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Self Branding
Is your story convincing?
Who doesn’t like a good story? Aren’t stories an integral part of our lives. In fact, creating a self-brand is all
about telling your personal story in a convincing and interesting way!
Any person with a strong digital footprint is a great story teller. Currently, if you are not using the social
media to tell your brand story, you are missing out on a big opportunity. Platforms such as LinkedIn,
MySpace, Pinterest have millions of users and in order to stand apart, your story must go beyond your two-
page resume.
Take a minute – Is your story convincing enough? When someone looks at your LinkedIn profile, do they
know that you are a brilliant strategist who could turn their game around or you are someone who could sell
any idea with your words?
Here are few tips to build a convincing personal brand:
A headline: Every story has a title, yours must too. The headline may refer to your current title, but also
keep in mind the keywords that people would use if they were to search for you. The headline should
capture the reader and compel him to read your story.
A real story with results: As a professional with years of experience behind you, you would definitely have a
long list of achievements, and thus, a number of winning stories to tell. However, every story will not connect
with the reader. You must dig into your experience and think of the road blocks you had to overcome to
achieve a certain result and quantify your wins in numbers if possible.
Vision: While it is important to bring out your skills and showcase the results you have achieved, it is equally
important to share your vision. The whole theme of your personal story should bring out the ideals and skills
that define you, which of course, would be mapped to your target role.
Remember, a great story teller persuades his audience with ease and leaves a lasting impression. In order
to differentiate yourself from the crowd, start crafting your story now!
Are you a social media miser?
Imagine bumping into someone at a conference and suffering a downpour of their political, religious or sexual
views that you couldn’t care less about. Well, it won’t ever happen really (hopefully) as most of us are
extremely professional at such social events. However, this line is easily diluted when it comes to social
media. One often doesn’t think before posting an opinion online. While you may believe it is great to share
your opinion, do stop and think whether you would be interested in following someone with similar social
media activity.
Often, professionals stay away from social media due to fear of being misunderstood or not being sure of
social media etiquette. While pouring your heart out online is not a good idea, being a social media miser
will also not do any good to your personal brand.
In order to build a stellar personal brand, you need to consistently post across your social profiles in a
planned fashion. Ask yourself the following questions:
What is your message?
What do you want to be perceived as?
What is your buzz?
Once you have zeroed in on the above, actively post without deviating from your USP as well as find
relevant groups and communities on LinkedIn and Facebook, where you can participate in conversations
around your areas of interest. Post helpful comments that are relevant to the group members and see your
connections grow.
Remember, don’t be stingy with social media; just be stringent.
Trips and Travel
Best Things to do in NY
Choice is a great thing! And New York offers you plenty. An astonishing city with much to do, it could take a
lifetime to discover every small thing this place has to offer.
Here we list some usual and ‘not so’ usual experiences, you must not miss!
Statue of Liberty
Starting with the clichéd and the most iconic, no visit to the Big Apple is complete without visiting the Statue
of Liberty. A symbol of hope to the earliest settlers, today it is visited for the panoramic views of the city. We
suggest you to take one of the many cruises to visit the Statue of Liberty and the Ellis Island.
The High Line
One of the coolest walks you’d ever take, don’t miss out on this 1.45 mile walk built on an elevated ferry
line on the west side of Manhattan. Offering an unexpected spot of greenery and a unique view of the NYC,
it houses a water feature (overlooking the Hudson) and a covered market amongst other attractions.
Grand Central Terminal/ Times Square
A famous landmark in midtown Manhattan, Grand Central Station is one of the busiest train stations in the
world. Take a guided tour or amble along to discover the 68 shops and numerous eateries in this historic
landmark. A magnificent façade adorned with classic art, and ingenious engineering behind the walls to
manage the heavy traffic relentlessly, the Grand Central Terminal is a true ode to the spirit of NY.
Once there, take the 42nd Shuttle to Times Square to hit the busiest and the most colorful square of NY.
The many billboards, hoardings, cafes and Broadway theatres bustle this place with energy. And if you
happen to be here on the New Year’s Eve, gather in with the millions to watch the festivities and the ‘ball
drop’ at midnight.
Coney Island Boardwalk
A riot of amusement and loads of sand and fun - Coney Island Boardwalk is an exciting place to let off
some steam during the summers. The 2.7 mile long sandy Boardwalk offers hours of entertainment with
numerous volleyball patches, trendy sit outs and the Luna Park. Don’t forget to the spin on the Thunderbolt,
the first custom roller coaster in Coney Island since 1927.
Move over Italy, try the NY Pizza
You can’t leave NY without taking a bite of the delicious pie! Arguably, New York is known to dish out the
best pizzas in the US; charcoal smoked, cheesy and greasy – thin and crispy or deep-dish, done to
perfection. Try out ‘Di Fara’ at Brooklyn for a slice of heaven.
The Fort Greene Flea Market
Try bargain hunting for unique items at over 150 stalls in the outdoor flea market at Fort Greene, Brooklyn.
Running on every Saturday from 10:00 am to 5:00 pm in the months of April to October, the market also
runs a food market to tantalize your taste buds.
New York offers something new to discover each time you visit. Wishing you many happy travels!
Tapas Tours of Seville – Tour Description
Savor the true flavor of Spain with our tapas tour of Seville. Follow our local guide to sample the revered
tradition of the Spaniards in the quaint local bars serving the most authentic tapas you would ever taste.
Tapas are small portions of food, hot or cold, served in bodegas and bars to accompany your glass of wine.
Tradition has it that wine makers in Andalusia used a lid or tapas to cover a wine glass before serving to
prevent flies from entering inside. To attract more clientele, a small portion of some delectabl e recipe was
placed on the lid, leading to the origin of Tapas. It is customary to stand at the bar for tapas.
On our tour, we take you hopping to popular bodegas and tapas bars loved by the locals to savor the most
traditional to the modern recipes with a twist.
Seville, the home of Tapas, offers many ‘Tapa’ paths that will soak you up in an exquisite palatable journey.
We offer the following routes.
Triana Route: Famed to serve the most traditional tapas, the streets of Triana are full of energy, exuberance
and of course, many many bars, coves and taverns serving tapas, each better than the other. Step in to the
Triana neighborhood, the birth land of the Flamenco and many renowned bull fighters, to enjoy a different
Spain on the other side of the river.
What more could one ask for – tradition, color and taste rolled in to a glass of wine and exquisite tapas for
you to enjoy – Joie de Vivre!
Fitness
Train Wise to Get Stronger
You have entered that gym about a hundred times, spent time, effort and money. Too much sweat and
tears, but no result to be seen…
Remember, it is not just about training, it is about training right. Avoid the following mistakes and see your
body shape up just the way you want!
The company matters
The age-old adage, “A man is known by the company he keeps,” couldn’t be truer. You will be surprised to
know that even your training regime is affected by the company you keep. Avoid hitting the gym with lazy
and negative people. A positive mind and positive company will lead to positive results quicker.
Late to bed and early to rise, makes your strength training futile!
Research has proved that lack of sleep adversely affects your performance at the gym.
Sleep refreshes the mind and the body. Anabolic hormones such as the growth hormone and testosterone
are released during sleep that are important to repair the wear and tear in the body caused by strength
training. Sleep deprivation leads to exhaustion, increased rate of injury, loss of focus and reflex. Aim to sleep
for a minimum 7-8 hours to reap the maximum benefit from your training routine.
Machine Training
Yes, we all love working out on machines and they are great for building isolated body parts. However, pure
machine workout neglects stabilizing muscles and also does not take into account full movement patterns. To
build proper strength, apart from targeting specific muscles, it is imperative to teach muscle groups to work
together. Thus, in order to build optimal strength, free weights are an indispensable addition. Free weights
work in a more synergized way and if used properly, will keep your joints healthy in the long run.
Too much cardio is as bad as too less
Cardio is an important part of any exercise – whether you want to lose weight, build strength or stay in
shape. However, too much cardio (over 60 minutes) can lead to muscle loss and can even slow down your
metabolism. As the metabolic rate slows down and the resting heart rate decreases, it becomes more difficult
to burn fat.
A study conducted by the University of Tampa showed that jogging with a strength training routine brings
down your strength gain by 50%. A better idea is to opt for a low intensity cardio work out (such as
walking) with your strength training.
Staying hydrated is key
Dehydration can destroy your performance at the gym. Water is the most anabolic agent that you could stock
up on – stay hydrated for better strength!
Research has indicated that not having enough water can lead to increased protein breakdown. Make sure
you have 3-4 liters of water every day and double it up if you stay in a hot and humid climate.
Sweat it out smart to make a difference in your body. Avoid these common mistakes to get the best out of
your workout.
Take good care of your body; it is the only place you have to live!
Lifestyle
SpeedLoves Money
Speed loves money? Not really, we list the best fly cars (2015 models) under $50,000.
Subaru WRX STI (2015)
After generations of world rally champions, finally Subaru brings out a car for the roads! Priced a $34,495, it
boasts of 305 horsepower fuelled by an advanced turbocharged 2.5-liter four-cylinder engine, and 290 lb-t
torque.
Ford Mustang (2015)
With launch control and an independent rear suspension system, the Ford Mustang (2015) at $36,300
packs a punch with GT’s 435-horsepower 5.0-liter V-8 engine. Zooms from 0 to 60 mph in less than 5
seconds…
BMW 335i
A mini sedan by the luxury giants, 335i comes with a price tag of $43,750. Running on a 3.0-litre inline-six
cylinder engine, this baby vrooms from 0 to 60 mph in about 5.1 seconds. What it may lack in speed, it
makes up in style and comfort.
Volvo S60 T6 R-Design
At $43,800, Volvo makes a wildcard entry into the fast car fraternity with its new design philosophy. The
secret - an all-wheel drive, a six-speed automatic transmission and a heavy duty 3.0-liter six-cylinder
engine churning out 325 horsepower and 354 lb-ft of torque.
Dodge Charger SRT 392
A big car with a bigger engine -The SRT 392 charms you with its 6.4-litre eight-cylinder motor. A 485
horsepower and an eight speed automatic transmission allow you to accelerate up to 60 mph in 4.3
seconds. This ‘zinger’ would cost you $48,990.

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Sample_Articles

  • 1. Self Branding Is your story convincing? Who doesn’t like a good story? Aren’t stories an integral part of our lives. In fact, creating a self-brand is all about telling your personal story in a convincing and interesting way! Any person with a strong digital footprint is a great story teller. Currently, if you are not using the social media to tell your brand story, you are missing out on a big opportunity. Platforms such as LinkedIn, MySpace, Pinterest have millions of users and in order to stand apart, your story must go beyond your two- page resume. Take a minute – Is your story convincing enough? When someone looks at your LinkedIn profile, do they know that you are a brilliant strategist who could turn their game around or you are someone who could sell any idea with your words? Here are few tips to build a convincing personal brand: A headline: Every story has a title, yours must too. The headline may refer to your current title, but also keep in mind the keywords that people would use if they were to search for you. The headline should capture the reader and compel him to read your story. A real story with results: As a professional with years of experience behind you, you would definitely have a long list of achievements, and thus, a number of winning stories to tell. However, every story will not connect with the reader. You must dig into your experience and think of the road blocks you had to overcome to achieve a certain result and quantify your wins in numbers if possible. Vision: While it is important to bring out your skills and showcase the results you have achieved, it is equally important to share your vision. The whole theme of your personal story should bring out the ideals and skills that define you, which of course, would be mapped to your target role. Remember, a great story teller persuades his audience with ease and leaves a lasting impression. In order to differentiate yourself from the crowd, start crafting your story now!
  • 2. Are you a social media miser? Imagine bumping into someone at a conference and suffering a downpour of their political, religious or sexual views that you couldn’t care less about. Well, it won’t ever happen really (hopefully) as most of us are extremely professional at such social events. However, this line is easily diluted when it comes to social media. One often doesn’t think before posting an opinion online. While you may believe it is great to share your opinion, do stop and think whether you would be interested in following someone with similar social media activity. Often, professionals stay away from social media due to fear of being misunderstood or not being sure of social media etiquette. While pouring your heart out online is not a good idea, being a social media miser will also not do any good to your personal brand. In order to build a stellar personal brand, you need to consistently post across your social profiles in a planned fashion. Ask yourself the following questions: What is your message? What do you want to be perceived as? What is your buzz? Once you have zeroed in on the above, actively post without deviating from your USP as well as find relevant groups and communities on LinkedIn and Facebook, where you can participate in conversations around your areas of interest. Post helpful comments that are relevant to the group members and see your connections grow. Remember, don’t be stingy with social media; just be stringent.
  • 3. Trips and Travel Best Things to do in NY Choice is a great thing! And New York offers you plenty. An astonishing city with much to do, it could take a lifetime to discover every small thing this place has to offer. Here we list some usual and ‘not so’ usual experiences, you must not miss! Statue of Liberty Starting with the clichéd and the most iconic, no visit to the Big Apple is complete without visiting the Statue of Liberty. A symbol of hope to the earliest settlers, today it is visited for the panoramic views of the city. We suggest you to take one of the many cruises to visit the Statue of Liberty and the Ellis Island. The High Line One of the coolest walks you’d ever take, don’t miss out on this 1.45 mile walk built on an elevated ferry line on the west side of Manhattan. Offering an unexpected spot of greenery and a unique view of the NYC, it houses a water feature (overlooking the Hudson) and a covered market amongst other attractions. Grand Central Terminal/ Times Square A famous landmark in midtown Manhattan, Grand Central Station is one of the busiest train stations in the world. Take a guided tour or amble along to discover the 68 shops and numerous eateries in this historic landmark. A magnificent façade adorned with classic art, and ingenious engineering behind the walls to manage the heavy traffic relentlessly, the Grand Central Terminal is a true ode to the spirit of NY. Once there, take the 42nd Shuttle to Times Square to hit the busiest and the most colorful square of NY. The many billboards, hoardings, cafes and Broadway theatres bustle this place with energy. And if you happen to be here on the New Year’s Eve, gather in with the millions to watch the festivities and the ‘ball drop’ at midnight.
  • 4. Coney Island Boardwalk A riot of amusement and loads of sand and fun - Coney Island Boardwalk is an exciting place to let off some steam during the summers. The 2.7 mile long sandy Boardwalk offers hours of entertainment with numerous volleyball patches, trendy sit outs and the Luna Park. Don’t forget to the spin on the Thunderbolt, the first custom roller coaster in Coney Island since 1927. Move over Italy, try the NY Pizza You can’t leave NY without taking a bite of the delicious pie! Arguably, New York is known to dish out the best pizzas in the US; charcoal smoked, cheesy and greasy – thin and crispy or deep-dish, done to perfection. Try out ‘Di Fara’ at Brooklyn for a slice of heaven. The Fort Greene Flea Market Try bargain hunting for unique items at over 150 stalls in the outdoor flea market at Fort Greene, Brooklyn. Running on every Saturday from 10:00 am to 5:00 pm in the months of April to October, the market also runs a food market to tantalize your taste buds. New York offers something new to discover each time you visit. Wishing you many happy travels!
  • 5. Tapas Tours of Seville – Tour Description Savor the true flavor of Spain with our tapas tour of Seville. Follow our local guide to sample the revered tradition of the Spaniards in the quaint local bars serving the most authentic tapas you would ever taste. Tapas are small portions of food, hot or cold, served in bodegas and bars to accompany your glass of wine. Tradition has it that wine makers in Andalusia used a lid or tapas to cover a wine glass before serving to prevent flies from entering inside. To attract more clientele, a small portion of some delectabl e recipe was placed on the lid, leading to the origin of Tapas. It is customary to stand at the bar for tapas. On our tour, we take you hopping to popular bodegas and tapas bars loved by the locals to savor the most traditional to the modern recipes with a twist. Seville, the home of Tapas, offers many ‘Tapa’ paths that will soak you up in an exquisite palatable journey. We offer the following routes. Triana Route: Famed to serve the most traditional tapas, the streets of Triana are full of energy, exuberance and of course, many many bars, coves and taverns serving tapas, each better than the other. Step in to the Triana neighborhood, the birth land of the Flamenco and many renowned bull fighters, to enjoy a different Spain on the other side of the river. What more could one ask for – tradition, color and taste rolled in to a glass of wine and exquisite tapas for you to enjoy – Joie de Vivre!
  • 6. Fitness Train Wise to Get Stronger You have entered that gym about a hundred times, spent time, effort and money. Too much sweat and tears, but no result to be seen… Remember, it is not just about training, it is about training right. Avoid the following mistakes and see your body shape up just the way you want! The company matters The age-old adage, “A man is known by the company he keeps,” couldn’t be truer. You will be surprised to know that even your training regime is affected by the company you keep. Avoid hitting the gym with lazy and negative people. A positive mind and positive company will lead to positive results quicker. Late to bed and early to rise, makes your strength training futile! Research has proved that lack of sleep adversely affects your performance at the gym. Sleep refreshes the mind and the body. Anabolic hormones such as the growth hormone and testosterone are released during sleep that are important to repair the wear and tear in the body caused by strength training. Sleep deprivation leads to exhaustion, increased rate of injury, loss of focus and reflex. Aim to sleep for a minimum 7-8 hours to reap the maximum benefit from your training routine. Machine Training Yes, we all love working out on machines and they are great for building isolated body parts. However, pure machine workout neglects stabilizing muscles and also does not take into account full movement patterns. To build proper strength, apart from targeting specific muscles, it is imperative to teach muscle groups to work together. Thus, in order to build optimal strength, free weights are an indispensable addition. Free weights work in a more synergized way and if used properly, will keep your joints healthy in the long run. Too much cardio is as bad as too less Cardio is an important part of any exercise – whether you want to lose weight, build strength or stay in shape. However, too much cardio (over 60 minutes) can lead to muscle loss and can even slow down your
  • 7. metabolism. As the metabolic rate slows down and the resting heart rate decreases, it becomes more difficult to burn fat. A study conducted by the University of Tampa showed that jogging with a strength training routine brings down your strength gain by 50%. A better idea is to opt for a low intensity cardio work out (such as walking) with your strength training. Staying hydrated is key Dehydration can destroy your performance at the gym. Water is the most anabolic agent that you could stock up on – stay hydrated for better strength! Research has indicated that not having enough water can lead to increased protein breakdown. Make sure you have 3-4 liters of water every day and double it up if you stay in a hot and humid climate. Sweat it out smart to make a difference in your body. Avoid these common mistakes to get the best out of your workout. Take good care of your body; it is the only place you have to live!
  • 8. Lifestyle SpeedLoves Money Speed loves money? Not really, we list the best fly cars (2015 models) under $50,000. Subaru WRX STI (2015) After generations of world rally champions, finally Subaru brings out a car for the roads! Priced a $34,495, it boasts of 305 horsepower fuelled by an advanced turbocharged 2.5-liter four-cylinder engine, and 290 lb-t torque. Ford Mustang (2015) With launch control and an independent rear suspension system, the Ford Mustang (2015) at $36,300 packs a punch with GT’s 435-horsepower 5.0-liter V-8 engine. Zooms from 0 to 60 mph in less than 5 seconds… BMW 335i A mini sedan by the luxury giants, 335i comes with a price tag of $43,750. Running on a 3.0-litre inline-six cylinder engine, this baby vrooms from 0 to 60 mph in about 5.1 seconds. What it may lack in speed, it makes up in style and comfort. Volvo S60 T6 R-Design At $43,800, Volvo makes a wildcard entry into the fast car fraternity with its new design philosophy. The secret - an all-wheel drive, a six-speed automatic transmission and a heavy duty 3.0-liter six-cylinder engine churning out 325 horsepower and 354 lb-ft of torque. Dodge Charger SRT 392 A big car with a bigger engine -The SRT 392 charms you with its 6.4-litre eight-cylinder motor. A 485 horsepower and an eight speed automatic transmission allow you to accelerate up to 60 mph in 4.3 seconds. This ‘zinger’ would cost you $48,990.