Story of McDonald.

1. because
EVERYBODY’S
C LOVIN’ IT

2. HISTORY
STORY

3. Started as an American
hamburger and fast food
chain in 1940 in San
Bernardino,California

5. Why is MCDONALD’S Successful?
Implying MC core brand
values
Quality
Service
Cleanliness
Value

6. COMPETITION

8. Strong focus on building of
brand equity through:
Smart choice of brand elements
Affordability of products that attracts core
audience

9. Holistic marketing activities
Social cause marketing
Sponsorship

12. NUMEROUS VARIETIES WITH LOCALISED
OFFERINGS SATISFIES LOCAL TASTES

13. Innovative and targeted advertising
campaigns and products
Ads and promotions
targeted at kids and
teens
and family
Promotes the idea
of sharing with
friends

14. MM
McDonalds strategic plan

15. MOST SALES AND REVENUE
*Sales continued to increase and in 2012
MCDonalds experienced record revenue of
$27billion.

21. Created by K Apurv,Hssmc Raipur,during a
marketing internship by Prof Sameer Mathur,IIM
Lucknow