8. HOWWILLWEGAINCONVERSION? 5 FITNESS EVENTS IN VARIOUS LOCATIONS DOING A ROAD TRIP TOUR WITH SB CAMPERVAN
See clothes in person, speak to specialists and take part in classes. Connect with brand be more likely to give their
personal details out in a survey at the end of every class.
By gaining customer data during the road trip we can then target them specifically due to location, sizing,
and athleisure preference and which class they took part in. Get reviews and feedback
PROMOTIONAL CODES AND AFFILIATES SCHEMES
Offer specific promotional codes to use at the event e.g free smoothie when you buy two tickets to a class
for you and a friend (enter yours & their email at checkout)
On website have recommended products based on classes they have signed up to. E.g. yoga mat.
NICHE INFLUENCER MARKETING AND AMBASSADOR SCHEMES
PERSONALISED TARGETING
Product and email personalisation, limited edition merch for each location. Personal touch at event = loyal
customers and to visit site/ stores again. Exclusive to the event makes them feel special
9. 71% of Australian
consumers are
willing to pay a
premium for
sustainable
products
Focusing on
sustainability and
investing in new
innovative
sustainable fabrics
would provide a point
of difference for SB,
helping stand out
amongst rivals.
SUSTAINABLE EVENT
Minimal waste during the event
No plastics used
Paperless receipts
Local food produce
Launch a sustainable swimwear
collection
10. PRIOR TO THE EVENT - PROMOTIONAL VIDEO TO PUSH ON ALL SOCIALS
11. #
COMPETITION
#BENDITLIKEBETTY
(USER GENERATED CONTENT TO
CREATE AWARENESS)
SWEATY BETTY
CHALLENGE: SHOW US
YOUR BEST YOGA POSE
AND USE THE HASHTAG
#BENDITLIKEBETTY
PRIZE: WIN A MATCHING
YOGA SET AND A CHANCE
TO FEATURE ON SB’s
INSTAGRAM
PRIOR TO THE EVENT - AUSTRALIAN ENTRIES ONLY
12. COMPETITION
Win influencer signed
merch and a years
membership to any F45
gym
DRIVING EVENT TICKET SALES AND BRAND AWARENESS
SECOND TIER
INFLUENCER -
Create demand by having;
Ticket presale for classes @ event -
limited spaces, countdowns *creates
urgency*
Get updates and early ticket releases and
discount codes through email sign ups.
SB &
INFLUENCERS
PUSHING THE
EVENTS ON
SOCIALS
Influencer swearing SB on stories -
swipe up option.
13. AUS CAMPAIGN
GEO-TARGETING AND PAID ADs
ANALYSE THE CURRENT
AUSTRALIAN CUSTOMER DATABASE
CUSTOMER
SEGMENTATION
● DRIVE EVENT TICKET SALES
WITH AN AGGRESSIVE
MARKETING CAMPAIGN
● TARGETING AUDIENCES IN EACH
OF THE 5 LOCATIONS
Strong focus on creating awareness of
SB/drive sign-ups with incentives
Analyse and segment groups of
individuals that are similar in specific
ways relevant to marketing, such as
age, gender, interests and spending
habits.
You can then target potential
customers from this data.
AFTER THE EVENT
Create a beautiful promotional video
from the tour
14. POP-UP SHOP
SAMPLE SALE CONCEPT - CAPTURE EMAILS BY ORDERING OFF AN
IPAD/SENDING RECEIPTS TO AN EMAIL AND COLLECT AT THE EVENT
PEOPLE WILL BUY MORE ITEMS AT LOW COST, CONVERTING THEM
INTO FUTURE CUSTOMERS
MORE LIKELY TO MAKE A PURCHASE IN THE FUTURE
NEXT DAY DELIVERY TO YOUR DOOR
15.
16. COLLABORATION WITH
● Cost effective choice for the event pop-ups
● Adds value as you’re connected to an well - known gym that
had a wide audience
17.
18.
19.
20. We believe the Australian
customer would love and
buy into this concept.
It has been proven that
pets help prevent stress
and anxiety. This ties into
the idea of mental and
physical wellbeing.
USPsOFTHEEVENT
DOG YOGA/PUPPY PILATES
Appealing to wide range of
people with different niche
health and fitness interests.
INFLUENCERS
FOLLOW THE
CAMPER VAN
21. DRIVING SIGN-UPS
Both influencers will post across
their socials about the event to
their combined reach of 576,764
before, during and after the event
Sign up to receive 25% code off
Jessica Sepels and Teresa
Cutters books
Sign up for Jessica’s and
Teresa’s favourite recipes eg.
free recipe pdf download
DRIVING SIGN-UPS
Both influencers will post across their socials about
the event to their combined reach of 3,581,000
before, during and after the event
Both Sjana and Sarah can create youtube content
during the event
Sign up for an exclusive Yoga tips or a
motivational female empowerment pack
22. DRIVING SIGN-UPS
Post across socials to their combined reach of
4,868,888 followers before, during and after
the event
Collaborate with Gabby Epstein on a limited
edition yoga set
Sign-up for a good health PDF by Georgie
DRIVING SIGN-UPS
Post across socials to their combined reach of
661,000 followers before, during and after the
event
Sign up for exclusive content by the Base Body
Babes
23. DRIVING SIGN-UPS
Post across socials to their combined
reach of 39,822,400 followers
before, during and after the event
Meet and greet, photo opportunities
at the event. Boost brand awareness
with USG
24. DRIVING SIGN-UPS
Post across socials to their combined
reach of 2,552,000 followers before,
during and after the event
25. SB have the potential
to reach over 52
million people by
selecting these
influencers
26. BRANDAMBASSADORS
9 MILLION MONTHLY
ACTIVE AUSTRALIAN
INSTAGRAM USERS
USING
MICRO-INFLUENCERS
TO TARGET MORE
NICHE MARKETS
CREATES MORE
RELATABLE CONTENT
- STYLE ADVICE,
WORK OUT TIPS,
RECIPES ETC
27.
28. Create awareness with
coverage in popular
Australian magazines
Invite press to the event
Contact popular fitness
bloggers that are popular
in the suggested event
locations
Create a buzz in the local
area - could spark word
of mouth advertising
29. GAINING RETENTION
● Offering customers 30% as a thank you for
coming to the event and promote opt in for
newsletter & class updates
● Engage on social media with people who post
pictures from event and use the hashtag
● Sharing user generated content from event
● Scout people who attended the events to
become Betty Ambassadors
● Create short film from event and post on social
channels, youtube and website
● Post event influencers have swipe up on insta
with individual influencer discount codes
FUTURE PLANS
Launch an app
Utilise IGTV Channel for event live-streaming
