How effective the channel factors play an important role in advertisement

1. Dr.D.Veerendra Heggade Institute of
Management Studies and Research
CHANNEL
FACTORS
Presented By
Ms. Kruthika B
Ms. Jigna P

2. WHAT IS A
CHANNEL
?
Advertising channel is a medium used by a company to advertise their
products and inform the customers about some promotion.

3. TYPES OF CHANNEL
Personal Channel
• It is communication between two or more persons with a specific person
communication with others.
• It can be done face to face, or by a person to audience, over telephone, or through
post or couriers or through emails or through mobile messages.
Non Personal Channel
• They include Media, Atmosphere and Events.

4. WHAT IS MEDIA
CHANNEL?
It refers to diverse array of media technologies that reach a
large audience via mass communication.
Broad cast media transmit information electronically via media
such as films, radio, recorded music, or television. Digital media
comprises both internet and mobile mass communication.
Internet media comprises such as email, social media sites,
websites, and internet based radio and television

5. Types Of
Mass Media
Print Media
Outdoor
Media
Broadcasting
Media
Digital Media
TYPES OF MEDIA

6. Print Media
It can range from billboards to coupons and is one of the easiest and
oldest ways to reach the masses. Originally, print media referred to
newspapers, which were the primary sources of information. Further, this
type of media expanded to journals, books and magazines.
Outdoor Media
Ambient Marketing is an example of modern outdoor media.
Brands use unusual locations and items to promote their products. Let's
take Folgers, for instance. This brand of coffee in a unique and eye-
catching way. Therefore, places like bus stops, public transport, and
building can serve creative companies as places for promotion

7. Broadcasting Media
With the help of an electronic broadcasting medium,
audio and video content is distributed to a dispersed
audience. Television, Radio, Video, and games appeal to
heterogeneous audiences, people who differ in age,
background, views, goals and interests.
Digital Media
There are around 4.66billion active internet users
worldwide in 2021, which means that the world is
dependent on digital media.
Today, brands promote their goods and services through
sites, YouTube, Podcasts, and more. Besides, companies
often implement Instagram marketing and Facebook
advertising to pitch their products.

8. EFFECTS
OF
ALTERNAT
IVE MASS
MEDIA
Alternative media are
media sources that differ
from established or
dominant types of media
such as Mainstream or
mass media in terms of
their content, production, or
distribution

9. QUALITATIVE
MEDIA
EFFECT
The positive or negative influence the
medium may contribute to message. The
image of the media vehicle can effect
reactions to the message. For example, an ad
for a high quality men's clothing might have
more of an impact in a fashion magazine
than in sports

10. MARKETING CLUTTER
It is advertising clutter is often a result of marketplace
that is (over)- crowded with competing products.
Heightened competition from this phenomenon has led
to the emergence of other advertising strategies,
including guerrilla marketing, viral marketing and
experimental marketing.

11. THANK YOU