Grow your events by using ITS YOUR RACE's registration and results platform. Here's some social marketing tips and tricks to get you well on your way to a successful event.

1. Social
Marketing
WITH
CREATE SOCIAL EXPERIENCES WORTH REPEATING

2. Social Marketing Tactics
your events with ITS YOUR RACE
4. Referrals
2. Fundraising
5. Swag
1. Email Campaigns
3. Photo Sponsorship
HERE'S HOW!
GROW

3. EMAILCAMPAIGNS
The #1 rule of emails: Don't send too many!
Only send emails when you have something important to say and
keep them short and to the point. Examples include:
POST-RACE
PROMOS
PRICE
INCREASE
POST
REGISTRATION
FOLLOW-UP
Thanks for running with
us! Plan ahead and save!
Get $10 off when you
register today for next
year's Fun Run 5K!
Sign up now and save!
Registration increases to (x
amount of dollars) on (date
of increase). Get the best
bang for your buck now.
Thanks for signing up! (Use
this as an opportunity to
remind registrants of referral
benefits and fundraising).
Keep your customers in the loop, but don't overwhelm them with
information.
Example: Example: Example:

4. Timeline of Emails
Here are some ways to use the features of ITS YOUR RACE to increase race revenue and donations!
REGISTRATION
EVENT DAY
Turn on referrals to get more
participants! IYR will automatically
let registrants know that they could
earn reward dollars for referring
their friends. This appears on the
receipt page and in the registration
confirmation email.
Immediately
After Sign Up
2 Weeks After
Registration Opens
Start fundraising today! We're
working with (charity name) to help
save animals in need. Create your
own fundraising page and share it
with your friends to help save even
more furry friends.
A Week Prior
To The Race
(Event name) is only a week away! It's
not too late to start fundraising. Every
donation makes a difference. Create a
fundraising page with the link below!
The top fundraisers will receive free
custom swag!
Thank you for being a fundraiser
and supporting (charity name). As
a special thanks, use this promo
code to get a discount on your
next race entry with us!
Immediately
Following the Race
Example:
Example:
Example:
Example:

5. FUNDRAISING
Put the "FUN" in Fundraising.
People are more likely to donate to a cause they care about. Consider the
surrounding community and what they are passionate about.
Be selective with who you partner with. Not all non-profits are the same, you
want to work with people that want to help promote your race. Remember it's
a symbiotic relationship, where both parties benefit.
Make sure you describe your charity or fundraiser on ITS YOUR RACE. By
adding more information, you are creating an essential emotional bond
between your fundraiser and your participants.
ADDITIONAL TIPS FOR SUCCESS
Immediately send out
a registration follow-
up email detailing
your charity and how
participants can get
started fundraising.
Get people motivated
and excited to set up a
fundraising page by
providing incentives to
your top fundraising
team and individuals.
Share information
and updates about
your charity on your
social media pages.
Work together to
cross-promote.
Enable fundraising &
donations on IYR. Even
if a registrant doesn't
want to fundraise, they
still have the option to
donate directly to the
cause.

6. With the help of ITS YOUR RACE’s fundraising features, we were able to raise over
25K for the Special Operations Warrior Foundation with a race that had less than
100 finishers. Fundraising is directly integrated into the ITS YOU RACE registration
platform and has proven to be a successful tool for us. I highly recommend
ITS YOUR RACE to any race wanting to raise more money for a cause.
""
- Zane Holscher, International Running Company
International Running Company raised
over 25K with less than 100 finishers!
Any Race Can Fundraise

7. PHOTOSPONSORSHIP
Give athletes FREE photos,
while increasing brand awareness.
Additionally, you can opt to put your logo on the photos or sell the logo space
to sponsors so that their logo is in front of EVERY athlete on EVERY photo.
Photos are FREE souvenirs for the athletes to always remember the moment
they crossed the finish line and share it with others.
HOW IT WORKS
Jaguar SnapShot captures
high resolution photos of
athletes crossing the
finish line and then
they're uploaded to IYR.
Logos are placed on the
athletes' free photos.
Upload logos prior to
event for proper size
and placement.
Athletes receive a
personalized email
from IYR letting
them know that their
photos are ready!
Photography Branded Photos Automated Emails
Athletes can download,
share, or email their
FREE photos, increasing
brand awareness for
sponsored photos.
Increased Awarenss
You can buy out all of the photos for an event so that ALL participants can
download FREE high-quality photos.
Talk to your Timer to see if Photo Sponsorship is available for your event.

8. The Power of Branded Photos
Logos are
prominent on
the photo!
Get brand
exposure for
years to come!
Over 7 million photos have been uploaded to ITS YOUR RACE!
Standard:
Premium:
Photo Sponsorship Options
Photos may be bought out any
time before or after an event.
Makes photos free to participants,
but Innovative Timing Systems
determines which logos appear.
You can put two logos on each
photo - either your own or a
sponsor's logo.

9. Photo Sponsorship in Action
" "Our event director took advantage of the Photo Sponsorship program to sell premium
logo placement on all of our race photos for a small charity event. The 75-person 5K
event sold the logo spots for $750! We learned a lot about the program, and the
related value of athletes downloading their keepsake photos with these sponsor logos
on them. Our race director was happy with the additional revenue for their charity,
and the sponsor was thrilled with the number of photo downloads and exposure.
Aneesa Bhimani-Trimble, Key Sports
The Timer, Event Director and Charity can
all benefit from utilizing Photo Sponsorship.

10. REFERRALS
The Science Behind Successful Referrals
Race Directors/Timers can decide who will get a code. It could be select
influencers or everyone who signs up! Discounts can be customized to
meet the needs of the race.
There's no limit on how many people can use a single code!
Automated referral messages are included in every registration
confirmation email to maximize engagement.
MASTER REFERRALS
Promote Early
Promote early and frequently to increase
awareness for the race. Let people know that
they can save their friends and family money
and earn back cash for themselves.
Offer Additional Rewards
You can track referral codes in IYR. Reward
athletes who get the most friends signed up.
This can be as simple as a $10 gift card, or
even something a sponsor can donate in kind!
Referrals are proven to work if BOTH parties receive an incentive. Let
your participants run wild with referrals and watch your registrations
grow.
Once turned on, referrals will automatically appear on
the receipt page and in the registration confirmation
email with a referral link and the following message:
Tell your friends about our event and we'll pay you
back. For every 2 registrants who click the link
below and register, we'll give you a $5.00 refund.
(Message cannot be altered, but you do have
control over referral refund options).
How Referrals Work:

11. CUSTOMSWAG
Race Swag is a walking billboard of your brand.
Swag doesn't always have to be a t-shirt and it should change from year to year,
so your participants don't get burned out on the same items.
Races are all about creating positive and memorable experiences. Keep that in
mind when deciding on swag.
People are visual, so don't forget to show off race swag on your ITS YOUR RACE
registration page. Give examples of shirt renderings and other items included
in the registration fee.
TIPS FOR A BETTER SWAG BAG
Put items in a reusable
bag. It's better for the
environment and
promotes your brand. Play on your race
theme and season.
Think gloves for
winter, sunscreen for
summer.
Pick items that are
genuinely useful to
your runners, such as
safety light ankle
clip-ons or wristbands.
ASK! At registration
checkout, have
participants share an
opinion on their
favorite swag item(s)!

12. Rock Your Swag Style
CLASSIC
t-shirt
medal
ball cap
hoodie
pint glass
Never underestimate the power of
a super soft t-shirt. Sticking to the
classics is fine, but quality and ever-
changing designs are essential.
protein bars
PRACTICAL
lint roller
post-it notes
sunscreenUSB wall
charger
hand sanitizer
chapstick
Give your participants something
they can use on the go or at work!
All these items can be customized
with your logo as well!
FOODIE
gourmet snacks
coffee/tea
Although food may not be a direct
representation of your brand beyond the
race, people have to eat and providing
your participants with yummy snacks is
just another way to get them coming
back year after year.
beer
energy drinks
HIPSTER
planting seeds
candle
beanie
reusable straw
Get creative and give a gift that
isn't your every day race swag item,
but can still be enjoyed by many.
succulent plant
KEEPSAKE
free finish-line photos
photo booth
pictures
magnet
post card
Let race memories live on with
memorable keepsake items. Give
participants free photos with your
race logo or a sponsor's logo.
coaster
keychain

13. What's Your Swag?
From custom handmade awards, to t-shirts made in our
own home, to candy, and beanies and medals and more, oh
my!” We love the raised eyebrows, the hugs and high fives
and grins we get from all of our athletes when they get to
take home original swag! They say it feels like we really care
about what we are doing and they feel like a part of our
family! We’ve seen so many posts on social media with
people sporting our swag... it’s humbling and we love it!!
Jeanie Brevoort & Sarah Pirlot - Stride Mob
" "
Get people excited and build a
community around your swag!
"

14. Social Marketing
A Successful Race Day!
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Not already using ITS YOUR RACE, give us a call TODAY!
314-942-7201
info@itsyourrace.com