YouTube is a great visual tool that businesses can use to connect with their audience. Allow your business to use video to expand its reach This 3 hour workshop will teach you the following: • How to start a YouTube for your business • How to create videos • How to integrate YouTube into your current marketing plan • How to connect YouTube to your other Social Media Accounts Speaker(s): Lady Bizness, Inc.

1. Facilitated by Chisa D. Pennix-Brown, MBA
YOUTUBE

2. Welcome & Agenda
• Please turn phones to silent or vibrate
• Ask questions
• Facilitator & Introductions
• Follow the Facebook page
www.FB.com/LadyBiznessInc
• Join the Email List at
http://eepurl.com/tq3Xj

3. YouTube Stats
• Over 1 Billion user visit YouTube everyday
• Over 100 HOURS of Video Uploaded Every
Minute
• 25% of the views are from Mobile Devices
• More content is uploaded in 60 days on
YouTube than ALL 3 major US Networks
generated in the last 60 years.
Source: www.jeffbullas.com

4. What to Record?
• How To
• Tutorial
• Show Off Employees
• Behind the Scenes
• Interview
• Live Footage
• Brand Trailer
• Look Book

5. Hashtags & Keywords
• People use the hashtag
symbol # before a relevant
keyword or phrase (no spaces)
to categorize info.
• Hashtags can occur anywhere
• Hashtags that become very
popular = Trending Topics.

6. Share & Embed
• You can share to multiple
social media sites
• You can share via link
• You can embed on a blog
or website

8. Editorial Calendar for
the Week /Month
• Give a behind-the-scenes look
at your business
• Create a series of helpful tips
• Focus on customers
• Feature industry & expert news
Monday
Tuesday
Wednesday
Thursday
Friday
Sat/Sun
Week 1
Week 2
Week 3
Week 4
Special Day
of the Month
that is
relevant to
the business
or trends

9. SHOW UP &
SHOW OUT
MOMENT!
Chisa D. Pennix-Brown, MBA
Follow me @LadyBizness
Recommendations at
LinkedIn.com/in/LadyBiz
Find this Presentation at
www.Slideshare.net/LadyBizness