A brief of beginning of the world's first automobile revolution/industry, in Germany; the early difficulties; the expand and the big names from Germany today.

1. Die Deutsche
Automobilindustrie
The German Automobile Industry

2. Briefing
• Germany (German: Deutschland), officially the Federal
Republic of Germany, is an European country.
• Most of the world knows Germany because of its
manufacturing sector which produces some of the best quality
products.
• Germany holds the pride of machinery, automotive and aviation
industry for today being the home to many reknowned brand,
along with bringing biggest employability scale in the world in
the respective sector.

3. The Map and National Flag

4. Automotive industry in
Germany
• Being home to the modern cars, the German automobile
industry is regarded as the most competitive and innovative in
the world, third-highest car producer in the world, and fourth-
highest total motor vehicle production.
• Today, Germany’s auto industry is one of its top employers,
featuring a total labor pool of roughly 866,000 workers.
Additionally, the country boasts of having the biggest percentage
of automobile production in all of Europe with a 29% share of
the market, next is France with 18%, Spain with 13% and finally
the United Kingdom with a 9% share of the market.

5. Estimated passenger
car production in
countries (in 2019)
in million units

6. Ab-initio of the Industry
• In 1870, when Nikolaus Otto and his partner Karl Benz
independently developed their internal combustion engines,
which were four-stroke at the time, Germany got placed on the
map as the birthplace of modern autos. During the latter part of
1870, Karl Benz began experimenting with their engine design
and some how ended up attaching it to a couch. And by 1901,
the country of Germany produced roughly 900 autos per year.

7. Nikolaus
August
Otto
Karl
Friedrich
Benz
The inventors
Engine created by Nikolaus August Otto Engine created by Karl Friedrich Benz

8. However, the German automobile industry tumbled as the worlds
economy folded during the late 1920s and early 1930s when the Great
Depression raged on. After the Great Depression had subsided, only
twelve automakers in Germany survived. That small group included Opel,
Fords Cologne factory and Daimler-Benz of out of total 86 companies
operating before the Depression. Also, four of Germanys top auto
manufacturers-Dampf Kraft Wagen, Horch Audi and Wanderer-came
together in a joint venture to form the Auto Union. This Union would
play a significant part to lead Germany back from their troubles with the
depression.
In 1930, when the Nazi Party came to power, a significant change came
about for Germanys auto industry and for the history of German
automobiles. Motorisierung, a policy instituted by the Nazi Party, was a
policy about transportation that Adolf Hitler himself believed to be a key
part of his attempt to raise his citizens living standards in order to make
the Nazi Party seem more legitimate to them.

9. The Nazis began work on highway schemes while at the same time
undertaking the Volkswagen project in order to build and design the
inexpensive yet robust people’s car.
As of today, there are currently six major German companies which are
dominating the automobile industry:
• BMW
• Porsche
• VW
• Opel (General Motors owns them)
• Audi (part of the Volkswagen Group)
• Daimler AG.

10. BMW
Bavarian Motor Works
(German: Bayerische Motoren Werke)

11. The official founding date of the German motor vehicle
manufacturer BMW is 7 March 1916, when an aircraft engine manufacturer
called Bayerische Flugzeugwerke AG was formed. This company was
renamed to Bayerische Motoren Werke (BMW) in 1922.
BMW's first product was a straight-six aircraft engine called the BMW IIIa.
Following the end of World War I, BMW remained in business by producing
motorcycle engines, farm equipment, household items and railway brakes.
The company produced its first motorcycle, the BMW R 32 in 1923.
BMW became an automobile manufacturer in 1928.
The first car sold as a BMW was a rebadged Dixi
called the BMW 3/15. Throughout the 1930s,
BMW expanded its range into sports cars
and larger luxury cars.
BMW IIIa

12. Aircraft engines, motorcycles, and automobiles would be BMW's main
products until World War II. During the war, against the wishes of its
director Franz Josef Popp, BMW concentrated on aircraft engine
production, with motorcycles as a side line and automobile manufacture
stopped altogether. BMW's factories were heavily bombed during the war
and its remaining West German facilities were banned from producing
motor vehicles or aircraft after the war. Again, the company survived by
making pots, pans, and bicycles.
BMW R32 BMW 3/15

13. Porsche
Dr.-Ing. h.c. F. Porsche AG,

14. Dr.-Ing. h.c. F. Porsche AG, usually shortened to Porsche AG is a German
automobile manufacturer specializing in high-performance sports
cars, SUVs and sedans. The headquarters of Porsche AG is in Stuttgart, and
the company is owned by Volkswagen AG.
Ferdinand Porsche founded the company called "Dr. Ing. h. c. F.
Porsche GmbH” with Adolf Rosenberger and Anton Piëch in 1931. The
main offices was at Kronenstraße 24 in the centre of Stuttgart. Initially, the
company offered motor vehicle development work and consulting, but did
not build any cars under its own name. One of the first assignments the new
company received was from the German government to design a car for the
people; that is, a Volkswagen. This resulted in the Volkswagen Beetle, which
became highly successful.
Volkswagen Beetle

15. At the end of WW2, when Volkswagen had fallen into the hands of the
Britishers, Ferdinand lost his position in the company was also detained for
20 months. During this time, Ferdinand Porsche's son, Ferry Porsche,
decided to build his own car, because he could not find an existing one that
he wanted to buy. He also had to steer the company through some of its
most difficult days until his father's release in August 1947.
The first models of what was to become the 356 were built. The prototype
car was shown to German auto dealers, and when pre-orders reached a set
threshold, production (with aluminum body) was
begun by Porsche Konstruktionen GesmbH,
founded by Ferry and Louise.
Many regard the 356 as the
first Porsche simply because it
was the first model sold by
the fledgling company.
Porsche 356

16. Volkswagen
People‘s car
(German: Gesellschaft zur Vorbereitung des
Deutschen Volkswagens mbH /
Volkswagenwerk)

17. On May 28, 1937, the government of Germany–then under the control
of Adolf Hitler of the National Socialist (Nazi) Party–formed a new
state-owned automobile company, then known as Gesellschaft zur
Vorbereitung des Deutschen Volkswagens mbH. Later that year, it was
renamed simply Volkswagenwerk, or “The People’s Car Company.”
Originally operated by the German Labor Front, a Nazi organization,
Volkswagen was headquartered in Wolfsburg, Germany.
To provide the design for this “people’s car,” Hitler
called in the Austrian automotive engineer Ferdinand Porsche.
In 1938, at a Nazi rally, Hitler said:
“It is for the broad masses that this car has
been built. Its purpose is to answer
their transportation
needs, and it is intended to give them joy.”

18. Adolf Hitler and Ferdinand Porsche
together in 1938.
Adolf Hitler and Ferdinand
Porsche together, at the launch of
Volkswagen Beetle.
Joint ventures of Volkswagen today

19. Opel
Opel Automobiles GmbH

20. The company was founded in Rüsselsheim, Hesse, Germany, on January
21, 1862, by Adam Opel. At the beginning, Opel just produced sewing
machines in a cowshed in Rüsselsheim. In 1886, Adam Opel had launched
a new product: high-wheel bicycles, (penny-farthings). Because of the
quick success, in 1888 the production was relocated from the cowshed to a
more spacious building in Rüsselsheim.
Besides, Opel’s two sons participated in high-wheel bicycle races, giving
free promotion. Therefore, the production of high-wheel bicycles soon
exceeded the production of sewing machines. At the time of Opel’s death
in 1895, he was the leader in both markets.
The first cars were produced in 1899 after
Opel’s sons entered into a partnership with
Friedrich Lutzmann, who was working on
automobile designs for some time.
Penny-farthings

21. These cars were not very successful and so the partnership was dissolved
after two years, following which Opel’s sons signed a licensing agreement
in 1901 with the French Automobiles Darracq S.A. to manufacture
vehicles under the brand name “Opel Darracq”. These cars were made up
of Opel bodies mounted on a Darracq chassis, powered by a two-cylinder
engine.
The company first showed cars of its own design at the
1902 Hamburg Motor Show, and started manufacturing them in 1906,
with Opel Darracq production being discontinued in 1907.
Today, it is owned by General Motors.
Adam Opel

22. Audi

23. August Horch, founded the Company HORCH & CO in 1899.He
invented his first car 1901 with the help of 15 fellow workers. In 1909 Mr.
Horch had to leave his company due to major problems with the
commercial management and founded another company called Audi.
Audi is the Latin translation for "Horch“. He took that name because he
wanted to build cars under his own name. So the brand "AUDI
Automobilwerke GmbH" was registraded in 1910.
Until WW1, some of the cars built under the Audi name won several
rallies, which helped to establish the name worldwide. During the first war
Audi was forced to produce vehicles for the war effort, and then after the
war the recession was also a tremendous problem for the company.
Therefore the founder August Horch left the management in 1920.

24. The company managed to get through the hard times from 1927 to 1930,
but in 1931 the management recognized that only a union with other
vehicle manufacturer could keep Audi alive. At that time the AUTO
UNION was founded, the members were DKW, HORCH, WANDERER
and AUDI. The new companies insignia to show the union of the four
companies was the now familiar 4 rings , which are still used by Audi
today.
August Horch

25. Daimler-Benz

26. The history of Daimler AG goes back to 1886 – the year Carl Benz and
Gottlieb Daimler invented the automobile independently of one another.
Benz invented the Patent Motor Car in Mannheim, while Daimler in
Stuttgart invented the Daimler Motorised Carriage. They each founded
their companies, Benz & Cie. and Daimler-Motoren-Gesellschaft (DMG),
and in competition rose to become two leading automotive manufacturers.
Daimler-Benz AG: The idea of combining the expertise of the two
automotive manufacturers first surfaced during WW1.
However, it was not until 1924 that the two signed an agreement declaring
a community of interests in which DMG and Benz & Cie. combined their
expertise ‘while maintaining their legal independence’. The principal reason
behind the community of interests was to establish a combined approach
to sales. Finally, in June 1926 Benz & Cie. and Daimler-Motoren-
Gesellschaft formally merged to form Daimler-Benz AG (DBAG). This
merger simultaneously gave rise to the Mercedes-Benz automotive brand.

27. Karl Friedrich Benz
Gottlieb Daimler

28. Danke
A presentation made by cooperation of:
• KUNAL SRIVASTAV
• RAVI KUMAR GUPTA
• VISHESH BAGHEL