Case studies of social analytics and some social analytics tools are evident in this document

1. Case studies of social analytics
BBVA:
The Spanish bank BBVA with presence in Europe and in a large number of Latin
American countries launched, in September 2010, a Web page to analyze the
opinion on Twitter regarding the values of IBEX (reference index of the Spanish
stock exchange)
The tool called Stockbuzz.es values the opinions of users and compares them with
the evolution of the shares in the stock market
Stockbuzz.es, according to the press release of the entity in its day, captures the
opinions that Twitter users issue on the IBEX 35 (Index of the Spanish stock
exchange) and the values that make up the index with the objective of knowing the
expectations about the market as a result of the information that is published in the
social network. daily follow-up of the tweets that mention the IBEX 35 and its values
throughout the 24 hours
Oracle Social Relationship Management
Oracle SRM according to the announcement in the presentation: allows companies
to listen, attract customers create, market and analyze interactions through multiple
social platforms in real time, the great contribution according to Oracle is that it
allows organizations to use social networks to transform your business processes

2. and corporate systems, since it is integrated with the company's other business
applications.
Examples of social analytical tools
Twitter Analytics:
It is the analysis tool of Twitter. It is very practical and easy to access, as it is located
within the social network and where you will get extensive information about the
operation of your account.
In Twitter Analytics you can measure monthly:
● The visits to the profile.
● Followers (if they have increased or decreased during the month).
● Impressions of the publications (number of times that has been seen).
● Main follower (the follower that has most interacted with your tweets).
● Main mention (when another Twitter account mentions you in a tweet and has
generated a lot of impact and interaction).
● Tweets with links to your profile (number of times other accounts have
mentioned or redirecting to your profile).
● Tweet with main multimedia content. The audiovisual element that has
generated the most interaction).

3. Facebook Insights:
This is the analysis and statistics section of the Facebook pages. It is ideal to
measure the scope of your publications. These data will give you very useful
information about the content and format that arouses the interest of your audience.
In Facebook statistics you can measure the following parameters in days (today or
yesterday), last week and last month:
● Visits to the page
● I like the page.
● Scope (of publications).
● Interaction (with all content published).
● Videos (reproductions of the videos uploaded to Facebook).
Social Sprout:
A tool that allows analyzing statistics to measure performance and analyze actions in
social networks. It contains a trial version to test your resources, highly
recommended. It also gives us several options:
● Publish on Twitter, Facebook, Google+ and LinkedIn
● Participate in conversations
● Reports of statistics in CSV and PDF without additional cost

4. Metricool:
Metricool is an attractive and simple tool for analyzing social networks (Twitter,
Facebook and Instagram). It allows you to measure the general situation of your
content and monitor your website or blog to know how your content or your
promotional campaigns are working.
The tool allows you to:
● Find out what happens in real time.
● Easily schedule publications.
● Follow the evolution of your networks.
YouTube Analytics:
With the platform of excellence of booming video, it is no longer enough to upload a
video and see its impact, now we need to measure its effectiveness to learn to
improve the following.
YouTube offers its own tool to know all the data of metircas, these are some of them
Monitor views
Know the sources of traffic (where the visits come from)
Interaction of users
Monitor audience retention

5. Examine the number of conversions to the website