If you are part of an SME fraternity, you would always have wanted to understand and structure the potentials of digital and data-driven innovation

1. Driving SMEs’ Digital Transformation
The most innovative and important part of any industry is the Small and
Medium enterprises; some experts even call them the backbone of a country’s
economy. Often, we come across many SME companies taking urgency to
execute digital adoption as a way to remain competitive in the market. But
unfortunately, many struggles to succeed as they don’t know what all areas
they should focus on and more importantly where, to begin with.
If you are part of an SME fraternity, you would always have wanted to
understand and structure the potentials of digital and data-driven innovation.
Some might have even started their digital transformation journey already.
The biggest driving force for this change will come from your customers, as
they are raising their bar of expectations all the time. Today’s customer wants
all the information regarding your services or products at their fingertip.
So what exactly is Digital Transformation (sometimes referred to as DT or
DX)? Digital Transformations starts with digital workplace adoptions. Your
teams can remotely collaborate easily with the help of technology from any
nook and corner of the world. The investment in such digital workplaces is
encouraged even more due to the current situation the world is going through.
In simple words, by using the right technology, you can empower your modern
workforce, get crucial business insights, effectively engage your customers
and maximize your operational performances.
There are particularly three major areas where Digital transformations can
help SME’s;
Enhance Customer Engagements:- Make your customer’s buying journey
an enriching one by delivering a personalized and connected experience.

2. Increase Employee Productivity:- Effective collaboration & management
tools help in meeting customer demands and thereby increasing both
employee and company productivity.
Streamline Your Operations:- Synchronize your business processes across
departments, manage your resources better, and enhance the information
flow across your business operations.
Studies from Microsoft shows there has been a 22% increase in employee
productivity, a 50% decrease in employee turnover and nearly $20k savings
average in an SME through digital adoptions. Innovative and leveraging
technologies like Artificial Intelligence, Robotic Process Automation, Internet
of Things, etc. enable SMEs to understand their real-time business
performances and measure customer interactions.
The movement from on-premise legacy solutions to cloud-based ones has
brought in mobility in operations. Now you can access your business,
anywhere, anytime. Moreover, business data analytics tools like Microsoft
Power BI will give great insights into your company’s performance and also
provide you with an eye to the future.
Digital Transformations have opened new prospects of operations for SMEs.
Traditional off-line businesses are moving online and enhancing their
reachability. The world is moving fast, so adaptability is the key here, never let
your company stagnate and strangle in legacy technologies. Improvise, adapt,
overcome.
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3. Driving SMEs’ Digital Transformation
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