10/10 Most Helpful

1. Qualitative research = Qualitative research is
about finding out not just what people think but
why they think it. It’s about getting people to talk
about their opinions so you can understand their
motivations and feelings.
Quantitative research = Quantitative research is
about asking people for their opinions in a
structured way so that you can produce hard facts
and statistics to guide you. To get reliable results,
it’s important to survey people in fairly large
numbers and to make sure they are a
representative sample of your target market.
Primary research methods = Primary research is
any type of research that you go out and collect
yourself. Examples include surveys, interviews,
observations, and ethnographic research.
Secondary research methods = Secondary
research involves the summary, collation and/or
synthesis of existing research rather than
primary research, where data is collected from,
for example, research subjects or experiments.
Objective research = A research objective is a
clear, concise, declarative statement, which
provides direction to investigate the variables.
Generally research objective focus on the ways
to measure the variables, such as to identify or
describe them.
Personalisation = Allows the consumer to
select their preferences on their TV’s mobile
or internet searches. However It also allows
media producers to gain an insight into our
consumption preferences, that is then used to
target us with similar products.

2. Subjective research = Subjective research is
information such as opinions that are not
facts but instead information collected from
random people.
Synergy = When a product is supported by
other media sectors for example a book being
made into a movie and a game.
Convergence = When a project does the
same things as other devices. (E.g. a phone
that can take pictures and check emails)
Interactivity = When the audience can
become actively involved with the media
product they are consuming.
Denotation = The surface meaning of
something
Connotation = The deeper or hidden
meaning or association.
Signifier = The sign, a word, colour or image.
E.g. Blue
Signified = The concept or meaning behind the
sign. E.g. Blue often means sadness or water.
Analogue = A device that uses mechanisms to
operate. Example; cassette tapes.
Digital = A device that uses binary to operate
and process data. Example; Computers, Digital
Watches.