Learn how to look beyond song, video on youtube, and know ways to increase your business, reach your customer and stand out of the crowd.

1. The YouTube advantage for your
business

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The figures speak for themselves
• YouTube has over 1 billion active users and is the second
largest social media website today on the Internet
• People from more than 50 countries post content in more
than 60 languages on the site and nearly 17 per cent of
Internet traffic in a day flows through YouTube.

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Why create a branded channel?
• YouTube’s services are catered to up your digital and social
marketing campaign – they understand what a company
needs to take its agenda forward
• You can track your videos’ likes and dislikes, viewer comments
and even which part of the video is watched most.
• YouTube provides it all for free – especially so in the case of a
branded channel where a deeper set of metrics are provided
that helps analyse exactly why a video is appealing and why
another isn’t.

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Benefits of a YouTube channel
• A reliable home for your customers:
A branded channel means personalisation; you can give the
channel the look and feel that is appropriate for your business
with supporting images and banners.
• A channel also allows you to customise your content and thus
build a sense of consistency and sturdiness into your online
presence. This will also provide greater visibility to your
marketing campaign and will assist in optimising your
branding efforts.

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• Stand out from the crowd:
Every business worth its salt is building a strong social
presence on the web today and the question on everybody’s
lips is how to be ahead of the curve.
• Branded YouTube pages give your business a push in this
direction. By constantly updating your channel with new and
relevant content and showcasing your brand through its
images and logos (which can be displayed very prominently
on the channel pages), you can give your business greater
visibility than before and increase your social outreach
immensely.

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• Tool for cross-promotion:
Social media marketing today is all about having an integrated
business strategy that takes into consideration all channels of
advertising and marketing and keeps in mind how to keep the
communication channels between these platforms open and
accessible.
• With YouTube, this is as easy as it comes. Since YouTube
integrates seamlessly with several other social media
platforms such as Facebook, Twitter, Google+, Pinterest etc.,
the links to these platforms can be easily displayed in your
branded channel and users can be directed to proceed there
for additional content or feedback.

7. © Knct Lab | www.knctlab.com
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Knct Lab Overview
• High performing digital
marketing solutions provider
• End-to-end services from data
analysis, market research to
campaign implementation
• Google certified professionals
• Experts across various functions:
advertising, paid media, creative,
analytics, web design &
development, and marketing
automation
• Located in Bangalore
• Visit us at www.knctlab.com

8. Ph: +91 80 88022000
info@knctlab.com
www.knctlab.com
Thank You