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Writing Content to Rank in Google

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JR Ridley

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Writing Content to Rank in Google

  1. 1. Writing Content to Rank in Google JR Ridley Go Fish Digital Senior Digital Marketing Associate @ridley_jr
  2. 2. John “JR” Ridley 1. Vanderbilt University Class of 2016 2. Web Design/SEO for 4 years 3. Soccer Referee 4. New England Patriots Fan @ridley_jr
  3. 3. Writing Content to Rank in Google @ridley_jr
  4. 4. 3 Step Process @ridley_jr
  5. 5. 1) Write Good Content @ridley_jr
  6. 6. Basic Features of Good Content 1. Correct Spelling & Grammar 2. Natural Word Choice (no keyword stuffing) 3. Proper use of headers, paragraphs, & line breaks @ridley_jr
  7. 7. Bad Content @ridley_jr
  8. 8. Bad Content @ridley_jr
  9. 9. 1. Actionable Insights 2. Use Non-text Elements– Pictures, Videos, Infographics, etc. 3. Interact with Commenters Take It to the Next Level @ridley_jr
  10. 10. Good Content: Quicksprout.com @ridley_jr
  11. 11. Good Content GoFishDigital.com @ridley_jr
  12. 12. @ridley_jr Good Content GoFishDigital.com
  13. 13. 2) Consider Your Content Structure @ridley_jr
  14. 14. 1. FAQ-style Answers? 2. List of Instructions? 3. Breaking News? 4. In-depth Analysis? 5. Video Transcript? 6. Style Guide? 7. Comparison Table? 8. … What Information Are You Providing? @ridley_jr
  15. 15. Answer Boxes @ridley_jr
  16. 16. @ridley_jr RestonLimo.com
  17. 17. Answer Boxes @ridley_jr
  18. 18. People Also Ask @ridley_jr
  19. 19. News Carousels @ridley_jr
  20. 20. Best Way to Present Your Information 1. Should your list be numbered or bulleted? 2. Can you restate the question you’re answering in your answer? 3. Can you condense data into an easy-to-read table? @ridley_jr
  21. 21. 3) Keyword Targeting Strategy: Long-Tail Keywords @ridley_jr
  22. 22. High-Volume Keywords? If a keyword gets 100,000 searches/month, and the search results contain the New York Times, Wall Street Journal, Huffington Post, Bloomberg, and Forbes: maybe try a different keyword. @ridley_jr
  23. 23. Strategic Keyword Selection @ridley_jr
  24. 24. Search Volume =/ Organic Traffic @ridley_jr
  25. 25. Value of Long-Tail Keyword Diversity @ridley_jr
  26. 26. 3 Step Process @ridley_jr
  27. 27. 3) Be Strategic with Your Keyword Strategy 2) Structure the Layout of Your Content 1) Write Content Worth Reading @ridley_jr

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