7% for area other than above
7% for heritage hotels

SWOT ANALYSIS
OF
TOURISM INDUSTRY
IN
CHATTISGARH

S – STRENGTH
 Well connected by Railways and Roadways
 The density of population is much lower than the country population density.
Hence free land is available for industrialization.
 Abundant forest resources: - Almost 44% of the area of the state is covered
by forest. Ample scope for forest based tourism industries.
 Regular flights to metro cities.
 Good communication facilities available
 Favourable industrial climate
 Hard working and low cost labour
W – WEAKNESS
 Markets are not well developed
 Most of the employment opportunities are due to forest and agricultural
sources that varies as per climatic conditions.
 Education facilities in the state are not evenly developed in all the districts.
 Agriculture is the main activity of the State. The farmers are not interested in
industrial activity.
 Technical Educational Facilities in the State is not well developed.

O – OPPORTUNITY
 The densely forested areas in State provides opportunities for setting tourism
based industries
 There are many Tourist spots in the state
 The four lines NH connecting Mumbai to Kolkata, which is passing through CG
state, will open new opportunities.
 Road Network- The 4 lines National Highway, which is passing through State,
will open new opportunities
 Availability of highly skilled manpower will computer related activities such as
software development.
T – THREATS
 Ecological Imbalance-There is the possibility of creating an ecological
imbalance because of felling of trees, changing topography of the land,
utilization of large quantity of ground water, digging of mines etc.
 Pollution-Creation of unacceptable levels of pollution in water, sound and air
etc by the industries can be health hazard to men and animals.
 There is increasing unemployment due to over dependability on agriculture,
which is seasonal activity.

FINDINGS IN TABULAR FORM
PARTICULAR SWITZERLAND GUJARAT CHATTISGARH
Geographical
feature
It is surrounded
by hilly and
mountainous
area
It is surrounded by three
different region
Saurashtra region with
rocky area, kutch region
with barren land and
Mainland with fertile land
with alluvial soil.
It is a combination
of both northern
and southern part
of the state is
covered with hilly
area while central
part is a fertile
land.
Area 41285km2 196024km2 135198km2
Coastline 0km 0km 1600km
Population 8.45M 65.105 M 25.55M
LIST OF TOP
INDUSTRY
In Switzerland
there are many
established
company but the
company in top
position is
machine, watch
making industry
Major agriculture product
making industry
Power sector,
steel sector
making industry.
Major
exported and
imported
product
Major company
of the country
import the part of
a product from
different part of
the world and
make it in a
usable product in
land country.
Example Gems,
Oil, Steel, Clothes,
Electronic import product.
Export agriculture based
product like dairy
product, masala, cotton
etc.
Newsprint in rolls
or sheet are
import product

precisiousmetal,
clock watch etc
Opportunity in
tourism
industry
Already utilized
100% opportunity
in tourism sector
due to its god
gifted natural
scences, hilly area
etc.
In a way to utilized the
opportunity in tourism
sector example of
‘KHUSHBOO GUJARAT KI’
A way step back
to Gujarat in
utilizing tourism
opportunity.
TOP places for
tourism sector
Matterhorn,
Zermatt, Chateau
de Chillan,
Montreux,
Bern, Lugano.
SomnathMahadevmandir,
Sabarmati ashram,
Dwarkadish temple.
Chitrakote falls,
Mahamaya
temple,
Danteshwari
temple
Tax charges
and incentive
provide by
government
investment ,
5% for new tourism units
at YatraDhams, Eco-
tourism Centres and
tourism units in and
around Gandhinagar
20% on eligible
capital investment
,
5% for new
tourism units at
YatraDhams, Eco-
tourism Centres
and tourism units
in and around
Gandhinagar
(TABLE NO 4.8)

SOCIOLOGY There is a trends of
nuclear family but the
weak point of this country
is no equal right for men
and women, Average life
expectancy is 81.66 year
Again trend of joint family
are found, but in the
progress of equal right for
men and women, Average
life expectancy is 68.7
year.
TECHNOLOGY In the field of Reseach and
Development its ranked
top 10 amoung 100
countries & with the
adoption of technology
continuously growth had
been found in tourism and
transportation sectors
Vibrant Gujarat is the best
advertisement which had
attract tourist since last so
many year but such
advertisement doesnot
spread to each and every
cornor of the world
without adoption of
lastest technology.
ECONOMIC In the economy, tourism
sector had contribute
9.1% in gdp out of which
2.5% had been spend by
government for tourism
sector. 25% tourists had
increased compare to last
year.
Government plans to
spend 5000cr for
economic development &
tourism sector had
contribute 13.5% in GDP
Environmental Recycling & waste
management process
need to be improved
There is less awareness
regarding recycling &
waste management
process
Political Major parties are Swiss
people’s party, Social
democratic party, FDP.
BhartiyaJanta Party,
Congress party, National
congress party

The liberals
Legal system Legislation, Executive,
Judiciary, Constitution
judiciary and legislative
branch
Ethical bribery is less bribery is more
Demographic factor Free education up to
higher secondary &980
females per 1,000 males
Girls education is free up
to higher secondary
education &918 females
per 1,000 males
(TABLE NO: 4.9)

SWOT
Particular Switzerland Gujarat Chhattisgarh
Strength Blessed with
natural scenes,
hilly areas, rivers
and have great
facility of roadway
and railways
connectivity.
Blessed with
devotional places
& great roadway,
airway, waterway
& railway.
Abundant forest
resources&Well
connected by
Railways and
Roadways
WEAKNESS Highly
dependency on
tourists, which are
highly sensitive to
political events&
low employment
opportunity.
Mostly dependend
on agriculture
sector
Most of the
employment
opportunities are
due to forest and
agricultural
sources that varies
as per climatic
conditions
Opportunity Increasing
globalisation,
leading to more
international
travellers and
tourists, especially
from emerging
economies
Gujarat is quite an
unexplored state,
which the campaign
can take advantage
of Domestic tourism
has bloomed in
India over the
recent years
The campaign can
increase its reach by
effectively using the
social media space
The
densely forested
areas in State
provides
opportunities for
setting tourism
based industries,
Availability of
highly skilled
manpower will
computer related
activities such as
software
development

Threat If the climate
threat grows, long
distance travelling
might decrease
and thereby hurt
the sector, The big
black market is a
threat to working
conditions
Neighbouring states
like Madhya
Pradesh and
Maharashtra had
more step ahead in
tourism sector
which may hammed
a tourist
There is increasing
unemployment
due to over
dependability on
agriculture, which
is seasonal activity
(TABLE NO: 4.10)

FINDINGES
 Hotel, Places and transportation are major segment of Swiss tourism.
 As per the above mention comparative table it is find that Switzerland is
more developed country in tourism sector as compare to Gujarat, while
Gujarat is on the way of developed in tourism sector.
 Tourist attract to Switzerland due to its natural beauty while tourist attract to
Gujarat due to its holy places.

SUGGESTIONS
 As we found that more people of Gujarat, travel in Switzerland so need to start
direct air route plane from Gujarat to Switzerland.
 Indian people are travel sicker and foody so if proper marketing has been done by
marketing professionals with the help various marketing tools than there are wide
number of opportunities that more of them attract to visit Switzerland atleast once.
 Most of the area of Chhattisgarh has been covered by forest area that the tracking
activities would help to increase the adventure lovers from Gujarat as well as
Switzerland people.
 High seasonal dependency for most part of the sector in Switzerland which
directly affect on tourism sector such as in winter season there is an ice
problem.

CONCLUSION
Due to growing economic significance of tourism, there is a spectacular increase in
tourism worldwide and increase in earning of the local people. This money is
observed by the local economy of the nation, and the helps increase job
opportunities .tourism mostly depends on the range and typs of accommodation
available at the destination. Expenditure by tourists has a multiplayer effect and also
generates considerable tax revenue for local economy.
Tourism has become a major and an integral part of economic, social and physical
development. Attraction accommodation supporting facilities and infrastructure are
the basic elements of tourism. The flow of domestic tourists depends on the location
of the tourist spot and population density of an area. Accessibility is an essential
factor for better development of tourism. Hotel industries have well for
development of tourism.
Switzerland has glorious traditions and reach cultural heritage are closely related
with the development of tourism.

BIBLIOGRAPHY
 http://www.everyculture.com/Sa-Th/Switzerland.html
 http://www.euromonitor.com/switzerland
 http://www.encyclopedia.com/places/germany-scandinavia-and-central-
europe/swiss-political-geography/switzerland
 http://www.startupindia.gov.in/uploads/pdf/Gujarat_in_the_States_Confere
nce.pdf
 http://www.business-standard.com/article/economy-policy/chhattisgarh-
fy17-growth-rate-to-beat-national-rate-117030300779_1.html
 http://thehitavada.com/Encyc/2016/7/5/Chhattisgarh-state-records-60--rise-
in-number-of-foreign-and-domestic-tourists.aspx
 http://shodhganga.inflibnet.ac.in/bitstream/10603/98411/10/10_chapter%2
04.pdf
 https://www.myswitzerland.com/en-in/home.html
 https://www.tripadvisor.in/Tourism-g188045-Switzerland-Vacations.html
 https://www.makemytrip.com/holidays-international/switzerland-
tourism.html
 http://www.gujarattourism.com/
 https://www.tourmyindia.com/states/gujarat/
 http://cgtourism.choice.gov.in/
 https://www.tripadvisor.in/Attractions-g297594-Activities-Chhattisgarh.html
 http://indianexpress.com/article/india/india-others/chhattisgarh-aims-at-
becoming-the-biggest-eco-tourism-hub/

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