2. Strategic Manager
A strategic manager is a person who analyses
the major initiatives taken by a company’s top
management on behalf of owners, involving
resources and performance in internal and
external environments.
Strategic Management
3. Role of Strategic Manager
Since Strategic Management is all about
taking crucial decisions having long term
implications of the organisation in mind, the
role of Strategic Manager is all the more
important.
Any kind of casual attitude on the part of
Strategic Manager can lead to devastating
effect on the organisation and thus the role of
Strategic Manager is complex.
Strategic Management
4. Role(contd…)
The Strategic Manager tries to answer the
following questions:
Why does the organisation exist?
Vision and Purpose of the organisation(where
does the organisation see itself in the future?)
With what ambition does the organisation wish
that it should be seen by those who are
associated with it?
Mission of the organisation (why has the
organisation been set up?)
Strategic Management
5. Role(contd…)
Who are the clients or customers and the
competitors of the organisation or what is the
boundary of the organisational functioning?
Scope and framework of the organisation(quality
and price keeping in mind the competitors’
price)
What is the organisational Strategic
Capability?
Understanding with regard to the organisational
resources, competences, or the key success
factors(developing products and technologies
Strategic Management
6. Role(contd…)
Against what parameters and yard sticks
existing strategy would be evaluated and when
to modify?
Selection criteria and follow up action(check
deviations, corrective measures, parameters-
cost, gestation period)
Answering all the questions is not an easy task
and one can not administer these questions
with a lethargic attitude.
Strategic Management
7. Role of Strategic Manager
Strategic managers discharge the following
roles:
Role as an entrepreneur or a risk taker
Role as an efficient resource allocator
Role as a monitor or scanner of an
environment
Role as a prudent trouble shooter or
disturbance handler
Strategic Management
