2. DO YOUR GEOGRAPHICALLY DISPERSED TEAMS FAIL
TO ALIGN THEIR OBJECTIVES?
Through our high-touch consulting interactions we help
your regional, global and local product launch teams to
achieve energy, focus and alignment.
ARE YOU A LOCAL AFFILIATE TASKED WITH AN
AMBITIOUS LAUNCH PLAN AND A LIMITED TIMELINE?
Our experts work with you at an affiliate level to distill
your current product launch plan into one which is
focused, practical, achievable and fully optimised for
your timeline and local environment.
DOES YOUR GLOBAL HEALTHCARE LAUNCH LACK A
SHARED MANAGEMENT AND REPORTING CAPABILITY?
Using our unique launch excellence solution, ‘Ignite’, you
can structure, measure, and track progress across all
areas of your healthcare product launch anywhere.
THINK GLOBAL, ACT LOCAL
ALIGNING GLOBAL PLANNING, ENABLING LOCAL DELIVERY
3. HELPING YOU ACHIEVE A STATE OF LAUNCH EXCELLENCE
INNOVATIVE EDGE DEVELOP PARTNERSHIPS WITH YOUR TEAM
TO SIMPLIFY AND ENHANCE THE PROCESS OF BRINGING
YOUR NEW PRODUCT TO MARKET
At Innovative Edge we have a proven track record,
spanning over 10 years, of helping many of the world’s
healthcare companies drive towards and maintain a state
of launch excellence.
We simplify the process of launch by validating and
tailoring your activities, providing simple technology
solutions, and sharing our expertise to realise the full
potential of your launch.
Caring about our work, our relationships and the value
we provide to clients is a daily ambition underpinning all
we do.
4. LAUNCH CHALLENGES VS.
OUR APPROACH
TAKING A CLINICAL APPROACH TO
BUILDING LAUNCH CAPABILITY
THE CHALLENGE
Lack of understanding on what to do, when
to do it, and what to expect as outcomes
Poor alignment and non-adherence
to defined launch plans
Use of inappropriate technology such as Excel
and PowerPoint with limited visibility, tracking
and management of the launch status
A mind-set engaged around ‘fire-fighting’
rather than a focus on delivering Launch
Excellence
Layers of complexity fuelling an
already pressured environment
Starting the process too late, creating an
environment of panic, urgency, and fear
An overly complex and confusing
launch framework
Spiralling and unchecked costs
OUR APPROACH
Validation of your process, plan and expected
outcomes by senior industry practitioners
Drive understanding of local business needs and
dynamics, and implement a consistent global plan
with local specificity
Deploy a simple to use solution which aligns
teams and drives a consistent approach, whilst
being easy and compelling to use
Simplify, engage and activate the organisation
around what launch looks and feels like
Optimising team objectives and activities based
on best practice benchmarks and ‘what works’
Make use of the available time to maximum
effect, using our experts to validate your approach
Our proven methodology allows you to identify
and focus on what really drives success
Real time reporting keeps you informed
before costly mistakes are made
5. Launching a new product is always a challenging
prospect, but making the most of your launch and
achieving a state of Launch Excellence requires precision
work, demanding the very best out of your strategy,
systems, and people.
Our simple process centres around removing complexity,
ambiguity and outdated technologies, instead focussing
on the three key steps that really make all the
difference...
TRUST AND UNDERSTANDING
COME AS STANDARD
YOU’RE IN SAFE HANDS
6. OUR APPROACH IS SIMPLE
A CLEAR PATH TO LAUNCH EXCELLENCE
1. ASSESS
Leveraging our combined expertise we conduct an initial assessment of your launch readiness. A combination of
engagement methods reveal your current and projected launch state. We compare this to our benchmarks and
set a trajectory for you to follow. We then start to finesse your launch plans whether global, regional or local,
injecting best practice and pragmatism. We can take a look at your connection capabilities including technology
support, communications processes and the cultural aspects of the teams involved. This is all played back to
you for internal review in a cohesive and practical document to help facilitate the next steps in the journey...
2. IMPLEMENT
Here you’ll be working closely with our seasoned industry practitioners to energise your teams around the
revitalised plan. They’ll guide, challenge and validate your progress, from the first cut through to regular
stakeholder business reviews. You’ll benefit hugely from their experience in what works (and what doesn’t),
and the continuity gained during the process. The same team that runs the sales process stays on the project
throughout. Implementation can include the technology aspects - integrating the plans into our online
platform “Ignite” which delivers a single, aligned view of the plan to all stakeholders, wherever they may be.
Comprehensive support and software upgrades make sure that your launch capability stays current and relevant
as your journey continues...
3. CONNECT
The execution phase of our approach. Our launch excellence team will continue to engage you on a regular
basis, providing tailored counsel and support. Our Ignite account managers ensure that you get the optimum
value from the technology, making sure that the platform remains engaging and elegant for the teams involved
in delivering the plan. Ignite will deliver far higher levels of alignment, communication and sharing than you’ve
seen before, making the flow of ideas and sharing of best practice a reality. New launch plans can utilise the
elegant interface and powerful reporting from Ignite, facilitating a rapid and engaging start-up every launch.
Before you know it you’ll be experiencing launch excellence like never before.
IT’S AS SIMPLE AS 1-2-3
7. Our more than 10 years’ experience partnering with leading Healthcare
manufacturers and successful brand champions has driven launch excellence
deep within our DNA.
Our unique and proven 1-2-3 approach truly delivers, and we would be delighted
to share real-life case studies with you to bring this to life.
Join other companies who have decided to take launch excellence to a new level
by talking to a member of our team today. Make sure your next launch is the
success it deserves to be.
You can start where you like and our interventions can be as big or small to suit
your needs and your budget.
Don’t delay – start your journey today.
Call +44 (0)1892 825 110
Email launch@innovative-edge.co.uk
Visit www.innovative-edge.co.uk
REALISE YOUR POTENTIAL TODAY
AT INNOVATIVE EDGE, OUR MISSION IS TO
SIMPLY DELIVER LAUNCH EXCELLENCE
