Bussiness Combatant Season 3

1. C H R I S T M A S C O L L E C T I O N
2 0 1 8
# Yeu La Du Shop
HOODIE
FOR
LONELY SOULS
IN CHRISTMAS

2. OUR FASHION TEAM
CHRI STMAS COLLECT I ON | 2018
Hương Lan Minh Nguyệt Minh Anh Đạt Nguyễn

3. Ages
18-25 years old
Characteristics
TARGET CUSTOMERS
Young people who have to celebrate this
Christmas alone. Maybe, they are F.A, or
simply they do not have anyone besides them
this Christmas.
They have pride and confidence of youth.
Their fashion styles are cool, unique, and
eye - catching.

4. Being alone in Christmas - the holiday of gathering
makes me look like an alien from another planet.
But, my solitude is absolutely good and I'm proud of it.
Insight

5. Big Idea / Concept
Message
Alient Christmas
Enjoy your solitude in Christmas!
(You do not need to be with someone else to
have a merry Christmas. An alien has their
own happy way to celebrate Christmas, and
they enjoy it alone.)

6. OUR DESIGN
MARTERIAL: Felt - warm and soft
COLOR: Pink - color of happiness
PRICE: ~ 300k
CHRI STMAS COLLECT I ON| 2018

7. THANK YOU