Presentation on why Tata Nano project failed.

1. PROJECT- TATA NANO
• MANUFACTURER- TATA MOTORS
• INDIAN MULTINATIONAL COMPANY,
INCORPORATED IN MUMBAI,
MAHARASHTRA
• BRAINCHILD OF RATAN TATA
• PRODUCTION STARTED IN 2008-
2018

2. FEATURES
• AFFORDABLE PRICE- UPTO ₹1,00,000
• REPLACEMENT OF TWO WHEELER- FOR ADVERSE WEATHERS
• FOR FAMILY OF 4- CONVENIENT FOR NUCLEAR FAMILIES

3. WHY IT FAILED?

4. REASONS OF FAILURE
• WRONGLY POSITIONED IN MARKET- USAGE OF WORDS LIKE ‘CHEAP’ AND ‘FOR
POOR’
• BODY SHAPE- LIGHTWEIGHT BODY AND BAD APPEARANCE
• PRODUCTION ISSUES- DELAY IN PRODUCTION DUE TO POLITICAL MATTER
• TECHNICAL ISSUES- REPORTS OF FAULTY WIRING CAUSING ACCIDENTS
• CUSTOMER’S PERCEPTION- NOT WORTH THE MONEY, PEOPLE RATHER BOUGHT
SECOND HAND CARS.

5. CONCLUSION
• TATA FOCUSED ON MAKING THE CAR AS AFFORDABLE AS POSSIBLE, SO MUCH
SO THAT IT INFLUENCED THE USE OF CHEAP AND INADEQUATE MATERIALS
WHICH RESULTED IN A VERY POOR BUILT QUALITY.
• BY MENTALITY, INDIAN ARE MORE INTO BETTER LOOKS. THUS, ONLY CHEAP
PRICE DIDN’T HELPED TO STAY IN THE MARKET.