19. The take aways
1) Find your north star metric action
2) Do less, but do it better
3) Careful with free products vs. paid
4) Craft your magic moments
5) It’s a game of inches (0.5%’s)
6) Focus on monthlies vs. annuals at first
7) Craft the ‘off product’ experience
8) Find out who your audience really is, ASAP
9) Plot yourself on the UI tuning timelines
10) Design your user experience across your funnel
11) Design your Help experience