3. ORGANISATION PROFILE
• It was established in the year 1984
• Founder is Sri. P. M. Shetty
Mulki.
• Located at Industrial Estate at
Baikampady.
• It produce high specialized
batteries.
•They are also tied up with CECRI
for top quality control
•“RASHTRIYA UDYOG
RATHNA” in 1997 and “PRIDE
OF INDIA” In 1999.
•It is a sole trading concern and the
present proprietor is Mr.Prajwal
Shetty.
6. VISION
To be the most admired organization in the
field of Battery Industry having strong
customer orientation by offering excellent
alternative source of energy to the society
equipped with eco-friendly advanced
technologies and committed towards
optimizing their shareholders stake with the
belief in true corporate governance.
7. MISSION
They are committed to deliver best quality
products at affordable price to their valued
customers by using the most innovative and
superior technologies with the conviction of
continuous improvement in their operational
excellence. They shall still continue
consolidating their position as the pathfinder
of cutting edge innovations in Battery
Technology.
8. SWOT ANALYSIS
Strengths:
•Good quality batteries in local market
•After sales service (special repairs and warranty)
•Office is in the heart of the city
•No distinction between skilled and unskilled labour
•Rural employment opportunities
9. Weakness:
•Limited number of employees
•Lack of advertising and promotion measures
•Only concentrating on local market
•Limited number of dealers and customers
•Low level of market share
10. Opportunities:
•Growing rate of 2 wheelers and 4 wheelers
•High number of inverter dealers
•Large demand in the summer season
11. Threats:
• Upcoming government project on power
plants (Nagarjun)
• Cut throat competition from large
organisation in national as well as local market
( Amaron, Excide, Base, Luminus )
16. MARKETING
The areas they target the most are:
• Areas where there are frequent power
cuts
• Demand
• Consumer requirement
• Rural areas
• Upcoming power projects
17. FINANCIAL MANAGEMENT
The market shares of this company
in different
areas are:
• Udupi - 20%
• Puttur - 40%
• Mangalore - 35%
