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Scaling at Namshi @ Seamless Ecommerce Dubai 2017

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A very short, non-technical presentation on some of the practices we adopted while growing Namshi to be the largest fashion e-tailer in the Middle East.

Published in: Retail
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Scaling at Namshi @ Seamless Ecommerce Dubai 2017

  1. 1. Scaling @ Alessandro Nadalin - CTO @ Namshi.com
  2. 2. Scaling @ Alessandro Nadalin - CTO @ Namshi.com
  3. 3. Scaling @ Alessandro Nadalin - CTO @ Namshi.com Started off as desktop only
  4. 4. Scaling @ Alessandro Nadalin - CTO @ Namshi.com Started off as desktop only Largest fashion e-retailer in gcc
  5. 5. Scaling @ Alessandro Nadalin - CTO @ Namshi.com Started off as desktop only Largest fashion e-retailer in gcc 3/350 employees
  6. 6. Scaling @ Alessandro Nadalin - CTO @ Namshi.com EBITDA 10M AED (FY 2016)
  7. 7. Scaling @ Alessandro Nadalin - CTO @ Namshi.com EBITDA 10M AED (FY 2016) 1.6M orders (FY 2016)
  8. 8. Scaling @ Alessandro Nadalin - CTO @ Namshi.com EBITDA 10M AED (FY 2016) 1.6M orders (FY 2016) +25% net revenue YoY
  9. 9. With 2 product managers
  10. 10. With 5 backend engineers
  11. 11. “Adding manpower to a late project makes it later” Frederick Brooks https://en.wikipedia.org/wiki/The_Mythical_Man-Month
  12. 12. “Innovation is saying ‘no’ to 1.000 things” Steve Jobs
  13. 13. Service is king
  14. 14. same -day delivery
  15. 15. Hundreds of brands
  16. 16. Outstanding customer service
  17. 17. “If it’s not simple enough, it’s wrong”
  18. 18. “So what do you do with all these requests [...]?”
  19. 19. “Just read them and then throw them away.” http://gettingreal.37signals.com/ch05_Forget_Feature_Requests.php
  20. 20. The important ones Always come back.
  21. 21. The pareto principlehttps://en.wikipedia.org/wiki/Vilfredo_Pareto
  22. 22. -Web push notifications -Traditional server side app -Cross device wishlist
  23. 23. +20% conversion rate -15% bounce rate +50% avg session duration
  24. 24. Step up your game
  25. 25. if item.discounted = false and voucher = ‘EID30’: return item.price * 70/100
  26. 26. if item.discounted = false and voucher = ‘EID30’: return item.price * 70/100
  27. 27. if item.discounted = false and voucher = ‘EID30’: return item.price * 70/100
  28. 28. if item.discounted = false and voucher = ‘EID30’: return item.price * 70/100
  29. 29. Empower people
  30. 30. On the shoulder of giants
  31. 31. Nothing but customers matters
  32. 32. Alex Nadalin CTO @_odino_ odino.org

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