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Video Saved the Orientation Stars:
Our 60 Day Journey from Groupies to Video Production and
Social-Media Assessment Rock Stars
Lea Susan Engle :: Melissa Edwards :: Chance Medlin
librarylea.com/loex2013 :: #resgames
May 2013
Learning Objectives
• Understand twelve key issues essential to the
creation of a positive, effective, and popular
outreach video.
Pre-Production
Creative
Production
Nitty Gritty
• Leave the session with an action plan and
concrete strategies to “make it happen” in
your own community.
LOEX
May 2013#resgames
librarylea.com/loex2013
LOEX
May 2013#resgames
• Determine need
• Know audience
• Timing
• Learning
objectives
LOEX
May 2013#resgames
Pre-Production
LOEX
May 2013#resgames
Flickr User: BuhSnarf
Fish Camp
LOEX
May 2013#resgames
LOEX
May 2013#resgames
Time is probably not on your side
(no it’s not, no it’s not)
Learning Objectives
LOEX
May 2013#resgames
Creative Process
• Theme with relevance and staying power
• Narrative first
• Resources
LOEX
May 2013#resgames
Why Hunger Games?
LOEX
May 2013#resgames
Aggieland Outfitters
hungergamesmovie.org
http://books.usatoday.com
LOEX
May 2013#resgames
Funding
LOEX
May 2013#resgames
Recruitment
LOEX
May 2013#resgames
Talent :: Volunteers
LOEX
May 2013#resgames
Aggie SWAMPScreenWriting, Acting, and Movie Production.
aggieswamp.com
Production: Movie Timeline
March 26- Cinematic Research
April 26- Pitch to SWAMP
May 7- Storyboard meeting with SWAMP
May 8- Location walkthrough with Director
- Costume shopping
May 9- Filming Day #1 (Evans Lobby)
May 10-Filming Day #2 (Cushing Library,
Medical Sciences Library, Policy Science &
Economics Library, Map & GIS Library)
May 11- Katniss-Graduation,
May 12- Filming Day #3 (Annex, Evans)
May 14- Filming Day #4 (West Campus Library)
June 28- Viewing of Rough Cut
July 17- Delivered final cut to Fish Camp
July 31- Premier at Fish Camp
August 2- 500 hits on Howdy Guide in month of
August
LOEX
May 2013#resgames
APR
JUNE
MAY
JULY
MAR
AUG
Nitty Gritty
LOEX
May 2013#resgames
Understand Your Legal and
Accessibility Guidelines
LOEX
May 2013#resgames
Create a Home
LOEX
May 2013#resgames
Track Your Impact
LOEX
May 2013#resgames
LOEX
May 2013#resgames
LOEX
May 2013#resgames
LOEX
May 2013#resgames
LOEX
May 2013#resgames
LOEX
May 2013#resgames
LOEX
May 2013#resgames
Your turn!
LOEX
May 2013#resgames
If you believe in yourself enough
And know what you want
You’re gonna make it happen
Mariah Carey
Video Saved the Orientation Stars

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Video Saved the Orientation Stars

Editor's Notes

  1. LEA
  2. MELISSA
  3. LEA
  4. Determine need ConsistencyGate counts and circ are solid, students are using the library, but all those seniors who say wish they would have known about service (ask a lib, ill, research guides)
  5. Audience Dream audience, enthusiastic, attentive, trapped in a roomOverwhelmed and nervous5000 new, 65% of incoming, 1000 returning student orientation leadersNot everyone has an opportunity like Fish Camp – you need to adapt to the audience and opportunities on your campus
  6. TimingNot working on assignment Not even on campus yetNot the time for database instruction (if there ever is one, which is debatable at loex)
  7. Learning ObjectivesAffective changesShow space in all six librariesHighlight servicesIntroduce peopleWanted to connect them with library in three waysAt camp with video and in-person q&a afterOnline with LibGuide link on wristband – cliffhangerIn library – orientation promoted at camp, free shirts promised
  8. MELISSANatural/Organic
  9. LEA
  10. CHANCE-funding, talent, volunteers
  11. CHANCE
  12. CHANCE
  13. MELISSA-impact-legal-where shows/lives
  14. MELISSA-impact-legal-where shows/lives
  15. MELISSA
  16. MELISSA
  17. MELISSA
  18. MELISSA
  19. MELISSA
  20. MELISSA
  21. MELISSA
  22. MELISSA SAYS ALL ANSWER