AMALGAMATION

1. Simulation on strategies on growing in a
stagnant market
By group 1,2,11

2. Atom Innovation Private Ltd. LLC
Amalgamation of proton(1)
neutron(2)
electron (11)
Vision:
1) Atom Innovation Inc. is committed to being the best
Television manufacturer .
2) We are committed to provide long-term value for
shareholders investments.
3) Providing perfect accountability for every invested dollar.

3. Mission :-
Providing premium electronics at optimum
price.
Connecting and catering the global market.
Maintaining valued relationship with
customers.
 Gaining high market share in the global
era.

4. Benefits Of Amalgamation
 Reduction in cost
 Diversification
o Growth.
 Managerial effectiveness.
 Helps to face competition.
 Revival of sick units.
 Tax advantages.
 Increase in market share.
 Increases goodwill.

5. Strategies:
 Sell more effectively.
 Increase product range.
 Add better value to the product.
 Networking. (Customer management & Loyalty)
 Gain goodwill
 Helps face competition.
 Effective Management
 Promote brand value of the amalgamated company
 Operating Economics

6.  Strategy :- Selling Effectively
 Firstly , attract new customers and even maintaining the
older ones.
 We attract new customers by adding value to our products.
 Attract customers by price incentives and product
distribution through the method of new sale promotion
methods.
 Identifying customers needs through targeting and
positioning.

7. Product range and value
 Through Amalgamation we get more ranges of television in
terms of size and quality (14,28,35,42,56).
 Upgrading existing televisions in terms of technology,
energy efficiency, pricing, and after sales services in terms of
extended warranty .
 Increasing features in the existing televisions and the
upgraded models in terms of pixel resolution , internal
storage capacity, better internet connectivity.
 Providing complementary Direct to television services.
 Reduce eye strain through retina display.

8. Networking
 Increase production outlets and distribution throughout the
global market.
 Increase in networking systems in terms of social media.
 Customers feedback(through surveys etc.) helps in better
networking systems.
 Increasing brand loyalty by providing premium benefits.
 Give the customers what they want and stay relevant.

9. Gaining goodwill
 Endorsing social responsibility and adhering to ethical
behavior
- effective waste management & recycling
• Being connected to the public
- responding to feedbacks
- crowd sourcing for ideas
- not overpromising benefits.
• Better organization-employee relationship
- better work conditions
- work place motivation
- Taking employee feedback

10. Facing competition & effective
management
 Helps in getting a better position in the market.
 By amalgamating, there is better strategy to overcome the
competition.
• Replacing inefficient management by placing effective and
efficient management teams
• Goal management is the key for effective management and
goal attainment.

11. Operating economics
 Under operating economies :-
The amalgamated firms can equally &
optimally utilize their production and
distribution capacities
Through amalgamation the firms can reduce
and manage
Operating cost, management cost and
personal and selling cost.

12. Overcoming High Manufacturing Cost
Areas of controlling cost
- material cost by outsourcing materials
- labor cost through mechanization
(advanced technology)
- Reducing overhead cost through large
scale production.
- reducing selling costs through effective
promotion and distribution.

13. Independent market shares
12
10
8
6
4
2
0
market share
Proton Electron Neutron
Proton
Electron
Neutron

14. Unified market share
25
53
22
Market Share
Atom Innovations Pvt
Ltd.
Other groups
Unknown