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Automating sample is an important step toward delivering on industry demands for speed, cost savings and quality. Where is the sample industry when it comes to automating processes? Where should we be? This session provides a vision for automation that goes beyond greater efficiency and lower costs, ultimately enabling suppliers to deliver better data and agility for clients. From respondent satisfaction all the way to effective fraud mitigation, using this technology to its full potential can help to build true efficiencies that result in better quality from start to finish.