McDonald's case study presentation done during the marketing internship under Prof. Sameer Mathur

2. BRAND EQUITY
 Brand equity is the
added value endowed
to products and
services with
consumers.

4. HISTORY

5.  McDonald’s was
established in the
year 1937 by two
brothers Richard
and Maurice
McDonald.

6.  In 1955, Ray Kroc
bought McDonald’s
from McDonald
brothers.

7.  This firm has targeted
the audience which
includes children and
families.

8.  McDonald’s always
stick to its core
values quality,
services,
cleanliness and
value.

10.  Branch extension also
helped them to learn
new things.
 Preferring local people
choices also benefits
them.

13. Brand mantra :
I’m lovin’ it

14. Question 1
 What are the
McDonald’s core
brand values ? Have
these changed over
the years?

15. Reflex different
regional tastes
Well trained workers
Services available
for all economic
classes
Importance to
quality and service

16.  How has McDonald’s
grown its brand equity
over the years ? Has
McDonald’s changed in
different economic
times or in different
parts of the world ?
Explain.
Question 2

17. Smart choice of
brand elements
One dollar menu
Holistic marketing
activities

18.  What risk do
you think
McDonald’s
will
face in future?
Question 3

19. Competitors
Enormous
expansion
Health
Consciousness

20. Summary:
Brand equity
McDonald’s history
McDonald’s Core values
McDonald’s brand
mantra
Questions

21. DISCLAIMER
This presentation is done
during the marketing
internship under supervision
of Prof. Sameer Mathur.