1. CB GROUP
PRESENTATION

2. CHOOSE A SUPER MARKET
 ORIGIN
 CEO
 PRODUCT PORTFOLIO
 QUESTIONNAIRE TO BE PREPARED
FOR CUSTOMERS AND STORE
MANAGERS.MINIMUM 10 QUESTIONS
 PROFILING OF CUSTOMERS

3. FACTORS AFFECTING BUYER
BEHAVIOUR
 STORE DISPLAY
 EASE OF PURCHASE.
 CREDIT OPTIONS.
 AMBIENCE
 LOCATION.
 PLAY AREA.
 FAMILY DYNAMICS
 SOCIAL CLASS
 PARKING

4. ASSIGNMENT
 STATEMENT OF PROB
 COMPANY PROFILE
 VISION AND MISSION
 ORGANOGRAM
 RESEARCH METHODOLOGY
 SUGGESTIONS AND
RECOMMENDATIONS
 FINDINGS
 CONCLUSION

5. GUIDELINES
 PPTAND WRITTEN ASSIGNMENT
 TIME LIMIT 10 MIN PER GROUP
 MINIMUM 15 PAGES.
 FONT SIZE HEADINGS 14
 REST 12
 FONT TIMES ROMAN
 QUESTIONNAIRE TO BE ATTACHE D
PPT TO BE MAILED BY 16 SEPT 2012
12 PM.

6.  PPT AND ASSIGNMENT DATE
 17 SEPT 2012