The document discusses electronic commerce (e-commerce) and its various components. It defines e-commerce and outlines different e-commerce models including business-to-business, business-to-consumer, consumer-to-business, and others. It also discusses emerging e-commerce platforms, trends in e-commerce, drivers and benefits of e-commerce, and some disadvantages to customers. The document is a lecture on e-commerce presented by Prof. Kiran Shinde.

1. Unit I : E-commerce
Prof. Kiran S.Shinde
SIMS ,
Kopargaon
DIGITAL BUSINSEES 106
Prof. Kiran Shinde

2. Unit I: Electronic Commerce
⚫ The Digital Revolutionand Society, The Digital and Social
Worlds - The Digital Economy,
⚫ The Digital Enterprise, Virtual Communities, Online
Communities, Defining Electronic Commerce, Emerging E-
Commerce Platforms.
⚫ E-Business, Electronic Marketsand Networks; The Contentand
Framework of E-Commerce, Classification of E-Commerce by t
he Nature of the Transactions and the Relationships Among
Participants,
⚫ E-Commerce Business Models, Integrating the Marketplace
with the Marketspace, Web 2.0. Drivers, Benefits and
Limitationsof E-Commerce,
⚫ Impactof E-Commerceon business, government, customers,
citizensand society
Prof. Kiran Shinde

3. Digital Economy
⚫There are three main componentsof thiseconomy,
namely,
⚫e-business
⚫e-business infrastructure
⚫E- commerce
⚫Virtual Communities
⚫ Online Communities
Prof. Kiran Shinde

4. Merits of Digital Economy
⚫Promotes Useof the Internet
⚫ Rise in E-Commerce
⚫Digital Goodsand Services
⚫ Transparency
Demerits of Digital Economy:
⚫Loss in Employment
⚫Lack of Experts
⚫Heavy Investment
Prof. Kiran Shinde

5. Includes:
⚫Online business to business transactions
⚫Online business toconsumertransactions
⚫Digital deliveryof productsand services
⚫Online merchandising
⚫Automated telephone transactionseg phone
banking
⚫EFTPOS (ELE.FUND.TRANS.PO.SALE)and
otherautomated transfersystems
Prof. Kiran Shinde

6. Emerging E-Commerce Platforms.
⚫what isan “e-commerceplatform”?
⚫“An e-commerce platform is a piece of software that
allows you to build an online store and run a business
online. Itgivesyou the tools tocreateand manageyour
site including products and day-to-day operations.
Most if not all e-commerce builders use drag and drop
functions.”
⚫Examples- WIX store ERP with drag and drop
⚫Big Commerce- Trivago , Paisa Bazar
⚫Shopify- Flipcart , Amazone
Prof. Kiran Shinde

7. Emerging trends in E-commerce
# Dropshipping:
⚫It involves acting as the middleman between the
manufacturerorsupplierand thecustomer.
You process the purchase, but the product gets shipped
directly to the buyerwithoutyou actually handling the
physical product.
⚫This platform connects you with verified suppliers from all
over the world, making it much easier to find products to
sell.
⚫The best part is thatyou can ship the product straight from
thewarehouse to thecustomer in a singleclick.
Prof. Kiran Shinde

8. Prof. Kiran Shinde

9. ⚫# Multi-Channel Selling
⚫Togrowyour businessas online merchant, you need to
make yourself available across all of the channels that
yourshoppers use. Aside from yourown website, this
could be on social media and brick-and-mortar stores
as well as otheronline stores.
Prof. Kiran Shinde

10. ⚫# SmarterPayment Processing
⚫# Omni-Channel Personalization: Omnichannel
personalization is the act of tailoring an experience or
communication in one channel based on information a
company has learned about an individual from multiple
channels.
⚫# Custom Packaging
Prof. Kiran Shinde

11. Prof. Kiran Shinde

12. E-Business
⚫Electronic Markets and Networks :
⚫Ex. BSE, NSE,
⚫WEB2.0
Prof. Kiran Shinde

13. Prof. Kiran Shinde

14. Prof. Kiran Shinde

15. Prof. Kiran Shinde

16. Classification of Ecommerce by
Nature of Transaction
⚫Business-to-Business (B2B)
⚫B2B e-commercecan be simplydefined as the
commerce between companies
In Business-to-Business type of electronic
commercesystem, companiesdo businesswith
each other.Alibaba,Amazon,Acme,Bulkbookstore,Curbell
Plastics,Chocomize,Firerock,General Electric,OverDrive,Quill
Prof. Kiran Shinde

17. ⚫Business-to-Consumer(B2C).
Amazon, E-bay, Etsy, and Facebook
marketplace.
Prof. Kiran Shinde

18. C2C (Consumer-to-Consumer)
⚫The C2C business model helps us tosell ourassets or
properties like acar, house, bike, electronicsetcvia
online tootherconsumers.
⚫Ex. OLX, Quickretc
Prof. Kiran Shinde

19. C2B (Consumer-to-Business)
⚫A consumer to the business model is a type of
commercewhere a consumerorend userprovidesa
productorservice toan organization.
⚫It is the reverse model of the B2C
⚫Ex. freelancer, fiverretc
A food blogger who shares an affiliate link to a kitchen company’s cooking products on
their blog.
A tech blogger who displays a company's service ads to their audience in exchange for
a cut of the ad revenue.
Social media users who fill out surveys on Survey Junkie or promote products and
services.
Large e-commerce websites or sellers who pay or otherwise reward consumers for
reviewing their products or when they share a review on their personal social media.
Prof. Kiran Shinde

20. B2A (Business-to-Administration)
⚫Also referred as the business togovernment (B2G)
commerce
⚫ in this model, the businesses and government
agencies (administration) usecentral websites to
exchange informationand do businesswith each
other more efficiently than they usually can off the
web
⚫The B2G business network provides a platform to
businesses to bid on governmentopportunitiessuch as
auctions, tendersand application submissionetc.
⚫ For example, a Saas company can sign a contract with the government to help
maintain the state's military-grade web communications portal.
Prof. Kiran Shinde

21. C2A (Consumer-to-Administration)
⚫consumertogovernmente-commerce model
helps consumers torequest informationorpost
various feedbacks regarding public sectors
directly to the government authorities or
administration.
⚫Ex. making electricity bill payments through the
websitegovernment, making paymentof taxes,
paymentof health insuranceetc
Prof. Kiran Shinde

22. Drivers of Ecommerce –Economic forces
⚫Internetratesdropped
⚫Easypaymentoptions
⚫The costof installing and maintaining a website is
much cheaper than owning a physical store. This
motivates thegrowthof e-commerce
⚫Third-party logistics
⚫E-commerce generates greater profits due to less
human intervention, loweroverhead cost, few clerical
errorsand moreefficiency.
⚫Growthof Big Data
Prof. Kiran Shinde

23. Drivers of Ecommerce – Technological forces
⚫Smartphones
⚫Increase in competitionand the rise in consumer
power, ‘globalization wave’ have forced the business
organizations topenetrate into internetworld.
⚫Big Data
⚫ Easyand safeelectronic payments
Prof. Kiran Shinde

24. Drivers of Ecommerce –Market forces
⚫ E-commerce enables customers to make product comparison, place
orders, track orders and make paymentsat ease. Due to
convenience, customers prefer to purchase theirdesired goods or
services over internet in the online marketplace.
⚫ E-commerce also allows the customers to choose and order products
according to their personal and unique specifications. It paves way for
mass customization
⚫ The great variety of commodities availableonline and reliablepayment
methods are regarded as contributors to the increase of e-business
Prof. Kiran Shinde

25. E- Commerce Benefits
⚫New Customers
⚫Lower Setupand Maintenance Costs
⚫GloballyAcceptable
⚫ organization can expand their market to national and
international marketswith minimumcapital investment
⚫helps organization to provide bettercustomerservices
⚫ helps organization to reduce the cost by digitizing the
information. • improves the brand imageof thecompany
⚫ helps tosimplify the business processes and make them
fasterand efficient
Prof. Kiran Shinde

26. ⚫24x7 support
⚫provides user moreoptions and quickerdeliveryof
products
⚫provides user moreoptions tocompareand select the
cheaperand betteroption
⚫A customer can put review comments about a product and
can see what others are buying or see the review comments
of othercustomers before making a final buy
⚫increases competition among theorganizations and as
result organizations provides substantial discounts to
customers
Prof. Kiran Shinde

27. ⚫ Customers need not to travel toshopa product thus
less trafficon road and lowair pollution
⚫E-Commerce helps reducing costof products so less
affluent peoplecanalsoafford the products
⚫ E-Commerce has enabled access to services and
products torural areas as well which areotherwise not
available to them
⚫E-Commerce helps government todeliverpublic
services like health care, education, social services at
reduced cost
Prof. Kiran Shinde

28. DISADVANTAGES TO CUSTOMERS
⚫Delay in receiving goods
⚫Chancesof product loss
⚫Delivery towrong address
⚫Quality
⚫Cannot touchor feel the productuntil delivered.
⚫Hidden costs
⚫Extra handling cost in caseof international purchase
Prof. Kiran Shinde